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Who's Mining the Mint was prepared for an interview on a Google Hangout with Juanita Waterman. The goal of this Hangout was to share about target marketing, targeting one's niche and developing community. Get your pdf at http://www.robertjbanach.com/presentations/
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Who’s Mining The Mint?
Only Three More FeetTo The Gold!
#MyMint | RobertJBanach.com
#MyMint | RobertJBanach.com
Who’s Mining The Mint - Overview
• Identify Your Target Market• Locating People in Your Target
Market• Working With Niche Sites,
Communities, etc.• The 4 Week Cycle• The Endgame
#MyMint | RobertJBanach.com
Identify Your Target Market
• What is your target market?• Who is your ‘perfect’
prospect?
• When you market to everyone, you market to no one.
• How many people do you really need to reach?
#MyMint | RobertJBanach.com
Target Your Niche Market
Do you want all these prospects per day?
Or…
Do you want just the ones in blue as prospects per day?
#MyMint | RobertJBanach.com
Targeting Your Niche
• Check out Buzzsumo, it will show you what's being shared the most based on a topic of interest.
• StumbleUpon, check out this article and podcast http://www.socialmediaexaminer.com/stumbleupon-marketing-with-nick-robinson/
• Google Keyword Planner
#MyMint | RobertJBanach.com
Targeting Your Niche - Trends• Are you targeting one of these categories?
• Here are over 10 million people that are active on Facebook.
• Unless you are a follower of trends, you will not know what people are doing and what they are interested in.
• Though this example is an extreme end of the bell curve, it is what you need to learn about your niche.
• What are their current priorities? What do they want to learn about today?
• Can you be ahead of the bell curve? You can if you invest the time in learning your niche’s trends.
• How? Let’s move on to…
#MyMint | RobertJBanach.com
Building Community
• Google Communities• Facebook Groups
• Warrior Forum• BetterNetworker
• Your niche will have communities, find them, learn about them, start sharing, meet people
#MyMint | RobertJBanach.com
Community Interaction
• If you want to view what's pinned from your website go to Pinterest and replace robertjbanach.com with your website: www.pinterest.com/source/www.robertjbanach.com
• Infographic: How to harness the power of the hashtag (#): http://socialmediainfluence.com/2013/11/19/infographic-how-to-harness-the-power-of-the-hashtag/
#MyMint | RobertJBanach.com
Why Follow You?
• You share new content, unique, on topic
• Variety of formats; articles, videos, slides, photos
• The key to building a following is to keep them anticipating more
#MyMint | RobertJBanach.com
Lead The Way
• You tell a story• You empathize with your
readers wants and needs• You relate to your
readers; common goal• You talk their language• Occasionally, you make it
humorous
#MyMint | RobertJBanach.com
The 4 Week Cycle• Everything goes in cycles;
create cycles for your readers• Cycles have a beginning and
an end• Your campaigns have to have
a goal; by ‘date’ we will accomplish ‘XXX’
• How Blogging and Email Marketing Can Work Hand-In Glove – Click Here!
#MyMint | RobertJBanach.com
The Endgame
All your work is leading towards your endgame• New Newsletter
Subscribers• New customers• New ebook sales, etc.• Attendees at a webinar,
hangout, etc.
Enjoy the journey of life and not just the endgame.Benedict Cumberbatch
Chess helps you to concentrate, improve your logic. It teaches you to play by the rules and take responsibility for your actions, how to problem solve in an uncertain environment.Garry Kasparov
#MyMint | RobertJBanach.com
Thank Youfor Attending
Who’s Mining The Mint?
Coming February 2014:
The 3 R’sReading, ‘Riting, ‘Rithmetic
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