View
45
Download
0
Category
Preview:
Citation preview
HOW TO RISE TO THE TOP OF PAGE 1 IN LOCAL GOOGLE SEARCHES
Eagan HeathFounder, Local SEO, Google AdWordseagan@getfoundmadison.com
WHY DOES IT MATTER IF I’M ON PAGE 1?
POTENTIAL LEADS FOR LOCAL BUSINESSES
Your Networ
k
Word of Mouth
Referrals
Inbound Calls
Walk-ins
Outbound
Cold Calls
FROM A GOOGLE STUDY
UNDERSTANDING LOCAL SEARCH BEHAVIOR
▸ 4 in 5 consumers search online to find local information
Source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
▸ 50% of consumers who searched from smartphone visited a store that day
▸ 18% led to a sale that day
UNDERSTANDING LOCAL SEARCH BEHAVIOR
Source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
FROM A GOOGLE STUDY
CUSTOMER SEARCHES START HERE
men’s haircut madison wi
AND THEY END HERE
YOUR RANK ON THE RESULTS PAGE MATTERS
Source: https://moz.com/blog/google-organic-click-through-rates-in-2014
Click
-Thr
ough
Rat
e %
Position on Search Engine Result Page
AA
Source: https://moz.com/blog/google-organic-click-through-rates-in-2014
Position on Search Engine Result Page
Click-Through Rate %
55% of clicks for top 3 results
Over 66% for top 5 resultsUnder 5%: clicks 6-10Under 5%: page 2
▸ People search local every day▸ They only click the top results▸ Then they buy
▸ It’s worth $$$ to be on the top half of the first page
QUICK REVIEW
SO HOW DO WE GET TO THE TOP?
(2 WAYS)
RUN GOOGLE ADWORDS PAY PER CLICK (PPC)
REACH TARGETED TRAFFIC, UNLIKE TRADITIONAL ADS
CAN I SHOW UP ON PAGE 1 WITHOUT PAYING FOR EACH CLICK?
YES, RANK ORGANICALLY WITH SEARCH ENGINE OPTIMIZATION (SEO)
HOW DO I OPTIMIZE FOR SEARCH ENGINES?▸ Links from other websites▸ Onsite Optimization: Keyword usage on website▸ Offsite: Business Directory listings▸ Google My Business (GMB) page
▸ Verified▸ Reviews▸ 5+ Photos
HERE ARE THE TOP LOCAL SEO FACTORS
Source: http://www.localseoguide.com/guides/2016-local-seo-ranking-factors/
HERE ARE THE TOP LOCAL SEO FACTORS
Source: https://moz.com/local-search-ranking-factors
HOW DO I KNOW IF I NEED SEO?
STEP 1: CLEAR WHAT GOOGLE KNOWS ABOUT YOU
STEP 2: SEARCH FOR YOUR SERVICES LIKE SOMEONE WHO’S NEVER HEARD OF YOU
STEP 3: CHECK WHETHER YOU’RE IN THE TOP 3-5 RESULTS
ARE NEW CUSTOMERS FINDING YOU?
Your Networ
k
Word of Mouth
Referrals
Inbound Calls
Walk-ins
Outbound
Cold Calls
ARE NEW CUSTOMERS FINDING YOU?
Your Networ
k
Word of Mouth
Referrals
Inbound Calls
Walk-ins
Outbound
Cold Calls
▸ See our results for previous clients: http://getfoundmadison.com/why-choose-us/
▸ Our service packages: http://getfoundmadison.com/services-and-pricing/
▸ Check out our blog and watch our YouTube channel for competitive analysis for your local industry and online marketing tips
FURTHER RESOURCES
Eagan HeathFounder, Local SEO, Google AdWordseagan@getfoundmadison.com
Recommended