Why brands need social media marketing

Why brands need social media marketing

Katie Adams

1.Increase brand recognition Social media networks are new channels for your brand’s voice and

content

Makes your brand more accessible to new customers

Makes your brand more recognizable to existing customers

2. Higher brand authority Interacting with customers is a show of good faith for other customers

The more people that are talking about your brand on social media, the more valuable and authoritative your brand with seem.

When customers go to compliment your brand, they turn to social media to do so, which makes new members what to follow you for updates

3. Increased inbound traffic Without social media, your inbound traffic is limited to people who are

already familiar with your brand

Every social media profile your brand posts, is another path leading back to your website

The more quality content a brand syndicates on social media, the more inbound traffic your brand with generate

4. Decreased marketing costsAccording to Hubspot, 84% of marketers found that as little as 6 hours

of effort per week was enough to generate increased traffic

Paid advertisement on Facebook and Twitter are relatively cheap

With social media marketing, there’s less of a chance of going over budget, and you could even build your budget

5. Improved customer insights Via social listening, a company or brand can gain valuable information

about their customers

You can measure conversations based on promotions posted on various social media channels

Why brands need social media marketing

Katie Adams

1.Increase brand recognition Social media networks are new channels for your brand’s voice and

content

Makes your brand more accessible to new customers

Makes your brand more recognizable to existing customers

2. Higher brand authority Interacting with customers is a show of good faith for other customers

The more people that are talking about your brand on social media, the more valuable and authoritative your brand with seem.

When customers go to compliment your brand, they turn to social media to do so, which makes new members what to follow you for updates

3. Increased inbound traffic Without social media, your inbound traffic is limited to people who are

already familiar with your brand

Every social media profile your brand posts, is another path leading back to your website

The more quality content a brand syndicates on social media, the more inbound traffic your brand with generate

4. Decreased marketing costsAccording to Hubspot, 84% of marketers found that as little as 6 hours

of effort per week was enough to generate increased traffic

Paid advertisement on Facebook and Twitter are relatively cheap

With social media marketing, there’s less of a chance of going over budget, and you could even build your budget

5. Improved customer insights Via social listening, a company or brand can gain valuable information

about their customers

You can measure conversations based on promotions posted on various social media channels

6. Richer customer experiences Every customer interaction on social media is a way to showcase your

customer service level

Social media is a personal experience that lets customers know you care about them

For more help with your social media marketing, visit GenM.co

6. Richer customer experiences Every customer interaction on social media is a way to showcase your

customer service level

Social media is a personal experience that lets customers know you care about them

For more help with your social media marketing, visit GenM.co