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Why Content Marketing isn’t Delivering Links
@mikerjeffs | mike.jeffs@branded3.com
Figaro Paid Search & SEO Seminar
@mikerjeffs
“76% of journalists feel pressure to get their stories shared socially.”
2015 Endleman Media Forecast
@mikerjeffs
Summary Invest in quality design and credible data
Identify the online audience that publish and link
No relationships = No links
You may think it’s cool, but most of the time it’s not
Data, enough said
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