Why Your Business Needs to Go Digital Right Now

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Why Digital Marketing is so important and gives you so many benefits? Because via electronic channels and by posting positive comments, feedbacks about your company/product you (and your happy customers) can attract new customers and build long-lasting relationship.

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This is MARY This is JAMES

Both are Marketing Managers of a Toy Company

They Decide to Market their Toys through

eCommerce Channel

JAMES decides to invest his $$ on traditional media like...

Sales Team Newspapers Billboards Flyers &Brochures

Smart MARY decides to only invest her $$

on digital media like...

Content Marketing

Websites

Landing Pages

Inbound TrafficEmails

Youtube

Search Marketing

Social Media Marketing

After a Year...

Disappointed

JAMES

His target market is currently online, but he isn't

Sales Falling

Rising OverheadCost

Heavy Losses

Reached specific target audience, tracked conversions and engaged with customers through interactive content

Tweak

Track

Re-Target

Take Complete Control

So What's the Secret Behind Her Success?

MARY

Mary picked relevant keywords customers use to search toys online based on:

Geography

Search Volume

Costing

SEO: Backlinks | Title Tags |

Keyword Density | On-Page Optimization | Off-Page Optimization |

Click Through Rate

After knowing the relevant keywords Mary drove more traffic to her website through PPC ad placementson Search Engines.

She also analyzed her competitors PPC campaigns through their keywords & used it to review performance.

Today mobile apps have become the official channel to drive content and services to consumers. Mary made her website Mobile and Tablet Friendly.

Mary kept her website updated:

Adding new content to the pages she kept the search engine fueling.

Bloged about new products that she added to the site.

Connected socially make her website more interactive.

She posted testimonials

Kept sign-up forms

Started contents for more participation by visitors

Mary targeted key desicion makers like:

Mothers of New Borns

Dads

Play school owners

Smaller toy shops

And contacted them through e-mail marketing

Mary also promoted her company online through PR activities to create Brand Awareness inproving Inbound Traffic through Landing Pages

Overjoyed by the results, Mary left neglected her Digital Marketing activies.

Her social presence remained un attended for months together and

resulted in...

High Bounce Rate Negative Branding

Lots of Website Errors

No New FB Likes Declining Page Rank

At this time Mary needed external help....

Will Mary Call?

We will keep you posted if she does... well people like James call us everyday.

Write to us at:

info@capitalnumbers.com

www.capitalnumbers.com

or

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