Winning the Connected Generation

NET. TV

@faridferreWinning the Connected Generation

THE LANDSCAPE

Consumer has Shift...

Millenials vs Gen Z

Source: Nielsen, 2015

THEIR INTEREST

Source: Nielsen, 2015

Media Consumption

Source: Nielsen, 2015

Source: Nielsen, 2015

Source: Nielsen, 2015

Social Networker

Source: Nielsen, 2015

Googling & Socializing

Source: Nielsen, 2015

Millenials most visited sites

Cool

=

Rebellion

THE STRATEGY

$

Commerce

Content Community

The Model

Marketing Management

ProductManagement

CustomerManagement

“we’re not broadcasting company, we’re a content company”

Femina

Women Entrepreneur

Body Conscious

Writer’sClub

Culinary Freak

Cooking Mama

Fashionista

Career Woman

WajahFemina

Petty S. FatimahChief Community Officer

Traditional & Digital Content

Integrated Creative Communication, ICC

9 community grouping12.000 members (Wanwir)3C = Content, Community, Commerce

FEMINACOMMUNITYPLATFORM

FEMINA STORY

MONOCLE STORY

Integrated Content Engagement

AJ+ STORY

“Smartphone Journalism”

HUFFINGTON POST STORY

CONTENT Original Content

Blogger Network

Aggregration

TECHNOLOGY Open source

platform

Optimize for

content discovery

Data focused

AUDIENCE Bloggers community

Highly engaged

community

High value

demographic

DATA Real time

Marketing

Historical/trends

HIPWEE STORY

Make Viral!

MALESBANGET STORY

Unique Content, Multiplatform

JAWA POS STORY

“Part of the show” Philosophy

THANK YOU