You Can't Type a Concept: Why Keywords Still Matter

Searches Are Evolving

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AUGUST 2013

Source: SearchEngineLand.com

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APRIL 2015*

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height

“Tallness”tall

feet meters

sizebig

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Now, Just BuildGreat

Concepts

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The Old Way Is Dying

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The Algo Is Learning

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Deep learning is a branch of machine learning based on a set of algorithms that attempt to model high-level abstractions in data by using a deep graph with multiple processing layers, composed of multiple linear and non-linear transformations.

Source: Wikipedia.org

Deep learning is a branch of machine learning based on a set of algorithms that attempt to model high-level abstractions in data by using a deep graph with multiple processing layers, composed of multiple linear and non-linear transformations.

@dr_peteSource: Wikipedia.org

?

@dr_peteSource: Wikimedia.org

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X 1,000,000

@dr_peteSource: Udacity.com

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– Levy + Jeff Dean (Google)

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@dr_peteSource: TensorFlow.org

WORD2VEC

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RB ≠ TRANSLATION

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IS THIS RANKBRAIN?

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We Have to Adapt

@dr_peteSource: Moz.com/explorer

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OPTION #1

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OPTION #1

X

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Space Needle HeightThe Space Needle height (Seattle) is 605 feet. The Space Needle height in stories is just over 60. It’s interesting to note that the Space Needle height comparison to the Empire State Building is about half as high. In contrast, the Seattle Space Needle height comparison to Chicago’s Willis Tower is only about one-third the height.

OPTION #2

Space Needle HeightThe Space Needle height (Seattle) is 605 feet. The Space Needle height in stories is just over 60. It’s interesting to note that the Space Needle height comparison to the Empire State Building is about half as high. In contrast, the Seattle Space Needle height comparison to Chicago’s Willis Tower is only about one-third the height.

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OPTION #2

X

@dr_peteSource: Moz.com/explorer

@dr_peteSource: Moz.com/explorer

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OPTION #3(a) Space Needle How Tall (b) Space Needle Height (c) Height in Stories

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(a) Space Needle How Tall(a) “How tall is the Space Needle?”(b) Space Needle Height(b) “height of the Space Needle”(c) Height in Stories(c) “Space Needle is ___ stories”

OPTION #3

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How Tall Is The Space Needle?The height of the Space Needle in Seattle, Washington is 605 ft. (184 m), including the antenna. Interestingly, while the Space Needle is approximately 60 stories tall, it only occupies 6 floors, with most of the tower being structural. While it was once the tallest building in Seattle, the Space Needle now ranks only 7th.

OPTION #3

It’s All in The 3 G’s

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1. GATHER KEYWORDS

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2. GROUP KEYWORDS

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3. GENERATE IDEALS(a) Best for Smoothies

(a) “Best blenders for smoothies”(b) Best for Frozen Drinks(b) “Top rated blenders for frozen drinks”(c) Best Blenders Money(c) “What’s the best blender for the money?”

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GATHERGROUP

GENERATE

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FIND GAPS

Write for Brains*

@dr_peteBrain Icon: Marek

Polakevic

2???20161999

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“Space Needle height”“How tall is the Space“Needle?”