View
488
Download
2
Category
Preview:
Citation preview
A Data-Driven Approach to Testing the Right Devices, Platforms & User Conditions
Today’s Speakers
Eran KinsbrunerMobile Technical EvangelistPerfecto
Amir GhodratiSr. Manager of Marketing InsightsApp Annie
Agenda
05/03/2023 3© 2015, Perfecto Mobile Ltd. All Rights Reserved.
01 Digital Test Coverage Overview
02
Introduction to Real User Condition Testing03
New Index Edition Insights
04 App Annie Coverage Perspective
05 Q & A
Introduction to User Condition TestingBringing the End User Into The Test Lab
Using a retail App
1 2
Network QualityCellular, Wi-Fi
3
Varied Device Conditions
4
Multiple devicesSpecific profiles
5
Location
6
Resource Conflicts
7
Interacting with sensorsPeak time -
Millions of transactions
8
Simple Functional Testing Is Not Enough05/03/2023 © 2015,Perfecto Mobile Ltd. All Rights Reserved. 4
The Test Coverage Conversation – What To Answer?
Which Devices & Browsers? Which OS Versions? How Many platforms are enough? Under what user condition to test my app? When should I refresh my test lab? Who is in charge of coverage? How to size my lab across projects and teams?
05/03/2023 5© 2016, Perfecto Mobile Ltd. All Rights Reserved.
Mobile Test Coverage Method
Mobile Device Coverage - Attributes• Device and OS popularity (market share/usage)• Screen sizes, resolution and other screen attributes such as pixel per inch (PPI)• Device age (launch date)• Quality related issues (e.g. Android 5.1.1/Samsung S6)• New and trending devices and platforms• Operating system version update rate (e.g. reference devices like Android Nexus get a
higher score)• Unique device properties important for testing purposes – chipset, CPU, memory• Audience demographics
05/03/2023 7© 2015, Perfecto Mobile Ltd. All Rights Reserved.
Reference Devices/OS
Popular Devices/OS
Legacy Devices/OS
Emerging Devices/OS
What’s new?• App Annie App Usage• India Index Coverage
Digital Test Coverage Index 5th Edition
2016 Calendar and Forecast
05/03/2023 9© 2015, Perfecto Mobile Ltd. All Rights Reserved.
Top Used Android Apps May 2016 (U.S. Example)
05/03/2023 10© 2016, Perfecto Mobile Ltd. All Rights Reserved.
Installing and Launching highly used apps per
regions as pre-condition test step for your App
Index 5th Edition General Insights
• iOS 10 (iPhone 7) & Android N• Beta Testing Importance• Samsung Market Recovery• iOS vs. Android Tablet Market Diffs
05/03/2023 11© 2016, Perfecto Mobile Ltd. All Rights Reserved.
We help build better app businesses
delivers data and insights to succeed in
the app economy
16 Offices & 450+ Employees Worldwide
Raised $157M in Financing
Most Trusted Partner in the App Economy
And many more…
Social
Investors
Platforms/ Mobile
Additional Industries
Games
Media/ Entertainment
Why Mobile Apps?
App Downloads Will Reach Over 288B by 2020
App Economy will reach $102B in 2020
Entertainment Apps Will Grow to Over $6B in Revenue in 2020
Emerging Countries Will Account for 40% of App Store Revenue by 2020
Apps Are Eating the Web
85% of Consumers’ Time Spent in Apps
9 min.
Top 10 Mobile Browsers
Other Apps
Time Spent in New Categories is Growing
Apps Are Succeeding Across Multiple Sectors
Nearly All B2C Industries Turning to Apps
Sector Companies Sales and Marketing
Product/Service Usage
Customer Service
Consumer Packaged Goods (CPG)
— —
Consumer Devices
Transport
Retail
Media
Financial Services —
MatureApp Usage
EmergingApp Usage
Apps Cover Every Aspect of Our Daily Lives
Eat Social Work Travel
Dating Entertainment
Learn
Shop
Games Pay News Health
Quick Service Restaurants
McDonald’s Japan Ties Up with Pokémon Go
X
Retail
Walgreens Engages With “Print From Facebook” Ad Impressions Boost
#1 Advertiser by Share of Supersonic Ad Impressions
#32 Advertiser by Share of Supersonic Ad Impressions
Android Pay adds Walgreens for first retail store loyalty card integration
Aug 01 Aug 07 Aug 14 Aug 211
100
200
300
400
500
Download Rank HistoryUnited States - Aug 1, 2016 - Aug 27, 2016
Retail Banking
Consumers Banking on Apps Continues To Grow
Total Sessions in the Top 10 Retail Banking Apps*Android Phone
*Top Apps by monthly active users in each age group
High Engagement for Retail Banking Apps Among Younger Users
Daily Sessions in Top 10 Retail Banking Apps* Per User
Android Phone, H1 2016
*Top Apps by monthly active users in each age group
Media & Entertainment
On-Demand Music and Video Apps Grow in Share of Wallet
Usage Patterns Show Local Preferences for Music & Audio Apps
User Conditions Affect Your App Testing
Strategy
Test Most Used Apps No Longer Available in the App Store
Most Used Retail Apps in Germany Android Phone, May 2016
Prioritize Apps that Cater to Local Preferences
Most Used M&E Apps in the United States Android Phone, May 2016
Pre-installed Apps are Important to Overall User Experience
Most Used M&E Apps in Brazil Android Phone, May 2016
http://info.perfectomobile.com/digital-test-coverage-index.html
Audience Give Away – Free Index Download
Recommended