How Non-Connected Mobile Subscribers Use their Devices

How Non-Connected Mobile Subscribers Use their

Devices

Mobile Devices are no longer used as conventional

devices used for communication…

Mobile devices offer more utility than just mere calling…

…and data usage.

With the availability of mobile internet, mobile devices

offer a plethora of applications…

India has witnessed a phenomenal growth in Internet

usage – both broadband and mobile Internet..

But not all devices have access to the Internet. Though,

these devices are likely internet compatible.

To understand the implications of this, let us take

a look at the Indian telecom market…

A Snapshot of the Indian Telecom Market

Non-connected mobile subscribers use their devices in a

variety of ways for a multitude of reasons including…

To subscribe to VAS services – such as caller

tunes, caller ring-back tones, etc.

To tune in to radio stations

Basic computing, utilities such as

time, alarm, etc.

To listen to music

As well as to receive SMS alerts

Users set SMS notification preferences for a variety of

categories such as Astrology, sports, etc.

Users set SMS notification preferences for a variety of

categories such as Astrology, sports, etc.

SMS Notification Preferences – Across Categories

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