View
134
Download
0
Category
Preview:
DESCRIPTION
Highlights of the new smartphones, their capabilities and the features and functions these devices offer. Ancillary discussions of security and mobile commercialization (mobile payments, ecommerce, marketing and app discovery) / particular focus on solving the problems of mobile payments, app store discovery, security in general, and mobile marketing.
Citation preview
iPhone 6 & What’s Behind the Larger Screens
iPhone 6: Bigger is Better
Great Devices, Only Getting Better
Top Smartphones, Top Smartphone Platforms, Top Tablets, Top PCs
Data from comScore, Inc, and IDC
Vendor 2Q14 Unit Shipments
2Q14 Market Share
2Q13 Unit Shipments
2Q13 Market Share
Year-over-Year Growth
1. Apple 13.3 27% 14.6 33% -9%2. Samsung 8.5 17% 8.4 19% 2%3. Lenovo 2.4 5% 1.5 3% 65%4. ASUS 2.3 5% 2 5% 13%5. Acer 1 2% 1.5 3% -36%Others 21.9 44% 16.4 37% 33%TOTAL 49.3 100% 44.4 100% 11%
Best Phones of 2014
Data from CNET, October 15, 2014 Editor’s Picks
Changing Payment Landscape
Mobile Not Immune from Security Threats
The Problem with Payments (Mobile or otherwise)
• Payment Friction
• ID Theft, personal information theft, credit card fraud
• Increased customer service costs associated with forgotten passwords and user names
A Solution to the Payment Problem (Mobile or otherwise)
Payments without login Ids or passwords
Application Landscape
Mobile Marketing Opportunity Is $30B in the USA
• Lack of transparency to track across channels and devices.
• The second is a lack of ability to overlay audience data.
Mobile Marketing Landscape
A Solution to the App Discovery and the Mobile Marketing Problem
MyBeanJar delivers targeted digital coupons as rewards for achievements inOnline and mobile games.
Key Take Aways
• DEVICES: Both iOS and Android offer tremendous opportunities for developers and options for consumers. We are living in a time of wonderful choice.
• PAYMENTS: The solution to the security and friction problem lies in simplification and ultimately widespread adoption of a password and login free solution.
• SECURITY: Beyond payments the security problem will never be 100% solved – as there is always that one person who succumbs to the too good to be true email offer. Vigilance and education are key to reducing risks to you and your business.
• APP DISCOVERY AND MARKETING: A social / viral couponing solution with dashboards for publishers and brands will go a long way to solving the discovery problem and the mobile marketing ROI problem.
Links
• comScore Reports August 2014 U.S. Smartphone Subscriber Market Share http://www.geekwire.com/2014/blackberry-may-finally-hit-rock-bottom-u-s-market-share/
• IDC Tablet Tracker http://www.idc.com/getdoc.jsp?containerId=prUS25008314
• The Business Insider: The Future of the Payments Industry http://www.businessinsider.com/the-future-of-the-payments-industry-2014-slide-deck-2014-7?op=1
• NFC Purchase Growth http://www.statista.com/statistics/244487/number-of-us-proximity-mobile-payment-transaction-users/
• Developer Economics: http://www.developereconomics.com/reports/q1-2014/
Links (cont)
• Sekur.me payment solution http://www.sekur.me/
• MyBeanJar publisher & advertising solution http://www.mybeanjar.com/
• KPCB Internet Trends 2014 http://www.kpcb.com/internet-trends
• Fireeye Operation Saffron Rose “Honeynet Project” http://en.wikipedia.org/wiki/Honeynet_Project
Links (cont)
• Metcalf Incident: “Assault on California Power Station Raises Alarm on Potential for Terrorism” http://online.wsj.com/news/articles/SB10001424052702304851104579359141941621778
• Milken Institute “High Stakes in Cyber Security” http://www.milkeninstitute.org/presentations/mediapage.taf?ID=4818
• Verizon Data Breach Investigation Report: http://www.verizonenterprise.com/DBIR/
• The New Threat Landscape: http://www.fireeye.com/info-center/videos/?video=new_threat_landscape
Thank You!
Recommended