Lookout Onboarding

Lookout opens with a

simple, easy value

proposition.

Lookout opens with a

simple, easy value

proposition.

Free. All inclusive.

Mobile Security. Okay,

but that’s also a bit

vague.

Lookout opens with a

simple, easy value

proposition.

They’ve also got a big,

green CTA, which I

suppose tells you what

they’re about.

Free. All inclusive.

Mobile Security. Okay,

but that’s also a bit

vague.

It’s really clear what they

want you to do…but they

give you options if you’re

not ready to commit yet.

Oh hey. who hasn’t

done that?

Oh hey. who hasn’t

done that?

This Q&A with an

obvious answer is a bit

cheesy, but it also forces

users to engage and

click on the answer that

conveys app value.

It’s really clear what they

want you to do…but they

give you options if you’re

not ready to commit yet.

Oh hey. who hasn’t

done that?

I like that users have to

engage in order to get

to the next step.

This Q&A with an

obvious answer is a bit

cheesy, but it also forces

users to engage and

click on the answer that

conveys app value.

It’s really clear what they

want you to do…but they

give you options if you’re

not ready to commit yet.

Oh hey. who hasn’t

done that?

I like that users have to

engage in order to get

to the next step.

This Q&A with an

obvious answer is a bit

cheesy, but it also forces

users to engage and

click on the answer that

conveys app value.

Well obviously there’s

only one right answer.

It’s even color coded.

It’s really clear what they

want you to do…but they

give you options if you’re

not ready to commit yet.

Let’s see what happens

when I click on the

wrong answer.

Phew. They didn’t make

me go back and select

the “correct” answer.

That would be

annoying, as well as

introduce extra steps.

Phew. They didn’t make

me go back and select

the “correct” answer.

That would be

annoying, as well as

introduce extra steps.

Nifty. I can find where

the phone is using

location and sound.

Phew. They didn’t make

me go back and select

the “correct” answer.

That would be

annoying, as well as

introduce extra steps. I love this one-two

punch. Use case, then

how lookout solves the

problem!

Nifty. I can find where

the phone is using

location and sound.

Great! Free stock trading.

That’s a very strong value

proposition.

Great! Free stock trading.

That’s a very strong value

proposition.

Okay. Now I’m primed

because I see the value

in location access

Whoa. This is a really

strong value

proposition, something

that’s not provided by

Apple’s default system.

Whoa. This is a really

strong value

proposition, something

that’s not provided by

Apple’s default system.

Last location? Let’s see

what happens.

This is definitely a

stronger value

proposition since Apple

can already locate lost

devices.

This is definitely a

stronger value

proposition since Apple

can already locate lost

devices.

I’m guessing they put it

2nd because it builds off

of the first feature.

This is definitely a

stronger value

proposition since Apple

can already locate lost

devices.

Again, love the copy

since it reinforces the

positive tone of

onboarding so far.

I’m guessing they put it

2nd because it builds off

of the first feature.

Still a strong value prop

and great copy.

Great! Free stock trading.

That’s a very strong value

proposition to open with.

Tells you exactly what is

happening in the

lookout app, and how to

access the value.

Lookout does a great

job of timing its

permissions right

behind the value add for

users.

Lookout does a great

job of timing its

permissions right

behind the value add for

users.

Rather than asking for

permissions with no

context, Lookout shows

users what specific value

they’ll get if they enable

access.

This one’s actually a bit

confusing, but

considering the

momentum built up I’ll

just click through

Oh okay. I can see why

they put this last.

Security isn’t exactly

sexy.

Oh okay. I can see why

they put this last.

Security isn’t exactly

sexy. Nice change in CTA

here…so what/s next?

Oh. More access. I think

Lookout could have

actually done better by

explaining why they

need notifications and

push, since they often

annoy users

Great. Now that I know

all the value, now would

be a logical time to sign

up.

Great. Now that I know

all the value, now would

be a logical time to sign

up.

A great registration UI

solution they included is

showing passwords,

which increases ease of

typing in passwords on

a small mobile keyboard.