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Web vs Mobile
© 2014 Countly
Web Analytics Mobile Analytics
Pageview based Event/action/user based
Generally applicable analytics structure Unique apps, unique analytics needs
JS/Cookie based Device/user identifier based
Platform/device dependent
Offline usage
➔ App store analytics➔ Crash/performance analytics➔ Advertising analytics➔ In app usage analytics
What mobile analytics actually covers
© 2014 Countly
➔ Number of downloads➔ App reviews & ratings➔ Comparison with similar apps
App store analytics
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➔ Core metrics about app users➔ Retention, loyalty, session frequency/durations➔ Custom tracking points (custom events)➔ User flows/funnels
In app usage analytics
© 2014 Countly
➔ True real time➔ Platform support➔ Ease of use➔ Out of the box mobile-only support➔ Raw data access/data security
Important things to look for
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In app usage analytics: Core metrics
© 2014 Countly
➔ App versions➔ Carriers➔ OS➔ OS Versions➔ Languages
➔ Sessions➔ Users➔ Locations➔ Devices➔ Resolutions
Engagement metrics
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➔ User retention➔ Loyalty➔ Session frequency➔ Session durations
Value
Time Investment
➔ Sessions & users➔ Time spent➔ Devices, platforms,
locations, carriers, app versions, resolutions
With a single line of tracking code;
➔ User retention➔ Session frequency➔ User loyalty➔ Session durations
© 2014 Countly
➔ How fast do my users upgrade to the latest version?➔ What are the most popular devices?➔ What are the platform versions of my users?➔ What is the top resolution?➔ Which time of day is the perfect time for sending out a push notification?➔ How frequently is my app used?➔ How loyal are my users?➔ Is my app engaging enough? Is it improved in the latest version?➔ Can I keep users coming back to my app?
Start answering questions like
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Use custom events to track anything you want and attach properties to your custom events.
Some example custom events;
➔ In app purchase➔ Navigation / checkpoints➔ User interaction with your content
Custom events
© 2014 Countly
➔ Use your existing custom events to track user paths.
➔ Funnels are retroactive. You don’t need to predefine a funnel.
➔ Filter users who enter your funnel using your event segmentation properties and user properties.
Funnels
© 2014 Countly
Create queries with AND, OR and BY filters in order to pinpoint the data you need.
Filter by user properties like device, location, session count, first session date etc.
➔ What are the devices of users from US and using the latest version of my app?
Advanced query tools
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Other concepts
➔ Raw data accessUse the data for predictions, with other BI tools or together with other KPIs within your organization.
➔ Data securityMobile analytics, most of the time, means collecting sensitive data.
➔ ExtensibilityAdding your own reporting mechanisms, custom dashboards etc.
© 2014 Countly
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