View
417
Download
0
Category
Tags:
Preview:
Citation preview
Google Confidential and Proprietary
Global Opportunity on Google Play
Hirotaka Yoshi tsugu
Head of GooglePlay Apps & Games Business Development, Japan
Google Confidential and Proprietary
62% of the world’s
tablets run Android
78% of the world’s smartphones run Android
Android iOS Other
78.5%
4.1%17.4%
38%
62%
Android Other
Google Confidential and Proprietary
Countries where you can
distribute your apps and games
Countries where you can
sell your apps and games130+
190+
Global reach for developers
Google Confidential and Proprietary
Largest install bases
Fastest growing install bases
Largest revenue markets
Google Confidential and Proprietary
Icons & Title
Local tastes
Source: World Soccer Collection, PES Manager (Konami)
World Soccer Collection(JP ver)
PES Manager(Global EN Ver)
Google Confidential and Proprietary
0.99
4.99
9.99
19.99
¥100
¥500
¥1,000
¥2,000
1,000₩
5,000₩
10,000₩
20,000₩v
$0.99
$4.99
$9.99
$19.99
Pricing
Make them right
Google Confidential and Proprietary
Sales for apps with
localized listings
Localize your prices and listings
2x Sales in Japan for apps
with precise local pricing6x
Google Confidential and Proprietary
Localize Business Models
Advertisement Subscriptions In-app purchases
Google Confidential and Proprietary
Highly rated apps generate significantly more sales
2–2.9 Stars
3–3.9 Stars
4–5 Stars1–1.9 Stars
Google Confidential and Proprietary
Follow Guidelines
Know the basics
Core App Quality = Android Guidelines
Provide the best user experience
Example:
● Android Back button
● Iconography
● User Permissions
● Target SDK ver, and more!
Google Confidential and Proprietary
Improve quality with beta testing and staged rollouts
AlphaStaged
Rollout
Full
RolloutBeta
Google Confidential and Proprietary
Think beyond familiar markets
Localize your business models, prices,
languages, and the app experience itself
Continue to focus on quality and
other form factors like Android TV
& Android Wear
Recommended