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Trends in Mobile Gaming
mb@rude.vc
http://rude.vc
@markbivens
DEVELOPMENT COST OF MOBILE GAMES
HTML5 GAMEScost increases slightly
cost increases steeply
CONSOLE GAMEShigh development cost
DEVELOPMENT COST
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MOBILE GAMING
COST OF ACQUISITION OF PAYING USER
COST OF ACQUISITION
PER PAYING USER
TIME
JAPAN
- plateau -
EUROPE & US
- slightly decreasing-
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Mobile Gaming Monetization Potential
- EUROPE - - JAPAN - - U.S.-
ARPPU (Average Revenue Per Paying User)
LTV (Lifetime value)
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Mobile Game
DEVELOPMENT PROCESS
1. Monetization Engine
2. Game Design
3. Game Development
4. Distribution
1 2 3 4 1 2 3 4 5
1. Game Design
2. Development
3. Distribution
4. Monetization
5. Re-development/Re-Design
JAPAN Europe/ U.S.
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