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Some people have been saying that hardware is dead.
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“Software is eating the world.” - Marc Andreessen
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Motorola is now a part of Lenovo but…
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$2.91 Billion $19 Billion
7-1
Is hardware really dead?
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No
That’s why we’re here.
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OnePlus
A Hardware Company
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ONEPLUS ONE BEST SPECS
Best Specs
2014 Flagship Killer
13-3
Specs are always the most boring part of hardware.
!
Now that we have that out of the way…
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Return to User ValueDesign is more than how something looks, it’s about perfecting the day to day experience for our users.
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SmartphonesThere are many reasons to dislike one.Only one reason is needed to love one.
So what’s the secret?
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DESIGN
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[Phone render + real pic]
22-1 文字 改
The OnePlus One is beautiful from all angles.
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Front facing logos are ugly
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Frame border lowered by 0.05mm.Outer bezels raised by 0.05mm.
Total change 0.1mm.
Revising
31-1
0.05mm
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The devil is in the details.
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Recessed Bezels
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Elevated Display
32-1
7% more durable to drops.
Amazingly Elegant
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Matte and glossy: Less distracting from the front.
More captivating from the sides.
Streamlined Edges
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Never Settle: If it’s not good enough, revise.
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Beautiful Contours
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Design, then simplify.
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We have one regret on the OnePlus One: it has no metal borders. Having them would cause issues with signal and add significant
amount of weight to our device.
One Regret
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An Honest Company
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ERGONOMICS
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Redefining Ergonomics
It’s the end result that matters. It’s about how it looks and feels.
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Materials and Finish Perceived Size
Weight Distribution
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Unique Textures
⽩白和⿊黑,两种截然不同的处理⽅方式。62-1 创意图 ⿊黑⽩白颜⾊色及材质对⽐比
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Silk WhiteSandstone Black
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Silk White
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It’s so smooth!
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Made from cashew nuts.
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Sandstone
Unique textures you’ve never felt before.
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Natoko
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Nude is Sexy Who needs a phone case?
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StyleSwap Covers
Bamboo Wood Denim Kevlar
63-1
PERCEIVED SIZE
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NN
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78-0.5
Curved Back
78-0.5
1 Month 36 Revisions
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4.6
78-0.5
“It feels amazing in your hands.”
78-0.5
WEIGHT DISTRIBUTION
iPhone 4SiPhone 5
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78-0.5
162g Feels GreatLight and Easy to Hold
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“For those who appreciate aesthetics, what’s inside matters just as much as what’s outside.”
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Exceptional Design Attention to every detail.
78–1
Speaker Grill
Full of dust after 3 months.
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Sticks out like an ugly scar.
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Perfectly Flat
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AUDIO QUALITY
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Dishonest Design
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World’s first smartphone with dual bottom facing speakers.
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SMARTPHONE PHOTOGRAPHY
Only for Professionals
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Reliant on Hardware
Fast
Precise
Stable
Quick focus and capture.
Precise exposure, light sensitivity and white balance.
Crystal clear and sharp images.
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6 Physical Lenses f/2.0 Aperture13 MPx Gen2 Sony Exmor Sensor
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0.3s Shutter Speed
Thrilling White Balance Accuracy
Stable Image Quality
95-1
OPERATING SYSTEM
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CyanogenMod 11S
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Flexible Functions
Themes and Customization
Privacy and Security
Our customer service team is ready to serve you in all launch countries.
Ships from a warehouse near you.
SERVICE
SHOPPING EXPERIENCE
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INVITE SYSTEM
Buy as soon as you get an Invite.Share Invites with your friends and family.
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Price?Now to the part everyone’s waiting for…
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Phone Processor Display Storage Battery Cameras Price
Samsung Galaxy S5
2.5 GHz Snapdragon
8015.1 inch 1080p 2GB/16GB 2800mAh 16MPx
2MPx $699
HTC!One M8
2.3 GHz Snapdragon
8015.0 inch 1080p 2GB/16GB 2600mAh Dual 4MPx
5MPx $699
OnePlus One
2.5 GHz Snapdragon
8015.5 inch 1080p 3GB/16GB 3100mAh 13MPx
5MPx ?
119-1
299 16GB
$ USD
2014 Flagship KillerOnePlus One
119-2
64GB?What’s fair to charge for additional
memory?
649iPhone 5S
849iPhone 5S
$
16GB 64GB
$
119-3
USD USD
349 64GB
$ USD
2014 Flagship KillerOnePlus One
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First batch of invites starts in May 2014.
Look and Feel: exceptional design and premium built quality.
!
Light and Ergonomic: the OnePlus One is easy to hold and weights just 162g.
!
CyanogenMod 11S: fast, reliable and secure OS. !
Best Specs: Qualcomm® SnapdragonTM 801, 3GB of RAM, 3100mAh battery, 13MPx Sony Exmor IMX214 and global LTE coverage.
16GB 64GB
299$ USD 349$ USD
2014 Flagship Killer
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