Popular Smartphone Apps in Singapore

Popular Smartphone Apps

in Singapore

Information retrieved 19th May 2014

SITEENGINE INC.

http://www.siteengine.co.jp/en/

Android Applications

Information retrieved 19th May 2014

Top Free Apps on Android

App Name Category

1 WhatsApp Messenger Communication

2 Facebook Social

3 Viber Communication

4 Facebook Messenger Communication

5 Skype – free IM & video calls Communication

6 Don’t Tap The White Tile Games: Arcade

7 WeChat Communication

8 Clean Master – Free Optimizer Tools

9 Instagram Social

10 Candy Crush Saga Games: Casual

http://www.appannie.com/apps/google-play/top/singapore/

1. WhatsApp Messenger

A cross-platform mobile messaging app.

Available for iPhone, BlackBerry, Android, Windows Phone and Nokia.

Uses the mobile phone internet data plan to send messages.

Users can also create groups, send each other unlimited images, video and audio media messages.

500 million active users worldwide.

https://play.google.com/store/apps/details?id=com.whatsapphttp://www.forbes.com/sites/amitchowdhry/2014/04/22/whatsapp-hits-500-million-users/

2. Facebook

Facebook mobile application

Share updates, photos and videos

Platform for texting, chatting and group conversations

Platform for games and other applications

https://play.google.com/store/apps/details?id=com.facebook.katana

3. Viber

Free texts, calls, photo and video messages to Viberusers worldwide over Wifi or 3G

Calls to non-Viber mobile and landline numbers at low rates

Available on desktop, IPhone, Android, Windows phones, Blackberries, Bada and Nokia

Syncs with the user’s mobile contact list

More than 200 million users worldwide

https://play.google.com/store/apps/details?id=com.viber.voip

4. Facebook Messenger

Facebook chat mobile application

Platform for texting Facebook friends and mobile contacts using the phone’s mobile data plan

Free calls worldwide

Does not require Facebook to be open

https://play.google.com/store/apps/details?id=com.facebook.orca

5. Skype – free IM & video calls

Skype mobile application.

Utilizes the phone’s mobile data plan

Free instant messaging services

Free face to face video and voice calls over a 3G or Wificonnection

Low cost calls and text messages to mobiles and landlines.

Free photo, video and other file sharing services

https://play.google.com/store/apps/details?id=com.skype.raider

Top Paid Apps on Android

App Name Category

1 Minecraft – Pocket Edition Games: Arcade

2 SwiftKey Keyboard Productivity

3 Poweramp Full Version Unlocker Music & Audio

4 Titanium Backup PRO Key ★root Tools

5 Nova Launcher Prime Personalization

6 TuneIn Radio Pro Music & Audio

7 Quizdell PREMIUM Games: Trivia

8 Monument Valley Puzzle

9 Root Explorer Productivity

10 Swype Keyboard Productivity

http://www.appannie.com/apps/google-play/top/singapore/

1. Minecraft – Pocket Edition

USD6.99 in the Android store (¥600)

Adventure game

Place blocks to build things

Pocket edition includes Survival and Creative modes, multiplayer over a local Wi-Fi network and randomly generated worlds

https://play.google.com/store/apps/details?id=com.mojang.minecraftpe

2. SwiftKey Keyboard

USD3.99 in the Android store (¥299)

Keyboard application

Provides autocorrect and next-word predictions

Available in 61 languages (up to 3 can be enabled at once)

Offers tapping and gesture typing

https://play.google.com/store/apps/details?id=com.touchtype.swiftkey

3. Poweramp Full Version Unlocker

USD3.99 in the Android store (¥408)

Music application

Music player with features like gapless play, an equalization system, crossfade

Supports most popular music file formats

1million+ users worldwide

https://play.google.com/store/apps/details?id=com.maxmpz.audioplayer.unlock

4. Titanium Backup PRO Key ★root

USD5.99 in the Android store (¥694)

Backup application

Requires the Titanium Backup (free) app

Offers a number of features including: Restore individual applications + data from backups Migrate system data across different ROMs Encryption Syncing to Dropbox, Box and Google Drive

https://play.google.com/store/apps/details?id=com.keramidas.TitaniumBackupPro

5. Nova Launcher Prime

USD4.00 in the Android store (¥400)

Home screen replacement for Android 4.0+

Offers features including: Color/Icon Themes Scrollable Dock Folder Icons Folders in App Drawer Dock swipes Custom tabs

https://play.google.com/store/apps/details?id=com.teslacoilsw.launcher.primehttp://play.google.com/store/apps/details?id=com.teslacoilsw.launcher

iOS Applications

Information retrieved 19th May 2014

Top Free Apps on iOS

App Name Category

1 100 Balls Games

2Calendars 5 – Smart Calendar and Task Manager with Google Calendar Sync

Productivity

3 Flappy Bird – New Season Entertainment

4 Creative Kill 2 – Stickman Edition Games

5 ActiveSG Sports

6 Starbucks Singapore Food and Drink

7 Make It Rain: The Love of Money Games

8 2048 Games

9 Angry Birds Epic Games

10 Piano Tiles – Don’t Tap the White Tile Games

http://www.appannie.com/apps/ios/top/singapore/overall/?device=iphone

1. 100 Balls

Game Application

Objective is to fill moving cups with falling balls

Tests users reactions in a single tap games

Short game (~5 min)

In-App Purchases: Yes

https://itunes.apple.com/us/app/100-balls/id848218959?mt=8

2. Calendars 5

Calendar Application

Natural language input

Task manager

Event-focused interface

Works online and offline

In-App Purchases: No

(was free for a short period of time, currently a paid application (US2.99) )

https://itunes.apple.com/app/id697927927

3. Flappy Bird – New Season

Game Application

Simple gaming interface

Tap to fly

Avoid pipes and try to get 4 medals

In-App Purchases: No

https://itunes.apple.com/app/id830258023

4. Creative Kill 2 –Stickman Edition

Game Application

Simple gaming interface

Point-and-click stickman action game

In-App Purchases: No

https://itunes.apple.com/app/id874727490

5. ActiveSG

Local Singapore application

For exploring sports and activity venues located throughout Singapore.

Make searches, reservations, registrations, purchases and quick payments

Real-time access to all facilities and programmes made available to the public by Sport Singapore

In-App Purchases: No

https://itunes.apple.com/app/id827595244

Top Paid Apps on iOS

App Name Category

1 Afterlight Photo and Video

2 Sleep Cycle alarm clock Health and Fitness

3 The Amazing Spider-Man 2 Games

4 gothere.sg Travel

5 Minecraft – Pocket Edition Games

6 Heads Up! Games

7 Cool Lock Screens Lifestyle

8 Ultimate Guitar Tabs Music

9 Mextures Photo and Video

10 A Dark Room Games

http://www.appannie.com/apps/ios/top/singapore/overall/?device=iphone

1. Afterlight

USD0.99

Photo editing application

Simple design

15 Adjustment tools, 59 filters, 66 textures, 77 frames

In-App Purchases: Yes

https://itunes.apple.com/app/id573116090

2. Sleep Cycle alarm clock

USD0.99

Alarm clock application

Uses the accelerometer in the iPhone to monitor movement during sleep

Finds the optimal time to wake you up during a 30 minute window that ends at the user set alarm time

Sleep statistics and graphs for every night

In-App Purchases: Yes

https://itunes.apple.com/app/id320606217

3. The Amazing Spider-Man 2

USD4.99

Official game of the Amazing Spider-Man 2 movie

Users play as Spider-Man

Original storyline that expands on the film

New characters and Spider-Man suits, high quality voice acting and cinematic cut scenes

In-App Purchases: Yes

https://itunes.apple.com/app/id779561331

4. gothere.sg

USD3.99

Map application

Directions within Singapore (with estimated trip duration, fare and time)

Compare between alternative routes

Search for popular locations and points of interest

In-App Purchases: No

https://itunes.apple.com/app/id348131804

5. Minecraft – Pocket Edition

USD6.99

Adventure game

Place blocks to build things

Pocket edition includes Survival and Creative modes, multiplayer over a local Wi-Fi network and randomly generated worlds

Ranks No.1 in Top Paid Apps on Android

In-App Purchases: No

https://itunes.apple.com/app/id479516143

Top Grossing Applications

Information retrieved 19th May 2014

Top Grossing

Android iOS

1 Clash of Clans Brave Frontier

2 Brave Frontier Clash of Clans

3 Kung Fu House-english Candy Crush Saga

4 Castle Clash Battle Camp

5 Ace Fishing: Wild Catch Game of War – Fire Age

6 Candy Crush Saga Slotomania – FREE Slots

7 Slotomania – FREE Slots LINE COOKIE RUN

8 LINE COOKIE RUN Boom Beach

9 媚姬Online 三国志ONLINE

10 Farm Heroes Saga 媚姬Online

http://www.appannie.com/apps/google-play/top/singapore/

http://www.appannie.com/apps/ios/top/singapore/overall/?device=iphone

Brave Frontier

• Free to play

• In-App Purchases: Yes

• Classic style role-playing game

• Team up with friends

• Over 100 missions

• Collect pixel-crafted heroes

• Compete in the arena to receive rewards.

https://play.google.com/store/apps/details?id=sg.gumi.bravefrontierhttps://itunes.apple.com/app/id694609161

Clash of Clans

• Free to play

• In-App Purchases: Yes

• Combat strategy game

• Build a village, train troops and battle with other players online

• Join or create your own clan

• Strategic planning and competitive fast-paced combats.

https://play.google.com/store/apps/details?id=com.supercell.clashofclanshttps://itunes.apple.com/app/id529479190

Smartphone Usage in Singapore

Smartphone users in Singapore

• Smartphone penetration at 87% (2013).

http://www.nielsen.com/sg/en/insights/news/2013/the-asian-mobile-consumer-decoded0.htmlhttp://www.ida.gov.sg/~/media/Files/Infocomm%20Landscape/Facts%20and%20Figures/SurveyReport/2012/2012HHmgt.pdf

56

94 95

78

46

15

65

PERCENTAGE OF COHORT

Smartphone User Demographics 2012

7 - 14 years 15 - 24 years 25 - 34 years 35 - 49 years 50 - 59 years 60 years and above All residents

Smartphone usage in Singapore

• Mobile data usage has been increasing over the years.• From 0.68 Petabytes in 2008 to 7.66 in 2013.

http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications#9

Smartphone market sharein Singapore

• Samsung has the largest market share in Singapore currently (based on shipments).

http://www.straitstimes.com/breaking-news/singapore/story/galaxy-s5-not-game-changer-it-will-help-samsung-take-the-lead-20140226

Mobile Phone usage in Singapore

• General mobile-related activity levels across different time zones of the day Singapore vs Japan comparison:

http://discovermobilelife.com/

Android vs iOS in Singapore

• On overall, Android has a larger market share.

• The iOS market share has been declining. • The Android market share is on the rise.

http://www.reuters.com/article/2013/01/27/us-apple-asia-idUSBRE90Q0IV20130127https://www.comscore.com/Insights/Blog/Mobile_Device_Usage_Singapore_vs_Hong_Kong#imageview[singapore_vs_hongkong]/1/

20

43

55.8

72

50

39.8

0

10

20

30

40

50

60

70

80

JAN-12 JAN-13 2014

Market Share

Android iOS

About us

Website: http://www.siteengine.co.jp/en/

Facebook: http://www.facebook.com/siteengine (Japanese)

Email: info@siteengine.co.jp

SITEENGINE INC. is a webmarketing agency for South East Asia market

based in Tokyo, Japan.

We help brands to expand their business in South East Asia.

We translate websites and ads into

Thai, Indonesian, Vietnamese, Tagalog, Malay, Burmese,

Khmer and Japanese.

We have an affiliate in Bangkok, Thailand.