The Next Three Things

THE NEXT THREE THINGS

Closing the year out strong

Why will any of this matter?

And?

So, how can this benefit our clients?

#1 – Instagram Ads for Everyone

• After nearly a year’s wait. Instagram Ads are available to everyone.

• Target users based on Facebook demographic & Instagram behavioral data.

• Clickable- Direct-Response Ads take users to points of conversion.

• Engagement with Instagram is growing at 108% YoY

#2 – Finally, mobile eComm that works

Buying something from a website on your phone sucks, a lot. 10 step checkout. Pinch, zoom, curse, throw your phone, repeat.

Stripe, the payment API company, has released Relay. The most forward thinking API to hit eCommerce in years.

Relay allows any merchant to sell their products directly in mobile applications. This brings the magic of Amazon to everyone.

This means client’s mobile product ads can generate hundreds of times more ROI from a massively improved UX

Launch partners are Twitter, SPRING, ShopStyle, inMobi – But we can build this into ANY app.

#3 - Beyond Geo-Fencing

In the Real World

Multi-Location? No Problem

Optimize per location in real-time

Move budget from individual grid points

Use context to drive relevance

All in all…

This Q4 is going to be unlike anything before

Mobile’s influence and ubiquity is finally on-par with its performance

We can target users for our clients as finely as where they’re standing on earth, right now.

Thank you!