Why You Should Adopt A Mobile-First Mindset in 2016

Why You Should Adopt A Mobile-First Mindset in 2016

(If You Haven’t Already Done So)

Hey there!So you want start engaging your audience

through their mobile devices?

Here are 3 reasons why it would be foolish not to make mobile your top priority:

USD$155 BillionIn numerical format, it is written as USD$155,000,000,000.00.

This is just the projected amount of m-commerce sales for 2015 alone.

Source: Internetretailer.com

Reason #1

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This figure is ONLY going to get LARGER in 2016!M-commerce in China alone is expected to grow by 249% in 2015 to $39.42 billion, that was up from $11.3 billion in 2014.

Source: Internetretailer.com

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Don’t chase them away!Mobile bounce rate for m-commerce website averaged around 39.95% in Q2 of 2015 as compared to 28.79% for desktop due to poor user experience on the mobile interface.

Source: Monetate.com

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Your company does not engage in m-commerce?Here are 2 other reasons to make mobile a major part of your company’s marketing strategy!

Source: Internetretailer.com

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3,649,000,000The estimated number of people who will be using the Internet

via their mobile phones by the end of 2015.

That is just around 50% of the world’s population.Source: Statista.com

Reason #2

Desktops? How passé!83% of internet users globally indicated that they perfer to access the internet and conduct their online activities through their mobile devices!

Source: Dazeinfo.com

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Look! The grass is growing!47% of users indicated that they will abandon a site if it takes more than 3 seconds to load.

An unoptimized website with its image-heavy layout is definitely going to take more time to load than to finish reading this slide.

Source: Hobo-web.co.uk

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Optimizing for mobile?Optimizing for mobile doesn’t mean just changing the size of the images and fitting them to the device.

It requires an understanding of the business to ensure that the user experience remains consistent irrespective of the device used!

Mobilegeddon!Google says that you are either mobile-friendly or you are not!

Reason #3

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Google released an algrorithm that boosted the ranking of pages which are mobile-friendly on mobile search results!

Source: Google.com

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The 3 Main Effects- It only affects search rankings on mobile devices

- It affects search results in all languages globally

- It applies to individual pages, not entire websites

Source: Google.com

How does this affect youAs of October 2015, mobile searches have officially exceed desktop searches worldwide, with more than 50% of all Google searches coming from mobile devices!

Source: TheVerge.com

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Why is it important?Google handles over 3 billion searches per day or around 1.1 trillion searches per year.

In other words, more than 1.5 billion searches a day came from a mobile device.

Source: Medium.com/Backchannel

Don’t PanicHere are a few simple steps to develop a “Mobile-first” mentality

Stop looking for a quick fixAny responsive website will make it fit on a mobile device but don’t approach it as a change which needs to happen as soon as possible.

Start thinking about how you would like your website to function if you could only interact with it through your mobile device!

Think before

making changes!

Observe the K.I.S.S theory( K e e p I t S i m p l e , S t u p i d )Most people do not like filling up forms but it becomes an absolute nightmare if they had to fill up a 2 page questionnaire just to subscribe to your emailing list.

Simplifying the forms and make use of features such as checkboxes and social media logins to help your audience reach you!

“To develop a “Mobile-First Mindset”, you have to treat mobile devices as the primary engagement tool rather than

a “good-to-have” option!

To find out more on becoming mobile ready, visit us atwww.happymarketer.com

or write to us at hello@happymarketer.com

Author: Terrence QuahSenior Consultant

(Search & Analytics) at Happy Marketer