Why your business needs a mobile presence & how to get started

Why your business needs a mobile presence

How to get started with mobile

#GetMobileNow

Hosted by Krista McLandress

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The Mobile Revolution

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Mobile Usage

Mobile platforms account for 60% of total digital media time spent

Source: Comscore

Mobile apps accounted for more than 50% of all digital media time spent

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App Economy

Over 1.2 million apps available on

the Apple App Store

Over 1 million apps available on Google Play

Mobile stats

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Mobile stats

Actions taken after local searches

Mobile devices for local searches

94%

51%VISITED THE STORE

48%CALLED A STORE

29%MADE A PURCHASE

IN-STORE

Source: Google Mobile Planet Statistics

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SMEs & mobile

Over 65% of the UK’s 4.9 million small and medium enterprises (SMEs) do not currently have a mobile presence

Potential lost revenues of £52.6 Billion in the next 12 months alone!

Source: OnePoll

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46% lack

of technical knowledge

Source: OnePoll

Barriers: SMEs & mobile

36%perceived high cost

35% unsure

about overall benefit

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Benefits: SMEs & mobile

10Source: 2010 Cone Consumer New Media Study

Benefits: SMEs & mobile

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The Solution

#GetMobileNow

CREATE PROMOTE ENGAGE

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CreateC

RE

AT

E

• What are the goals?

• What does the customer want?

• Which features/content should be included?

• What will the look & feel be?

Ask yourself…

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Find your inspiration

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PromoteP

RO

MO

TE

Help your customers find your app

7 ways to promote your app: http://bit.ly/promote-your-app

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Mobile Redirect, Landing Page

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Social Share

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QR codes

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EngageE

NG

AG

E

Give your customers what they want…when they want it!

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Incentives

Offer incentives. Update customers in real time.

Pop-up images

Push notifications

Special Offers & Seasonal Promotions

Coupons

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Geo-target, Geo-fencing

Get local. Engage your customers in real time

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Increase Loyalty

Reward loyal customers for frequent visits

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The Solution

… and then?

CREATE PROMOTE ENGAGE

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Lather, rinse, repeat

Lather, rinse, repeat…

Analytics

New content, new sections

New promotion & engagement strategies

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Case Studies

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Case Study – TechCrunch

For more case studies: http://bit.ly/appsbuilder-case-studies

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Case Study – For the glow

For more case studies: http://bit.ly/appsbuilder-case-studies

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Overview

Wrap up

Mobile presence is the future, customers are mobile

Cost & resources are no longer a barrier

Create: Your goals with customer experience in mind!

Promote: Make is easy to find your app

Engage: Incentives, Localize, Reward

Repeat!

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Contacts

Contacts

Tweet me #GetMobileNow @appsbuilder

AppsBuilder Support Forumhttps://appsbuilder.zendesk.com/home

Official Bloghttp://blog.apps-builder.com/

Q&A