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DAVID SABLEGLOBAL CEO, Y&RMOBILE WORLD CONGRESSFEBRUARY 2016
MOBILE DISRUPTION?
WARNINGWARNING WARNING…
DISRUPT OR BE DISRUPTED!
LET’S TAKE A STEP BACK
SOCIETY HAS ALWAYS ADVANCED EXPONENTIALLY THROUGH DISRUPTION
CAVE PAINTING GUTTENBERG PRESS
TODAY’S REALITY
“SAN FRANCISO TECH CULTURE IS FOCUSED ON SOLVING ONE PROBLEM: WHAT IS MY MOTHER NO LONGER DOING FOR ME?”
— VANITY FAIR SEPTEMBER 2015
DISRUPTION VS EVOLUTION THE DIGIBABBLE CONUNDRUM
“AMAZON DISRUPTS THE LAST MILE!” — YOUTUBE
“20 YEARS OF AMAZON: 20 YEARS OF MAJOR DISRUPTIONS” — USA TODAY
AMAZON
SEARS MANIFESTO 1897
It is the Policy of Our House to Supply the Consumer Everything on which we can save him money, goods that can be delivered at your door anywhere in the United States for less than they can be procured from your local dealer.
“AMAZON IS RIPE FOR DISRUPTION” — FORBES
INVESTMENT IN DELIVERY START-UPS UP 1,100% Y/Y “Trying to duplicate what local pizza shops have been doing
for decades—usually for free—is not necessarily innovation…” — New York Times Jan 2016
“THE SILICON VALLEY BUZZWORD [“DISRUPTION”] HAS THE AFTERTASTE OF A SUCKED BATTERY. IT DOESN’T EVEN MEAN ANYTHING ANYMORE…”
— THE GUARDIAN
INNOVATORS NEED A NEW FOCUS
DISSIDENCEA dissident, broadly defined, is a person who actively challenges an established doctrine, policy, or institution. When dissidents unite for a common cause they often affect a dissident movement. dis·si·dence
BREAKING CONVENTION
IT’S ABOUT
“CVS/PHARMACY WILL STOP SELLING CIGARETTES AND ALL TOBACCO PRODUCTS AT ITS MORE THAN 7,600 STORES NATIONWIDE.”— PRESIDENT AND CEO LARRY MERLO
“A YEAR LATER, CIGARETTE SALES REDUCED BY 1% IN 13 STATES” — CVS HEALTH CLAIMS, SEPTEMBER 2015
ACTING OUTOF CONVICTION
HUMMUS SHOP OWNER OFFERS 50% DISCOUNT TO JEWS AND ARABS WHO EAT TOGETHER"Are you afraid of Arabs? Are you afraid of Jews? By us there are no Arabs, but also no Jews. We have human beings! And real excellent Arab hummus! And great Jewish falafel!”-NPR Oct 2015“The idea’s been well received by Arabs and Jews alike, as well as people online from as far as Japan, Brazil, UK, Switzerland, Italy, and Arab countries..”— KOBI TZAFRIR, OWNER OF THE HUMMUS SHOP
PEOPLE FIRST.NOT MOBILE FIRST.OR ANYTHING FIRST
“FACEBOOK'S '2G TUESDAYS' SIMULATE SUPER SLOW INTERNET IN THE DEVELOPING WORLD”-THE VERGE Oct 2015
CHANGINGTHE WORLD
EDUCATE THROUGH
TEXTSIn South Africa, reTHINK Education presents subject matters in a chat format as if someone was ''text messaging the student the topic...”
“Users are most active between 4am and 8am while travelling to school.”— Timeslive.com Jan 2016
DRIVENBY EMPATHY
A new prosthetic arm can be endlessly customized with Lego pieces so that kids can make it whatever they want it to be.”
—WIRED July 2015
“LEGO MAKES EVERYTHING BETTER—EVEN A PROSTHETIC FOR KIDS….
& FOR THOSEWHO NEED IT MOST
GRAND PRIX, MEDIAGOLD, MEDIASILVER, CREATIVE DATA, PROMO & ACTIVATIONBRONZE, MOBILE
DOES NOT DEPENDON BEST-IN-CLASS TECH
SMS SOSMEXICOCANNES WINNER 2015CREATIVE DATA
SMART VS.FOLLOWING THE HERD
SMASHED ITOLD FASHIONED WAY
BROKE RECORD FOR SINGLE WEEK SALESTICKETS TO HER US CONCERTS SOLD OUT IN MINUTES
ADELE
WAY, WELLWHILE THE SNAPCHAT
LAUNCHING ON SNAPCHAT, HER FIRST ALBUM IN 20 YEARS THAT DIDN'T MAKE IT TO NUMBER ONE.
MADONNA
TWO FINALTHOUGHTS
“PROFIT IS SOMETHING AMAZON HAS TRAINED WALL STREET NOT TO EXPECT.”
- New York Times Jan 2016
We can change the world with the tools we have. Or we can watch them be used against us.
#beadissident
DAVID.SABLE@YR.COMWEEKLYRAMBLE.COM@DAVIDSABLE
THANK YOU!
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