Alison Gow – Engaging through innovation

Engaging through innovation

Digital Innovations Team, TMR

Trinity Mirror plc

Live and interactive

● Live video - Hangouts on Air ● Live streaming ● Live webcams ● Interactive panoramas: like this and this ● Interactive images like this ● Interactive/animated maps

01

Telling stories in new ways, on new platforms

Immersive storytelling

Longform ≠ ALL THE WORDS 02

Increasing engagement and dwell time

Conversations with postboxes

03

Ask a postbox for the latest news...

Wearables and tangibles

Opportunities for storytelling in unexpected places

04

● Google Glass: Giving a the audience a journalist POV

● Interactive print: Paper printed with conductive ink to layer multimedia content on print

● Liver Bird ‘Internet of Things’ - connecting an object to live data to tell stories

Sport engagement

● Breaking news and transfer blogs, especially for the Championship ● News games, data tools, immersive storytelling

05

Visual storytelling

Interactive 360 video, Augmented Reality, Gigapixel pictures

06

Trends and explorations for the next 6 months

• Shallow AND Immersive reads: Serving content to meet audience behaviour/device use • Interactivity: Images, virtual reality, data visualisation • Live and ‘as live’ content • Silent video: Text over images/animation - recognition of the damage autoplay does • Computer science in newsrooms - we will need to understand what changes are in the algorithms

and the implications/data exchange: No longer enough to accept ‘the algorithm has changed’ • Personalised/intimate journalism/commercial: Continued rise of messenger apps and peer-

recommended newsSkills

• Social media - Social search, Verification, Conversation and familiarity with tone • Multimedia• Data• SEO/search• Coding - enough to wrangle widgets or articulate a requirement

Commercial/editorial intersection • Native, Video, Social media• Push• Bundling (linked to Native)

07

THANK YOU

Questions?

Alison GowDigital Innovation Editor TMR

@alisongow