Branded Media: Episode 2

Just Say NO to Facebook!Just Say NO to Facebook!

Eric BrownEric BrownFeaturing Special Guest...Featuring Special Guest...

Mike McClureMike McClure

Why Build Your Own Branded Why Build Your Own Branded Media?Media?

To self create leasing leads absent dependence To self create leasing leads absent dependence on outside services such as an ILS or on outside services such as an ILS or

Apartment Guide MagazineApartment Guide Magazine

Your Your BLOGBLOG is the central starting point of is the central starting point of your your Content Marketing StrategyContent Marketing Strategy

Producing Producing CONSISTENTCONSISTENT & & REGULARREGULAR content is key content is key

Links Drive Google JuiceLinks Drive Google Juice

The Numbers DO Matter!The Numbers DO Matter!

VS.VS.

The average apartment fan page has less than The average apartment fan page has less than 200200 fans...most of which are employees or other fans...most of which are employees or other

apartment peersapartment peers

Expand Your Digital FootprintExpand Your Digital Footprint

CONTENTCONTENT drives drives prospects to your prospects to your

website!website!

Special thanks to Mike McClure for Special thanks to Mike McClure for joining us!joining us!

Tune in Tune in Sunday, July 24thSunday, July 24th for for How Online Magazines Become Lead How Online Magazines Become Lead

GeneratorsGeneratorsAll apartment marketers are looking for the lowest cost leasing lead, right? What if you

could cut your dependency on outside leads and create your own, ever flowing abundance of leasing leads. Join us as Eric goes through how effective journalism in a well crafted online lifestyle magazine. We’ll cover: the main reason for an on line magazine: to rent

more apartments; the timing needed to create enough content for your Branded Media to have an impact; and when you can do this alone or if you need help!