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Harrison Dearden, Kathryn Forrest, Joshua Beanlands, Katelynn Sexton, Melanie Wilkinson-Cruddas, Samuel Chen
The Carleton Consulting Group’s Strategy Presentation for the Canadian Manufacturers & Exporters
Agenda
• The Problem• Analysis• The Audience• Strategy• Recommendation• Questions
The Problem
18%The Problem Analysis The Audience Strategy Recommendation Questions
CME
Current Situation
• Relationship with government
• Public Opinion
• Opposition Threat
• Government Support
High MediumGood
Neutral
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Strengths
Government
Business MediaPublic
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Labour
Weaknesses
Sensitivity to the Public
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Opportunity
OPSEUUnifor National
Majority
CCG
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Threats
NDP Liberals
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Environment• Changing
Labour Laws• Public
Reaction is Sensitive
The Problem Analysis The Audience Strategy Recommendation Questions
CME
The Crux
40%The Problem Analysis The Audience Strategy Recommendation Questions
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The Goal
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Audience and Message
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Primary Audience Secondary Audience Tertiary Audience
Who Progressive Conservative MPPsSupporters
Undecided Voters – The Uninformed
CME MembersMedia ResourcesOntario Chamber of Commerce
Message Convince PC MPPs that the public supports the bill.Deter any fear of any negative public backlash
Educate and inform on what the Labour Flexibility Act includes and show it will benefit the individual
Advocate and speak out for the Bill. Write op-eds and real-life stories regarding flexibility and freedom
Objective To vote in favour of the Labour Flexibility bill
To change undecided voters into supportive voters
Act as cheerleaders for the CME, and the Labour Flexibility bill to heighten public support
The Audience | Primary
•Conservative MPPs
Who
•Support the Right to Work Bill
Message
•MPP in Favour for Bill and Vote
Objective
The Problem Analysis The Audience Strategy Recommendation Questions
CME
The Audience | Secondary
•Undecided Voters
Who
•Right to Work Bill increases economy and employment
Message
•Educate voters
Objective
The Problem Analysis The Audience Strategy Recommendation Questions
CME
The Audience | Tertiary
•CME Members/ OCC / Media
Who•Hig
her economy, and employment
Message
•Maximize public support for Right to Work
Objective
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Audience Map
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Strategies
Why not be Flexible and Free
To sway undecided
Voters
Reduce risk of opposition
support
Out of the Spot Light
Policy Shaping/legisl
ation
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Why not be Flexible andFree
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Why not be Flexible and FreeRelational Approach
CME ISSUE
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Why not be Flexible and FreeRelational Approach
CME Relationship
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Why not be Flexible and Free
Union
The Problem Analysis The Audience Strategy Recommendation Questions
CME
CME
Why not be Flexible and Free
FreedomChoice
FlexibilityThe Problem Analysis The Audience Strategy Recommendation Questions
CME
Why not be Flexible and Free
18-35
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Why not be Flexible and Free
GTHAEastern
Northern
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Why not be Flexible and Free
“We need greater labour flexibility in the workforce in order to secure jobs and economic
prosperity for the future.
We need choice in education and jobs for the individual. Ensuring the flexibility to be prepared
for the jobs of the future.”
The Problem Analysis The Audience Strategy Recommendation Questions
CME
YOU
Why not be Flexible and Free
Good For
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Out of the Spotlight
The Problem Analysis The Audience Strategy Recommendation Questions
CME
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Out of the Spot Light
Intra-party Pressure
3rd Party Endorsements
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Out of the Spot LightPrivate Strategy
Direct Lobbying of Fringe &Maverick MPPs
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Out of the Spot LightPrivate Strategy
Outline Consequences for Fringe MPPs
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Out of the Spot Light
Most Influential
Risk to Media Image
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Out of the Spot Light
1) Convince Primary Audience
2) Disseminate through Traditional and Social Media
3) Announce Support for Bill
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Out of the Spot Light
PUBLIC
Recommendation & Closing Remarks
Why not be Flexible and Free
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Out of the Spotlight
Recommendation & Closing Remarks
Why not be Flexible and Free
The Problem Analysis The Audience Strategy Recommendation Questions
CME
Questions?
The Problem Analysis The Audience Strategy Recommendation Questions
CME
THE CARLETON CONSULTING GROUP
Thanks you for your time
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