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Social Advocacy is the next evolutionary phase in Online Advocacy, moving the engagement of policymakers by activists from private forums (email inboxes, voicemail, faxes, etc.) to public forums (Facebook, Twitter, offline Townhalls, etc.). Presented at SalsaLabs 2010 conference, Washington, DC 6/25/2010.
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Here Comes Social Advocacy
Online Advocacy Goes Public
Alan Rosenblatt, Ph.D.
arosenblatt@americanprogressaction.org
Twitter: @CAPAction and @DrDigipol
Facebook.com/AmericanProgressAction
Facebook.com/DrDigipol
The way things were
Campaigns send email blast to activists (very few forward it)
Congress gets the email (but no
one knows for sure)
Activists send email to
Congress
Email is a closed communication loop
Social advocacy opens the loop
Anatomy of a Tweet
Hey @ChuckGrassley read our report on repealing #DADT (http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA #p2
• Publicly targets Member of Congress• Trackable link to measure click throughs• Pushed to hashtag audiences
• Issue specific (#DADT)• State speicific (#IA)• Ideological group (#p2)
•Alerts watchdogs• State blogger (@desmoinesdem)• State issue group (@OneIowa)
Twitter Petitions
Tweeting the Government
Case Study: ENOUGH
Here Comes Social Advocacy
Online Advocacy Goes Public
Alan Rosenblatt, Ph.D.
arosenblatt@americanprogressaction.org
Twitter: @CAPAction and @DrDigipol
Facebook.com/AmericanProgressAction
Facebook.com/DrDigipol
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