NFC, LBS and Smart Screens in Transport

cochrane.org.uk

COCHRANE a s s o c i a t e s

ca-global.org

Peter Cochrane

Smart

s

LBS

NFC

Sunday, 22 September 13

NearFieldCommunication

LocationBasedServices

A wider perspective of...

and Screens

Sunday, 22 September 13

hy he uss

Sunday, 22 September 13

We are cutting all the wires...

Always On-LineMobilityB Y O D

ContactlessThe Cloud

Big DataModeling

DispersionIndustr y 2.0

Sunday, 22 September 13

Everyone,Everything, is gettingconnected & networked

Sunday, 22 September 13

... vital componentsin a wideragenda toachieve asustainablefuture for mankind,machine-kind, lifeand industry...

Sunday, 22 September 13

... vital componentsin a wideragenda toachieve asustainablefuture for mankind,machine-kind, lifeand industry...

Where are individuals, machines, components,materials & energy use ?

Sunday, 22 September 13

... vital componentsin a wideragenda toachieve asustainablefuture for mankind,machine-kind, lifeand industry...

Where are individuals, machines, components,materials & energy use ?

What are they doing ?Where are they ?

Sunday, 22 September 13

... vital componentsin a wideragenda toachieve asustainablefuture for mankind,machine-kind, lifeand industry...

Where are individuals, machines, components,materials & energy use ?

What are they doing ?Where are they ?

How do we minimize waste ?

Sunday, 22 September 13

Printing and programming materials is about to change industry and supply...

...the way we live, learn,educate, design, modeltest, build, deliver and distribute...everything...

Sunday, 22 September 13

The internet will not scale,but ‘The Cloud’ will !

Sunday, 22 September 13

The Cloud

IS NOT

Sunday, 22 September 13

The Cloud

singular but plural

IS NOT

Sunday, 22 September 13

The Cloud

singular but plural

solid but vacuous

IS NOT

Sunday, 22 September 13

The Cloud

singular but plural

solid but vacuous

fixed but mobile

IS NOT

Sunday, 22 September 13

The Cloud

singular but plural

solid but vacuous

fixed but mobile

permanent but transient

IS NOT

Sunday, 22 September 13

The Cloud

Can be

Sunday, 22 September 13

The Cloud

Can beCorporate

Commercial

Government

Personal

Sunday, 22 September 13

The Cloud

Can beCorporate

Commercial

Government

Personal

Global

Local

People

Things

Sunday, 22 September 13

The Cloud

Can beCorporate

Commercial

Government

Personal

Global

Local

People

Things

Open

Closed

Visible

Invisible

Sunday, 22 September 13

Clouds can be anywhere and any size !

Sunday, 22 September 13

1mm 1m 1km1um

50kHz

50MHz

50GHzRFID

wifi Mobile

FMRFID

WLAN

Chip to Chip

On Chip

xλ

Sunday, 22 September 13

1mm 1m 1km1um

50kHz

50MHz

50GHzRFID

wifi Mobile

FMRFID

WLAN

Chip to Chip

On Chip

xλ

Radiat

ion

Sunday, 22 September 13

1mm 1m 1km1um

50kHz

50MHz

50GHzRFID

wifi Mobile

FMRFID

WLAN

Chip to Chip

On Chip

xλ

Radiat

ion

Reacti

ve

Sunday, 22 September 13

1mm 1m 1km1um

50kHz

50MHz

50GHzRFID

wifi Mobile

FMRFID

WLAN

Chip to Chip

On Chip

xλ

Radiat

ion

Reacti

ve

MacroClouds

Sunday, 22 September 13

1mm 1m 1km1um

50kHz

50MHz

50GHzRFID

wifi Mobile

FMRFID

WLAN

Chip to Chip

On Chip

xλ

Radiat

ion

Reacti

ve

MacroClouds

MicroClouds

Sunday, 22 September 13

Challenging perceptions: There has to be much much more to NFC than this...

Sunday, 22 September 13

EPOS - a key limiter to sales

throughput

Sunday, 22 September 13

How manydo youhave ?

Sunday, 22 September 13

How manydo youneed ?

Sunday, 22 September 13

How manydo youneed ?

0 !!Sunday, 22 September 13

How manydo youneed ?

Manage my

money

health

points

miles

life0 !!

Sunday, 22 September 13

How manydo youneed ?

Manage my

money

health

points

miles

life0 !!

Sunday, 22 September 13

What about security ?

Sunday, 22 September 13

What about security ?

Almostanything is better than p l a s t i c ! !

Sunday, 22 September 13

Exploit the new degrees o f freedom onoffer and do more things differently

Sunday, 22 September 13

Exploit the new degrees o f freedom onoffer and do more things differently

Multi-layer defensesare key...

biometric,behav io r,

location, PIN and variability

Sunday, 22 September 13

TaggingTrackingMonitoring

Where are the people, things

resources ?

What are they doing ?

Availability, ETA,condition ?

Sunday, 22 September 13

On a human scale

Sunday, 22 September 13

Who is available ?What do they do ?Who do they know ?What do the bring to the table?

On a human scale

Sunday, 22 September 13

Moving on from dumb, blind, unwanted & irritating advertising......using all push and no pull...

Sunday, 22 September 13

To intelligent, discerning,and really useful offers of help, assistance, services...

Sunday, 22 September 13

To intelligent, discerning,and really useful offers of help, assistance, services...

You have been on the go since 06.30...but your favorite

coffee is only 50m away...

Sunday, 22 September 13

To intelligent, discerning,and really useful offers of help, assistance, services...

You have been on the go since 06.30...but your favorite

coffee is only 50m away...

Your flight to Washington has just been delayed but

we have a hotel room available @ $60 for the

afternoon...

Sunday, 22 September 13

To intelligent, discerning,and really useful offers of help, assistance, services...

You have been on the go since 06.30...but your favorite

coffee is only 50m away...

A new job opportunity

within 5km...

Your flight to Washington has just been delayed but

we have a hotel room available @ $60 for the

afternoon...

Sunday, 22 September 13

To intelligent, discerning,and really useful offers of help, assistance, services...

You have been on the go since 06.30...but your favorite

coffee is only 50m away...

A new job opportunity

within 5km...

Your flight to Washington has just been delayed but

we have a hotel room available @ $60 for the

afternoon...

Friends and colleagues in the area with

availability....

Sunday, 22 September 13

Dumb screens and even dumber content for the masses...

Sunday, 22 September 13

Dumb screens and even dumber content for the masses...

Smart screens that are ‘me specific’ intelligent with relevant content ...

Sunday, 22 September 13

Screens of all shapes & sizes, fixed & mobile,in every public and private space...

Sunday, 22 September 13

Screens of all shapes & sizes, fixed & mobile,in every public and private space...

proximity triggered and interactive...

Sunday, 22 September 13

Screens of all shapes & sizes, fixed & mobile,in every public and private space...

proximity triggered and interactive...

...by touch, voice and

device

Sunday, 22 September 13

Screens of all shapes & sizes, fixed & mobile,in every public and private space...

proximity triggered and interactive...

...by touch, voice and

device . . .with info tai lored to our specificneeds...

Sunday, 22 September 13

Screens of all shapes & sizes, fixed & mobile,in every public and private space...

proximity triggered and interactive...

...by touch, voice and

device . . .with info tai lored to our specificneeds...

. . . t h e y will also become a displayservice !!

Sunday, 22 September 13

Like security... don’t even think about DIY !!

Sunday, 22 September 13

Like security... don’t even think about DIY !!

This is a highly specialized area generally way beyond most companies and organizations

Sunday, 22 September 13

The end game is all about...

Sunday, 22 September 13

The end game is all about...

...and it should be guarded above all else...

Sunday, 22 September 13

COCHRANE a s s o c i a t e s

cochrane.org.uk

ca-global.org

Thank You !

Sunday, 22 September 13