Social Media for Campaigns and Community Engagment - workshop

SocialMedia:CommunityEngagement&Campaigning

JenniferM.Jones

Workshop@BetterThanZero22ndJuly2016

@jennifermjones,jennifermjones.net

“wtf do you do?”

Aboutme:

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JenniferM.Jones(@jennifermjones)Educator&Researcher.EducaLon,socialmedia,digitalstorytelling,majorevents&ciLzenjournalism.Previous:DigitalCommonwealthProjectCoordinator.PTPhD.Greyhounds.

• TRAINING VIDEO FOR ARCHITECTURE AND DESIGN SCOTLAND #HELLO2ARCH

• MENTORING YOUNG PEOPLE FOR CIVIC ENGAGEMENT PROJECT #21REASONS AYRSHIRE

YOUTH ARTS NETWORK • WORKING WITH LOOKED AFTER YOUNG PEOPLE

FROM EAST RENFREWSHIRE COUNCIL TO UNDERTAKE SOCIAL REPORTING TRAINING

• INDUSTRY RESEARCH SUPERVISOR FOR MA DIGITAL MEDIA MANAGEMENT (HYPERISLAND)

• CHAIR OF BRILLIANT SCOTLAND, MEDIA TRUST • CITIZEN REPORTING WORKSHOPS (DISABLED

HOUSING ASSOCIATION, BELFAST BUILDING CHANGE TRUST)

• NHS SOCIAL MEDIA TRAINING • MEDIA FOR COMMUNITIES. ORG • COMPLETING A PHD (DEADLINE DEC 2016)

what do you do…

Alternative Media & Citizen Journalism

What this workshop could be…

• An opportunity to hear about how social media can and has been used from different perspectives - relationship between mainstream and alternative media;

• A reflection on how certain digital technologies can be used within your environment and a cursory overview of what is possible;

• An argument for the need for wider discussion and debate in this area;

• Ongoing dialogue - audience participation is welcome.

What this workshop isn’t…

• A one size fits all approach;

• A tick-box training course, you will need to keep building on this beyond this;

• Social Media 101.

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Borrowingfromthe“mediaactivists”

• Dominantmainstreammedia,newspapers,corporatemarketing,publicrelations.

• Buildingnetworks,givingvoicestomarginalisedcommunities,challengedominantnarratives.

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Borrowingfromthe“mediaactivists”

• Dominantmainstreammedia,newspapers,corporatemarketing,publicrelations;

• “small”media-digital,mobile,app-based;• Buildingnetworks,givingvoicestomarginalisedcommunities,challengedominantnarratives.

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User-generated content

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participation

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Digital Common Wealth

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Professor David Mc Project Lead

Social MediaApplied

Practice

Practiceovertechnology

e.g.interviewskills,improvingmobile&audiooffootage,documentation

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DevelopingDigitalPractice

Usingaccessibledigital&mobiletoolstocapturestorieseffectively

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What is your digital footprint?

“Jennifer M Jones”

Challenges

Concerns of over privacy, self promotion, confidence and time.

Opportunities

Types of social media

• Blogs and content management systems;

• Collaborative documents;

• Social Networks;

• Discussion Forums;

• Content Communities.

Types of social media• Blogs and content management systems:

Wordpress, Blogger, medium.com

• Collaborative documents: Wikis, Google Drive, Dropbox;

• Social Networks: Facebook, LinkedIn, Twitter;

• Discussion Forums: Reddit, Stumbleupon;

• Content Communities: YouTube, Flickr, Pinterest, Instagram, Snapchat.

Blogs and content management systems

Case Study 1: Blogging

Benefits of professional blogging

• Control over your own content & identity and how you wish to be represented online;

• Engage with audiences who are within and across disciplines, academics and non-sector audiences;

• Practice writing for different audiences and for different forms of impact;

• Dissemination,can keep track of work and progress being made, not just the final ‘product’ at the end.

Research

Social Networking Websites

Case Study 2: Twitter at academic events #CJ15

How could you use Twitter at/for an event?

• Provides a ‘back channel’ for the conference audience to engage and respond to presentations;

• Connect with others who are attending the event and follow their activity;

• Amplifies event activity to promote and engage beyond the conference room;

• Produces a immediate record of documentation & evaluation of feedback.

Research

Content Communities

Case Study 3: Capturing the voices behind your campaign https://www.youtube.com/user/CommMediaHub/videos?shelf_id=5&sort=p&view=0

How could I use multimedia in my practice?

• Capture short interviews with participants in a research study;

• Record a short summary of a new journal or publication, a ‘trailer’ for the full article;

• Record presentations or seminars so others can watch later;

• Pictures can tell 1000 words. They also are very compatible with other forms of social media.

Benefits of using multimedia• 60 seconds of video can convey more than 500

words of text, can save time but also illustrate work effectively;

• If you host on a content community, you can embed the materials else where, increasing chances of people viewing;

• Can use your photos, audio and videos you’ve made in presentations and blog posts without needing copyright permissions.

Tips for building on your social media presence

• Set up web and social media accounts to reflect your explicit goals, evaluate your strengths and where you’d like to improve i.e. using a blog to get your message out, connecting with media & journalists etc

• Capitalise on existing activity i.e. document events that you attend, suggest a hashtag for a future seminar or event, interview people using audio recorder or smart phone;

Tips for building your presence online

• Search for others in your field to see if they blog/use social media and subscribe to their social media feed. Your network is as only as useful as the people you chose to follow. Don’t just lurk, join the convo.

• A small presence is better than no presence. Make it easy for people to contact you. Search engines favour active accounts that link to other websites. Update frequently. No formal activity is too small.

jennifer.jones@uws.ac.uk @jennifermjones

jennifermjones.net