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Social Mediafor
Government & Public Sector
Presenter: Andrea Vascellari
CEO iTive.netAndreaVascellari.com
iTive.net - official partner of...
iTive.net - official partner of...
iTive.net - official partner of...
What is social media?
What is social media?Why bother with it?
What is social media?Why bother with it?What should be done?
What is social media?
What is social media?
Social media is an umbrella term that defines the various activities that integrate:
source: wikipedia
What is social media?
Social media is an umbrella term that defines the various activities that integrate:
source: wikipedia
- technology
What is social media?
Social media is an umbrella term that defines the various activities that integrate:
source: wikipedia
- technology- social interaction
What is social media?
Social media is an umbrella term that defines the various activities that integrate:
source: wikipedia
- technology- social interaction- construction of words, pictures, videos, audio
What is social media?
Examples of social media channels:
What is social media?
Examples of social media channels:
- Communication
What is social media?
Examples of social media channels:
- Communication
- Collaboration
What is social media?
Examples of social media channels:
- Communication
- Collaboration
- Multimedia
communication, collaboration, multimedia…
What is social media?
…are often merging in social environments (facebook.com)
conversations have always taken place
What is social media?
conversations have always taken place
organizations never had the opportunity or not always did listen & join
What is social media?
Why bother with it?
Why bother with it?
looking at ‘conversations’
Why bother with it?
looking at ‘conversations’what happens online doesn’t stay online...
Why bother with it?
looking at ‘conversations’what happens online doesn’t stay online...
...and vice versa
Why bother with it?
what public sector needs to understand?
Why bother with it?
what public sector needs to understand?
Reputation: It's their social responsibility to embrace this change.
Why bother with it?
what public sector needs to understand?
Reputation: It's their social responsibility to embrace this change.
Perception: Their social media media participation will play an essential role in how the public perceive them.
Why bother with it?
Reputation: It's their social responsibility to embrace this change.
Perception: Their social media media participation will play an essential role in how the public perceive them.
Measurement: Their achievement will be evaluated not just on what they did, but also on people's perception.
what public sector needs to understand?
Why bother with it?
Change in public engagement
Why bother with it?
Change in public engagementYou don’t know how the result will be
Why bother with it?
Change in public engagementYou don’t know how the result will be
Engagement itself will determinate how the outcome is going to be
Why bother with it?
Change in public engagement
You know you must be open to be changed by it
Why bother with it?
social media is not just global
Why bother with it?
social media is not just globalrich sources of local interest topics, news, stories
Why bother with it?
social media is not just globalrich sources of local interest topics, news, stories
local communication channels
Why bother with it?
social media is diminishing the 'regional' or 'national'
Why bother with it?
social media is diminishing the 'regional' or 'national'
Shift from an the old environment in which we knew where the barriers were to a new world with limits.
Why bother with it?
Each social media connection has the potential of adding (or reducing)...
...to what organizations do
Why bother with it?
Each social media connection has the potential of adding (or reducing)...
- meaning
...to what organizations do
Why bother with it?
Each social media connection has the potential of adding (or reducing)...
- meaning- understanding
...to what organizations do
Why bother with it?
Each social media connection has the potential of adding (or reducing)...
- meaning- understanding- life / human side
...to what organizations do
What should be done?
What should be done?
Strategy
What should be done?
Strategy- develop an online strategic communication plan- with specific objectives, target audience, channels, measurement metrics, etc.- in connection with the overall communication strategy
What should be done?
Strategy- develop an online strategic communication plan- with specific objectives, target audience, channels, measurement metrics, etc.- in connection with the overall communication strategy
Tactics
What should be done?
Strategy- develop an online strategic communication plan- with specific objectives, target audience, channels, measurement metrics, etc.- in connection with the overall communication strategy
Tactics- characterized by social media- appropriate and in sync with the strategy- (after listen & analyze) act only when and where is needed
Andrea Vascellari
twitter.com/vascellarifriendfeed.com/andreavascellariandrea_vascellari
+358 400 39 88 92andrea.vascellari@itive.net
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