Values at the Heart of a Happier World - Barrett UK National Values Assessment at Action for...

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Results of the UK National and Community Values Assessment. Launch of the UK Values Alliance and Inspiring speech from Sweden about values based community transformation. In Partnership with Action for Happiness.

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Values: At the heart of a happier world

Action for Happiness: building a happier society together

A movement of people taking action to create a happier society for everyone

A growing global community

“I will try to create more happiness and less unhappiness in the world around me”

The Action for Happiness pledge

Upcoming Action for Happiness events

Empathy film and discussion with Mary Gordon (Wed 27 Feb)

Mindfulness with Jon Kabat-Zinn (Thu 28 Mar)

Compassion with Karen Armstrong (Thu 18 Apr)

www.actionforhappiness.org

facebook.com/actionforhappiness

@actionhappiness

youtube.com/actionforhappiness

Join the movement. Be the change

Values at the Heart of a Happier World

January 24th 2013

8

9

materialistic short-term focus educational opportunities uncertainty about the future corruption elitism material needs wasted resources gender discrimination blame

accountability family employment opportunities financial stability optimism dependable public services honesty social responsibility human rights poverty reduction

Iceland National Assessment 2008

family honesty responsibility accountability financial stability trust friendship positive attitude humour/fun adaptability respect

Personal Values Desired Culture Current Culture

Cultural Entropy 53%

1200 Citizens + 300 Government, + 500 Volunteers Themes: Education, Economy, Equal rights, Family,

Environment, Public administration, Welfare, Sustainability

12

Organisation A Organisation B

Value client satisfaction making a difference integrity teamwork humor/fun quality ethics financial stability

Level 2 6 5 4 5 3 7 1

Value blame short term focus internal competition buck passing risk averse customer satisfaction information hoarding profit

Level 2 1 2 3 1 2 2 1

A Tale of Two Companies

Service

Making a Difference

Internal Cohesion

Transformation

Self-Esteem

Relationship

Survival

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Organisation A Organisation B

A Tale of Two Companies

Service

Making a Difference

Internal Cohesion

Transformation

Self-Esteem

Relationship

Survival

People Financial viability

Excellence Ethics Resilience

14

Cultural Entropy

Cultural Entropy measures that percentage of fear, dysfunction, negative and destructive energy in the organisation

40% = Crisis

10% = Healthy

15

Are your company core values lived?

1. long hours (L) 2. being the best 3. cost reduction (L) 4. poor communication (L) 5. client collaboration 6. bureaucracy (L) 7. confusion (L) 8. arrogance (L) 9. hierarchy (L) 10. silo mentality (L)

1. accountability 2. customer satisfaction 3. being the best 4. commitment 5. compassion 6. continuous improvement 7. integrity 8. teamwork 9. cost effectiveness 10. respect

Core Values client collaboration teamwork delivery meritocracy integrity

Core Values (I-Care) integrity compassion accountability respect excellence

16

Maslow’s Needs to Barrett’s Consciousness

Know and Understand

Physiological

Safety

Love & Belonging

Self-esteem Abraham Maslow

Know and Understand

N e e d s C o n s c i o u s n e s s

Self-Actualization

Richard Barrett

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Story of a full spectrum organisation

Service to humanity and societal contribution

External collaboration, community involvement

Sense of purpose & strong internal community

Ongoing improvement and employee participation

High performance systems, high quality output

Positive relationships that support organisation needs

Financial viability and employee safety

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7 Levels of Organisational Consciousness

Positive Focus / Excessive Focus

Service

Making a Difference

Internal Cohesion

Transformation

Self-esteem

Relationship

Survival Financial Stability Shareholder value, organisational growth, employee health, safety. Control, corruption, greed

Employee Recognition Loyalty, open communication, customer satisfaction, friendship. Manipulation, blame

High Performance Systems, processes, quality, best practices, pride in performance. Bureaucracy, complacency

Continuous Renewal and Learning Accountability, adaptability, empowerment, teamwork, goals orientation, personal growth

Building Internal Community Shared values, vision, commitment, integrity, trust, passion, creativity, openness, transparency

Strategic Alliances and Partnerships Environmental awareness, community involvement, employee fulfilment, coaching/mentoring

Service To Humanity and the Planet Social responsibility, future generations, long-term perspective, ethics, compassion, humility

Survey Questions

1) Personal Values Please select ten of the following values/behaviours that most reflect who you are, not who you desire to become. 2) Current Organisational Culture Values Please select ten of the following values/behaviours that most reflect how your organisation currently operates. 3) Desired Organisational Culture Values Please select ten of the following values/behaviours that you would desire for your organisation to achieve it's highest performance.

cost reduction bureaucracy confusion profit information hoarding short term focus hierarchical results orientation client satisfaction empire building

client satisfaction employee fulfilment continuous improvement effective communication teamwork financial stability adaptability trust professionalism vision

CBT Technology

honesty commitment humour/fun reliability enthusiasm adaptability family integrity trust balance home/work

Personal Values Desired Culture Current Culture

Beliefs Divide Values Unite

economic growth caring for elderly affordable housing concern for future generations job security social justice caring for the disadvantaged environmental awareness human rights material wealth

caring for elderly economic growth concern for future generations job security environmental awareness caring for the disadvantaged affordable housing education honesty prosperity

Latvian Desired Culture

Russian Desired Culture

family caring honesty responsibility humor/ fun accountability respect positive attitude integrity friendship

caring family humor/ fun honesty friendship responsibility compassion respect accountability positive attitude

Democrat Personal Values

Republican Personal Values

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“I do not have enough. I am not loved enough. I am not enough.”

The sum of all human fears in one single tweet

63 Characters

1. Choose three values that are important to you in your life?

2. What are your beliefs that support each value? 3. What behaviours do you exhibit that support each

value? 4. What value would you like to live more fully, and in

which area(s) of your life?

Personal Values Exercise

UK National & Community Values Assessment

Public Launch - January 24th 2013

www.valuescentre.com 27

www.valuescentre.com 28

CTT National Assessments – Status Jan 2013

Denmark 2008

Latvia 2007

Sweden *2012 2009, 2010, 2011, 2012

Iceland 2008, 2010

Belgium 2010

UK 2012

Finland 2010, 2011

Spain (Extremadura) 2010

Macedonia (Skopje) 2009

Switzerland 2011

France 2012

USA *2011 2009, 2010, 2011

Australia 2009

Canada 2010

South Africa 2011

Bhutan 2008

Brazil 2010

Nigeria 2012

Argentina 2001**

Egypt T.B.D.

Singapore 2012

Bahamas T.B.D.

India T.B.D.

United Arab Emirates T.B.D.

Qatar T.B.D.

South America

North America

Africa

Asia

Oceania

Europe

Venezuela 2010 **

Trinidad Tobago 2012

* Community Assessments ** Not statistically valid

Hungary 2012 (Test)

Slovakia 2012 (Test).

New Zeeland T.B.D.

Italy 2012

www.valuescentre.com 29

Who did we ask? Total UK sample size 4000

16-19 188 4.7% 20-24 280 7.0% 25-34 653 16.3% 35-44 700 17.5% 45-54 778 19.5% 55-64 763 19.1% 65-74 514 12.9% 75+ 124 3.1%

England 3377 84.4% Northern Ireland 100 2.5% Scotland 320 8.0% Wales 203 5.1%

Male 1987 50% Female 2013 50%

North East 177 4.4% North West 434 10.9% Yorkshire and The Humber 345 8.6% East Midlands 317 7.9% West Midlands 351 8.8% East 342 8.6% London 476 11.9% South East 584 14.6% South West 351 8.8%

Age

Country Gender

UK Region

We are very grateful to the Wellbeing Team at UK Office for National Statistics for the help in the survey design and sample size guidance.

Employed 2195 54.9% Unemployed 253 6.3% Not working or seeking work 1552 38.8%

Employment status

www.valuescentre.com 30

Key Message #1

The personal values of UK citizens show that meaningful relationships are vitally important to them. • caring • family • honesty • humour/ fun • friendship • fairness • compassion • independence • respect • trust

www.valuescentre.com 31

Key Message #2

When asked about their direct experience of life in their local communities, the UK citizens paint a predominantly positive picture.

• quality of life • family • buy local • helpfulness • friendship • community services • safety • drugs/ alcohol (L) • uncertainty about the future (L) • sense of community

www.valuescentre.com 32

Key Message #3

When asked about their perceptions of life in the nation, they paint a far more challenging picture. If community life is so positive, how do these negative perceptions arise?

• bureaucracy (L) • crime/ violence (L) • uncertainty about the future (L) • corruption (L) • blame (L) • wasted resources (L) • media influence (L) • conflict/ aggression (L) • drugs/ alcohol (L) • apathy (L)

www.valuescentre.com 33

The desires and priorities of UK citizens for their communities and the nation reflect the essence of their personal values.

• caring for the elderly • accountability • affordable housing • caring for the disadvantaged • employment opportunities • dependable public services • concern for future generations • effective healthcare • honesty • governmental effectiveness • community services • quality of life • buy local • sense of community

Key Message #4

34

Cultural Entropy by Region

61%

64% 64%

61% 60%

58% 58%

57% 62%

56% 62%

22%

21% 24%

19% 23%

20%

21%

20% 23%

24% 23%

52% 24%

UK Overall = 59% UK Overall = 22%

National View Community view

www.valuescentre.com 35

Entropy Percentages by Nation

7972

63 60 59 57 56 54 53 51 4842 42 42 41

3226 21

124

0102030405060708090

Trin

idad

Vene

zuel

aIce

land

Arge

ntin

a UKFr

ance

USA

Latv

iaBe

lgium Braz

ilFin

land

Aust

ralia

Sout

h Af

rica

Swed

enSin

gapo

reCa

nada

Switz

erla

ndDe

nmar

kUA

EBh

utan

Cultural entropy is a measure of dysfunctional, toxic or destructive energy in a system

36

UK Subjective Wellbeing Scores

ONS July 2012 BVC Oct 2012

Overall, how satisfied are you with your life nowadays

7.4 6.3

Overall, to what extent do you feel that the things you do in your life are worthwhile?

7.7 6.8

Overall, how happy did you feel yesterday?

7.3 6.6

Overall, how anxious did you feel yesterday?

3.1 3.9

National Values Assessment: UK National View

Prepared by:

Barrett Values Centre

October 11, 2012

National Values Assessment: UK National View (4000)

bureaucracy (L) 2024 3(O)

crime/ violence (L) 1745 1(R)

uncertainty about the future (L)

1728 1(I)

corruption (L) 1574 1(O)

blame (L) 1506 2(R)

wasted resources (L) 1494 3(O)

media influence (L) 1272 3(O)

conflict/ aggression (L) 1256 2(R)

drugs/ alcohol (L) 1219 1(I)

apathy (L) 1209 3(I)

caring for the elderly 1711 4(S)

accountability 1537 4(R)

affordable housing 1489 1(O)

caring for the disadvantaged

1438 4(S)

employment opportunities 1195 1(O)

dependable public services 1192 3(O)

concern for future generations

1149 7(S)

effective healthcare 1056 1(O)

honesty 1043 5(I)

governmental effectiveness 1022 3(O)

Values Plot October 10, 2012 Copyright 2012 Barrett Values Centre

I = Individual R = Relationship

Black Underline = PV & CC Orange = PV, CC & DC

Orange = CC & DC Blue = PV & DC

P = Positive L = Potentially Limiting (white circle)

O = Organisational S = Societal

Matches

PV - CC 0 CC - DC 0 PV - DC 1

Health Index (PL)

PV-10-0 CC-0-10 DC-10-0

caring 1967 2(R)

family 1837 2(R)

honesty 1594 5(I)

humour/ fun 1573 5(I)

friendship 1219 2(R)

fairness 1065 5(R)

compassion 1049 7(R)

independence 1014 4(I)

respect 969 2(R)

trust 942 5(R)

Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)

7

6

5

4

3

2

1

IRS (P)=3-7-0 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=3-3-4-0 IROS (P)=1-1-5-3 IROS (L)=0-0-0-0

National Values Assessment: UK National View (4000)

value Current Culture Votes Desired Culture Votes Jump Percentage

Increase

caring for the elderly 302 1711 1409 567%

accountability 247 1537 1290 622%

affordable housing 223 1489 1266 668%

caring for the disadvantaged 245 1438 1193 587%

employment opportunities 181 1195 1014 660%

honesty 135 1043 908 773%

dependable public services 303 1192 889 393%

financial stability 117 969 852 828%

governmental effectiveness 256 1022 766 399%

economic development 265 955 690 360%

A value jump occurs when there are more votes for a value in the Desired Culture than in the Current Culture. Listed below are the values with the largest increase in votes. The values in bold are represented in the Desired Culture.

Values Jumps Table October 10, 2012 Copyright 2012 Barrett Values Centre

VALUES JUMPS

40

UK2012 - Top 20 National Values

Votes Value Name 2024 bureaucracy 1745 crime/ violence 1728 uncertainty about the future 1574 corruption 1506 blame 1494 wasted resources 1272 media influence 1256 conflict/ aggression 1219 drugs/ alcohol 1209 apathy

Votes Value Name 1104 centralised government 1082 materialistic 1001 poverty 929 discrimination 927 elitism 858 short-term focus 738 human rights 704 freedom of speech 600 long hours 592 loneliness/ isolation

Top 10 11-20

UK National Values Assessment: Community View

Prepared by:

Barrett Values Centre

October 11, 2012

National Values Assessment: Community View (4000)

quality of life 1276 6(I)

family 1265 2(R)

buy local 1117 6(S)

helpfulness 1084 2(R)

friendship 1035 2(R)

community services 984 6(S)

safety 827 1(O)

drugs/ alcohol (L) 825 1(I)

uncertainty about the future (L)

825 1(I)

sense of community 822 2(R)

caring for the elderly 1552 4(S)

community services 1442 6(S)

affordable housing 1427 1(O)

employment opportunities 1166 1(O)

dependable public services 1162 3(O)

caring for the disadvantaged

1095 6(S)

quality of life 1089 6(I)

buy local 1051 6(S)

sense of community 1017 2(R)

concern for future generations

985 7(S)

Values Plot October 10, 2012 Copyright 2012 Barrett Values Centre

I = Individual R = Relationship

Black Underline = PV & CC Orange = PV, CC & DC

Orange = CC & DC Blue = PV & DC

P = Positive L = Potentially Limiting (white circle)

O = Organisational S = Societal

Matches

PV - CC 2 CC - DC 4 PV - DC 0

Health Index (PL)

PV-10-0 CC - 8-2 DC-10-0

caring 1967 2(R)

family 1837 2(R)

honesty 1594 5(I)

humour/ fun 1573 5(I)

friendship 1219 2(R)

fairness 1065 5(R)

compassion 1049 7(R)

independence 1014 4(I)

respect 969 2(R)

trust 942 5(R)

Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)

7

6

5

4

3

2

1

IRS (P)=3-7-0 IRS (L)=0-0-0 IROS (P)=1-4-1-2 IROS (L)=2-0-0-0 IROS (P)=1-1-3-5 IROS (L)=0-0-0-0

UK National Values Assessment: Community View (4000)

value Current Culture Votes Desired Culture Votes Jump Percentage

Increase

employment opportunities 305 1166 861 382%

caring for the elderly 775 1552 777 200%

caring for the disadvantaged 342 1095 753 320%

accountability 176 884 708 502%

affordable housing 765 1427 662 187%

economic development 226 705 479 312%

community services 984 1442 458 147%

dependable public services 782 1162 380 149%

governmental effectiveness 143 513 370 359%

compassion 413 763 350 185%

A value jump occurs when there are more votes for a value in the Desired Culture than in the Current Culture. Listed below are the values with the largest increase in votes. The values in bold are represented in the Desired Culture.

Values Jumps Table October 10, 2012 Copyright 2012 Barrett Values Centre

VALUES JUMPS

44

Top 20 Community Values

Votes Value Name 1276 quality of life 1265 family 1117 buy local 1084 helpfulness 1035 friendship 984 community services 827 safety 825 drugs/ alcohol 825 uncertainty about the future 822 sense of community

Votes Value Name 782 dependable public services 775 caring for the elderly 769 crime/ violence 765 affordable housing 749 cooperation 730 effective healthcare 710 apathy 698 wasted resources 695 peace 676 educational opportunities

Top 10 11-20

Personal Values by Country

family

caring

humour/ fun

honesty

friendship

respect

trust

compassion

patience

fairness

caring

family

honesty

humour/ fun

friendship

fairness

compassion

independence

respect

patience

caring

family

humour/ fun

honesty

friendship

compassion

fairness

independence

commitment

responsibility

caring

family

honesty

humour/ fun

friendship

fairness

independence

trust

compassion

responsibility

England Scotland Northern Ireland Wales

Who are we? What is the same, what is different?

Blue = Values present in all 4 nations Orange = Values present in 3 nations

It’s all about the dialogue

46

Understanding Personal Values

0%

10%

20%

30%

40%

50%

60%

16-19 25-34 35-44 45-54 55-64 65-74 75+

Caring

Family

Honesty

Humour/fun

Friendship

Personal values by Age

47

59% 59%

bureaucracy (L) crime/ violence (L) corruption (L) uncertainty about the future (L) blame (L) wasted resources (L) apathy (L) conflict/ aggression (L) drugs/ alcohol (L) centralised government (L)

bureaucracy (L) uncertainty about the future (L) crime/ violence (L) wasted resources (L) corruption (L) blame (L) media influence (L) conflict/ aggression (L) drugs/ alcohol (L) apathy (L)

National Current Culture by Gender

48

Community Current View by Gender

quality of life buy local family helpfulness community services apathy (L) friendship drugs/ alcohol (L) uncertainty about the future (L) crime/ violence (L)

24%

family quality of life helpfulness friendship buy local community services sense of community safety educational opportunities caring for the elderly

20%

49

Big Messages

All of societies ills cannot be cured by the

government alone: Pres Obama

Problems can’t be solved at the same

level of consciousness you created them :

Einstein

Organisations do not transform, people do

TTT = Transformation Takes Time

This is not a project to be rolled out, this is a

challenging journey to be lived.

The purpose of our lives is to be happy

Dalai Lama

Happiness is the extent to which you live in love, as opposed to living in fear. Phil

Clothier

What´s going on in Sweden?

London 24th January

www.sverigestudien.se

National level - NVA

Why?

STRUCTURE CULTURE

Perspecitives: Civil servants, Citizens and Politicans

Civil servants

Politicians

Citizens

Municipality/Community

Storuman Härnösand Leksand Östhammar Mellerud Göteborg Värnamo Halmstad Sölvesborg

We wanted to know…..

1. PERSONAL VALUES – Select ten key value words that best describe who you are!

2. CURRENT CULTURE – Select ten key value words that best describe how you feel about the municipality/district today!

3. DESIRED CULTURE – Select ten key value words that you want to be reflective of your municipality/district in future!

Foodstore

www.kulturundersokning.se

Online survey

Do You want to design your future?

Our personal values are almost the same…

Responsibility, Honesty, Family Positive attitude, Humour/fun

Community involvment

The picture is the same when we talk about the current culture

Cost reduction (L) Uncertainty about the future(L) Short-term focus(L) Bureaucracy (L) Centralised government(L) Unemployment (L)

Enviromental awareness

Survival, Self-esteem

To make a difference

in the community

And we know what we want in the future

- Concern for the future generations

- Sustainability - Environmental awareness

But who will make it possible?

Values

Current culture

Desired culture

Citiziens influence 40 15

Customer collabration 74 29

Customer dialogue 47 36

Employees

- ”We do not have a culture where providing good service and having satisfied customers are our goals. ”

- ”It's easier when the municipality makes the decisions without customers engagement.”

- ”This is the way we always been doing things – why change now?”

- My own work and the organization is more important than the customers.”

Users, customers and citizens - Are they forgotten?

What´s going on right now?

- Educate process manager - Dialogues - Tools - What do we want to achieve?

MY TEAM COMPREHENSIVE VIEW Le

ader

ship

Many challenges ahead..... (but the commitment to start a change is high)

Training for senior politicians and officials

Thank you for listening!

Contact Information: christine.feuk@skl.se

• “We must never again have a culture that encourages money-making that is not ethical or inconsistent with our values”

• Performance assessment will now be based not just on what we deliver but how we deliver it

• “live the new values or find jobs elsewhere”

It’s time to get serious!

Antony Jenkins, CEO, Barclays 18th Jan 2013

Vision To build a values-driven UK society where all people are consciously aware of and live their values. 2020 goal To have national entropy <20% Values Compassion, empowerment, making a difference.

Aims • To educate individuals about values and

support them in living a life aligned with their own values

• To enable leaders to build successful and sustainable values-based organisations

• To build values-based communities • To influence government to use values in

their leadership and their policy

Inspiring you to live your values

*from ‘Speed of Trust’ Stephen R.Covey

*

Inspiring you to live your values

• Be aware of your values • Use them to guide your

decision-making • Use them to communicate

your decisions

The benefits…

• Be the person you want - happiness, authenticity, inner strength

• Live the life you want • Create healthier relationships and

organisations

Resources to help

You Your family

Your workplace Your community

More resources at www.valuescentre.com/ukvalues

UKVA • Get involved in UKVA

o At the heart/ Active member/ Informed not involved

• Follow us o www.facebook.com/ukvaluesalliance/ @ValuesUK

UK Values Alliance Key Contacts

Martin Palethorpe martinp@thepragmagroup.com

Maureen Watson maureen@thecoregroup.co.uk

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