A Taste of Digital: Social Media Has Grown Up by Simon Jenkins

GASTRONOMY BLOGGER EVENTSOCIAL MEDIA HAS GROWN UP

MAY 2015

@TugAgency@SimonJenkins09#TugTalks

How to find your audience The role of data

Paid Media

Mobile & Social

AMA – ask me anything!

TODAY’S INGREDIENTS

THE COMMON APPROACH CREATE | PUBLISH | SIT BACK

The common process for bloggers is to create content, publish it and sit-back and wait for fame…

Audiences tend to grow organically, but you can find your audience. Over the past 2 or 3 years, Social platforms have become a lot more advanced:

Use keywords to find your audience across multiple platforms; users discussing similar subjects / themes.

Engage with the audience; genuine conversation rather than ‘sales chat’. People don’t like intrusion or being sold at.

Measure the effect of it. Compare the analytics (Social referrals) from previous blog posts against your proactive approach.

THE ROLE OF DATA EVERYONE’S BEST FRIEND…

Social has grown up recently. Like our older cousins SEO and Paid Media, there is now a host of data that can improve the performance of a campaign:

“Food Blog” has been used 40,309 times in the last 30 days

The UK contributed 37.3% of these mentions

So, your blog is one of 15,031

Using data, we can begin to see what people are talking about, where they’re doing it and when they’re doing it.

It allows you to piggyback popular themes of topics and see when the conversation is at its peak.

PAID MEDIALET’S DISPELL A COMMON MYTH…

You can still reach people without Paid Media. Paid Social allows you to reach amplified audiences, as well as learn a lot about the behaviours, traits and characteristics of your audience.

You don’t need big budgets to run a Paid campaign. Small bursts can often give us more insight into a campaign.

Constantly evaluating the data allows us to gains a greater insight into what works with our audience versus that which doesn’t.

MOBILE & SOCIAL A STEP ABOVE THE REST…

Social has grown up… Like Paid and SEO, Social has moved into the world of Mobile.

Image optimisation: Ensure images are sized correctly for each channel.

Video optimisation: Upload videos directly to channels to ensure auto-play

Copy: Ensuring copy is kept to sensible amount; i.e. doesn’t bring up the ‘see more’ button.

Biographies: Are your biographies concise? Do they give an instant snapshot of what you do?

Calls to action: Facebook CTAs and Twitter Cards

TRY NEW THINGS

BE BRAVE…

TWITTER ANALYTICS TWITTER CARDS CTAs

15th – 19th JUNE

TUG_LIFE EXPO

ASK ME ANYTHING SERIOUSLY… ANYTHING

Do I need specific tools for Social Media?

How much should I be spending on Paid Media?

How often should I be posting?

What does ‘good’ look like?

Simon, what’s the best way to make Pesto?

Should I be on every Social platform?

Simon Jenkins Social Media Director

@SimonJenkins09

www.TugAgency.com

Facebook.com/TugAgency

Twitter.com/TugAgencyLinkedIn.com/

TugAgency

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