CMBC14_Adobe, Chad Warren
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- 1. @CHADWARREN
- 2. WELCOME TOADOBE.
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- 7. DO YOU KNOW WHAT YOUR MARKETING IS DOING?WE CAN HELP.7
- 8. NOBODY WANTS TO BE FRIENDS WITH A BUSINESS:Creating real
brand love through content marketingChad Warren
- 9. NOBODY WANTS TO BE FRIENDS WITH YOURBUSINESS.9
- 10. What do our customers value?10
- 11. People dont want to buy a quarter-inch drill.They want a
quarter-inch hole.THEODORE LEVITT, HARVARD BUSINESS SCHOOL11
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- 14. You have to give people something they actually value
inorder for them to pay any attention to you.14
- 15. Social networks are primarily a means by which ideas
andstories and shared and talked about.The delivery mechanism for
content.15
- 16. DO YOU KNOW WHAT YOUR MARKETING IS DOING?WE CAN
HELP.16
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- 20. 1,200PIECES OF THOUGHTLEADERSHIP20
- 21. GOAL: Efficiently create world-class, high-value
thoughtleadership at scale.21
- 22. Meet Tim, Director of ProductMarketing for Adobe
MediaOptimizer.22
- 23. Adobe Expert23ResearchersWritersSocial Media
EditorsExperts
- 24. PLANNING PRODUCTION DISTRIBUTIONContent marketing Content
marketing Social media24
- 25. PLANNING PRODUCTION DISTRIBUTION25Find out whatcustomers
want
- 26. PLANNING PRODUCTION DISTRIBUTION26Find out whatcustomers
wantCreate and publish
- 27. PLANNING PRODUCTION DISTRIBUTION27Find out whatcustomers
wantCreate and publish Reach as many of theright people
aspossible
- 28. The average subject matter expert> Increased
productivity from 2 to 20 articles per year.> The number of
times those articles were read increased by74%.> The average
number of times a article was shared via socialmedia increased
2x.28
- 29. 292.2xThe number of times morelikely an individual is
toconvert after being touchedby program content1-in-4of all
Marketing Cloud leadsare touched by programcontent (i.e. read an
article)
- 30. Takeaways1. Figure out what your customers value2. Align
that with what you can provide3. Identify your subject matter
experts4. Start sharing: Start a blog, a tumblr, a YouTubechannel5.
Rinse and repeat.30