Eu course 221 content marketing by ed mayuga - fall 2014

EU 221: Marketing Your Knowledge -Content Marketing Through Social

Media by Ed Mayuga

Social Media has evolved significantly over the past several years

Social media is not having an impact on clients and potential customers

You need to be marketing online, but you are unclear where to start

You’d like a clear understanding of the power and value of Content Marketing

See the 3 Components of Successful Content Marketing

Content Marketing Strategy

The W’s – Who, What, Where,

When, and Why

Who? Buyer Personas

You can market with a Seller’s Persona

How? 2014 Small Business

Marketing Planning Kit

What is your S.M.A.R.T. Marketing Goal for 4Q2014?

Search Engine Optimization

The Long Tail – Chris Anderson and Niche Marketing

What Can You Be the Expert On?

Creating Data to Link To

Authoring for the Subject Matter

Expert

The Curata Content Marketing

Pyramid

Content Curation is the Easiest

Writing a Book is the Most-Difficult

The Hub & Spoke

Blogging

Short-Form vs. Long Form

WordPress vs. Other Platforms

Publishing on LinkedIn

Storytelling

How do you keep the story going?

Content Curation is the Easiest

SlideBatch

A New Way of Communicating

The “A-Batch-Ment” for Email Marketing

Other Content Curation

Platforms: Listly, Curata, & Feedly

RSS Feeds

Algorithm vs. Human Curation

Social Media Sharing

Social Media Platforms

What We Covered Today…

Contact Ed Mayuga, AMM Communications, (314) 485-9810 or ed@ammcommunications.com