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HOW TO GO
VIRAL?
Proven ways to get people talking
Based on a publication of Gregory Ciotti
HOW TO GO
VIRAL?
Proven ways to get people talking
Based on a publication of Gregory Ciotti
HALFWAY, OREGON
VS
HALF.COM
Based on “Buzz marketing” by Mark Hughes via http://www.sparringmind.com/viral-content/
BUTTONS TO BE PUSHED
• Taboo
BUTTONS TO BE PUSHED
• Taboo
• Unusual
BUTTONS TO BE PUSHED
• Taboo
• Unusual
• Outrageous
BUTTONS TO BE PUSHED
• Taboo
• Unusual
• Outrageous
• Hilarious
BUTTONS TO BE PUSHED
• Taboo
• Unusual
• Outrageous
• Hilarious
• Remarkable
BUTTONS TO BE PUSHED
• Taboo
• Unusual
• Outrageous
• Hilarious
• Remarkable
• Secrets
BUTTONS TO BE PUSHED
• Definition: Labeled by a society as improper, unacceptable, prohibited, or profane.
TABOO
Taboo Unusual Outrageous
Hilarious Remarkable Secret
• Definition: Not usual, common, or ordinary; uncommon in amount or degree; exceptional.
UNUSUAL
Taboo Unusual Outrageous
Hilarious Remarkable Secret
• Definition: Passing reasonable bounds, shocking, unconventional, extravagant.
OUTRAGEOUS
Taboo Unusual Outrageous
Hilarious Remarkable Secret
• Definition: Arousing great merriment; funny.
HILARIOUS
Taboo Unusual Outrageous
Hilarious Remarkable Secret
• Definition: Notable, extraordinary, worthy of notice or attention.
REMARKABLE
Taboo Unusual Outrageous
Hilarious Remarkable Secret
• Definition: Kept from the knowledge of any but the initiated or privileged.
SECRET
Taboo Unusual Outrageous
Hilarious Remarkable Secret
BUT WAIT! THERE’S MORE!
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“Viral” style features
BUT WAIT! THERE’S MORE!
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“Viral” style features
• Emotional response
BUT WAIT! THERE’S MORE!
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“Viral” style features
• Emotional response
• Positive content
BUT WAIT! THERE’S MORE!
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“Viral” style features
• Emotional response
• Positive content
• Articles viewed as “useful in practice”
BUT WAIT! THERE’S MORE!
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“Viral” style features
• Emotional response
• Positive content
• Articles viewed as “useful in practice”
BUT WAIT! THERE’S MORE!
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“VIRAL”-INCITING TYPES OF EMOTIONS
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
•Awe
“VIRAL”-INCITING TYPES OF EMOTIONS
“Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA”
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
•Awe
•Anger
“VIRAL”-INCITING TYPES OF EMOTIONS
“Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA”
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million”
•Awe
•Anger
•Surprise
“VIRAL”-INCITING TYPES OF EMOTIONS
“Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA”
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million”
“Passion for Food Adjusts to a Fit Passion for Running” “Pecking, but No Order, on Streets of East Harlem”
•Awe
•Anger
•Surprise
•Anxiety
“VIRAL”-INCITING TYPES OF EMOTIONS
“Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA”
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million”
“Passion for Food Adjusts to a Fit Passion for Running” “Pecking, but No Order, on Streets of East Harlem”
“For Stocks, Worse Single-Day Drop in Two Decades” “Home Prices Seem Far from Bottom”
•Awe
•Anger
•Surprise
•Anxiety
•Joy
“VIRAL”-INCITING TYPES OF EMOTIONS
“Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA”
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million”
“Passion for Food Adjusts to a Fit Passion for Running” “Pecking, but No Order, on Streets of East Harlem”
“For Stocks, Worse Single-Day Drop in Two Decades” “Home Prices Seem Far from Bottom”
“Wide-Eyed New Arrivals Falling in Love with the City” “Tony Award for Philanthropy”
•Awe
•Anger
•Surprise
•Anxiety
•Joy
“VIRAL”-INCITING TYPES OF EMOTIONS
“Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA”
Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman
“What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million”
“Passion for Food Adjusts to a Fit Passion for Running” “Pecking, but No Order, on Streets of East Harlem”
“For Stocks, Worse Single-Day Drop in Two Decades” “Home Prices Seem Far from Bottom”
“Wide-Eyed New Arrivals Falling in Love with the City” “Tony Award for Philanthropy”
EXAMPLE: JC PENNEY KETTLE
EXAMPLE: JC PENNEY KETTLE
EXAMPLE: JC PENNEY KETTLE
NOW IT’S
YOUR TURN!
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