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IFADEgg Noodles
1Company Overview
Ifad Egg Noodles
2003
Ifad Multi Products Limited
Ifad Group
1985
Age 13-60 YearsConsume 1-2 Pack
Daily
Urban ResidenceB2C Customer
2Target Audience
3Product & USP
Minerals(gm) 0.12 Calcium(mg) 26.00
Energy(kcal) 696.00 Iron(mg) 5.00
Fiber(gm) 0.6 Carotene(mcg) 50.00
Protein(gm) 22 Vitamin B-1(mg) 0.28
Carbohydrate(gm) 147.8 Vitamin B-2(mg 0.14
Fat(gm) 0.18
IFAD Egg Noodles Product Facts
4Product & USP
Served any time a day
Less Ingredients Required
Healthy & Hygienic
Delicious to taste.
5Advertisement Theme
Informational Appeal
Problem Solving Product Demonstration Comparison Ad Testimonial from Common Man
Can Cook Easily
Less Ingredients
How To Cook
Required Time Free Sauce
Unique Strategy Using Common Model
Acceptable by All
6Theoretical Framework
Product’s attribute
Consumer benefits
Leverage points
Personal value
The executional framework:
Means End Chain
Hygienic, Nutritious, Healthy & Quality Food Item
Take Anywhere Anytime, Easy To Cook
Free Tomato Mini Sauce Pack
Feels Good By Serving Good Food To Others
TV Channel Ad, Bill board Rent, Poster Printing
7Advisement Appeal
Scarcity AppealRational Appeal
Presenting True Facts
Related With Daily Life
Campaign is Only For Eid
Stocks Are Limited
8The Message
“বনু্ধ এবং ঈদ দুইটাই সামলান”
9Sales Promotion
Free Tomato Sauce With,
IFAD EGG Noodles
10Media Planning and Buying
Flighting Schedule
Continuous Schedule
Poster Ad
Bill Board Ad
11Budget Plan
Objective and Task Method
Objectives and Tasks
Generating sales of 20% Than Eid Ul Fitr
Building IFAD Egg Noodles as prominent brand specially in
Urban Area
Raising The Awareness among 5,00,000 People at least.
The IMC Tool Budget Percentage of Allocation
TVC BDT 500,000 62.50 %
Poster BDT 100,000 12.50 %
Bill Board BDT 200,000 25.00 %
12Budget Plan
Total Budget Plan (A Budget of 800,000 BDT)
Scheduling
Types
Time/Slot Program Number of
Ads (N)
Price
(P)
Total Cost
(NxP)
Percentage of
Allocation
Continuous 2pm-5pm Eid Special
Drama
20 10,000 200,000 40.00%
Flighting 8pm,10pm
& 12am
News Hour 15 20,000 300,00 60.00%
Total ∑500,000/= =100%
13Budget Plan
Budget Allocation for TVC Advertisement
TVC55%
Poster9%
Bill Board36%
Total Number of Consumer Reach
TVC Poster Bill Board
Total Expected Return (Number of Consumers): 500,000(100%)
11Budget Plan
THANK YOUQuestions?
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