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LavaCon 2014 Presentation
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@Speaker #LavaCon
Changing the Conversation:
Gaining Buy-in for Sharing Content
Across Functional Areas
Joan Lasselle and Amber Swope
@Speaker #LavaCon
About the Speaker
• Joan Lasselle is the President of Lasselle-Ramsay, Inc.
• Amber Swope is a DITA Specialist at DITA Strategies,
Inc.
Changing the Conversation:
Gaining Buy-in for Sharing Content Across
Functional Areas
Joan Lasselle and Amber Swope October 15, 2014
Who we are
Lasselle-Ramsay helps companies develop and deliver critical business information that ensures success
DITA Strategies helps teams design and deploy DITA to meet current delivery needs and future- enable content
Challenge: today’s users…
Have diverse goals
Want content in
different contexts
Want content in their
native language
Want to have
confidence in the
content
Want to find it quickly
Change the conversation
Start with the
unique value of
each
organization
Leverage strengths
More than technology
Information strategy and architecture
Structured content
Metadata
XML/DITA
Translation
Information design
Know what works
Identify what is not working
Define user requirements
Align information with business goals
Structured content
Modular not
linear
Standardized
Stand-alone
topics
Topic types
Multiple outputs
Metadata
Structural and
descriptive
Improves the
user experience
Faster searches
Needs structure
Sharing common source
XML for flexibility
Localization
Multi-channel
publishing
Context-specific
delivery
What is DITA?
Darwin Information Typing Architecture
Modular structure
Open-source standard
Global popularity
DITA Maturity Model
Information design for all content creators
Analyze your content
structure
Verify content
applicability with
users
Verify content
delivery success
Design content to
support business
goals
Template Documentation 10/20/2014
Structured content
Task topic
Structured
steps
Semantically
identified items
Metadata
Taxonomy
Conditions
Data
Metadata: audience source
Metadata: audience output
DITA as common source
Map references
Topic references
Content
references
Key references
Conditions
Reused content
Translation sample source
Same structure
Same elements
Localized
content
Summary
Focus on your
expertise
Leverage a
single source of
content
Meet user
needs
Questions
Joan Lasselle Lasselle-Ramsay joan.lasselle@LR.com
Amber Swope DITA Strategies amber@ditastrategies.com
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