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Can you Uberize Your Business?
#MSPS15@dadovanpeteghem
@dadovanpeteghem
Duval Union Consultingfounding partner
@dadovanpeteghem #MSPS15
Digital Transformation A model to master digital disruption.
@dadovanpeteghem
digitaltransformationbook.com
#MSPS15
@dadovanpeteghem #MSPS15
@dadovanpeteghem #MSPS15
Mobile
THE SPEED OF CHANGE
Social
DigitalAnalog
Internet
@dadovanpeteghem #MSPS15
@dadovanpeteghem #MSPS15
@dadovanpeteghem #MSPS15
@dadovanpeteghem #MSPS15
@dadovanpeteghem #MSPS15
@dadovanpeteghem #MSPS15
Think about if you want to rent a house or go on an expensive trip? With virtual reality, the seller could
put you there so you could virtually walk through that house or hotel, more as if you were actually there."
@dadovanpeteghem #MSPS15
@dadovanpeteghem #MSPS15
@dadovanpeteghem #MSPS15
@dadovanpeteghem
WE ARE IN DIGITAL KINDERGARTEN :-)#MSPS15
@dadovanpeteghem #MSPS15
"All this technology is making us antisocial"
@dadovanpeteghem #MSPS15
Let's not be romantic about the past.
@dadovanpeteghem
Digital is becoming
Business Critical$#MSPS15
NO ONE IS SAFE
#MSPS15
NO ONE IS SAFE#MSPS15
;
NO ONE IS SAFE#MSPS15
NO ONE IS SAFE#MSPS15
@dadovanpeteghem #MSPS15
1995+ Music Photography Video Rental …
2010+ Print Media TV Travel HR …
2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance …
2020 All Safe havens will be subject to digital disruption …
WAVES OF DISRUPTION
@dadovanpeteghem #MSPS15
@dadovanpeteghem #MSPS15
@dadovanpeteghem
BEHAVIOR IS SHIFTING FAST#MSPS15
@dadovanpeteghem #MSPS15
I skipped 50 slides about
@dadovanpeteghem
Uber, Airbnb, Tesla, …
#MSPS15
@dadovanpeteghem #MSPS15
@dadovanpeteghem
We are focussing too much on
'the disruptors'
#MSPS15
VENTURE CAPITAL
@dadovanpeteghem
GLOBAL SCALE
Disruptors play a totally different game….
DIGITAL BY DEFAULT
#MSPS15
@dadovanpeteghem
Years from founding to $1B valuation98
86
24
8
6
3
1
PRADA
HARLEY DAVIDSON
NIKE
PAYPAL
EVERNOTE
INSTACART
#MSPS15
@dadovanpeteghem
but watching Messi everydaywon't make you a great player…
You can be inspired…
#MSPS15
@dadovanpeteghem
Hitting the
ball will
#MSPS15
We need to
@dadovanpeteghem
start doing things."But we already have a plan!"
#MSPS15
@dadovanpeteghem
"EVERYONE HAS A PLAN TILL THEY GET PUNCHED IN THE FACE"
#MSPS15
We need to
@dadovanpeteghem
do more.
#MSPS15
@dadovanpeteghem
FROM ... ... TO
The Business
Digital (at the
sidelines)
Digital in the core
2015 2020
#MSPS15
@dadovanpeteghem
Why should you transform?
#MSPS15
@dadovanpeteghem
70
1960 2025
Over the last 50 years, the average lifespan of
companies shrunk from 60 to 18 years.
S&P 500 - Standard&Poor’s
15
1. TO SURVIVE
#MSPS15
@dadovanpeteghem
2. TO BECOME EFFICIENT
#MSPS15
@dadovanpeteghem
3. TO ATTRACT TALENT
#MSPS15
The biggest challenge is not recruiting GenY
@dadovanpeteghem #MSPS15
We are underestimating the urgency to recruit high end digital
talents, no matter their age.
@dadovanpeteghem
This should be your #1 HR priority for 2016
#MSPS15
@dadovanpeteghem
Start measuring digital expertise in every new job interview you organize.
Whatever the vacancy is about.#MSPS15
@dadovanpeteghem
What needs to be transformed?
#MSPS15
INFRASTRUCTURE
The 7 layers of Digital Transformation
Know where to start…
@dadovanpeteghem
CUSTOMEREXPERIENCE
LEADERSHIP & CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS MODEL
CULTURE
#MSPS15
@dadovanpeteghem
1. Forget ideasStart solving problems
CUSTOMEREXPERIENCE
#MSPS15
SO HOW ABOUT
VIRTUAL REALITY?
@dadovanpeteghem
Stop looking at technologyWHAT CAN
WE DO WITH
BEACONS?
SHOULDN’T WE
INVEST IN DRONES?
DON’T WE NEED A MOBILE
APP?
#MSPS15
@dadovanpeteghem
Stop looking for ideas
#MSPS15
@dadovanpeteghem
If your idea failed, it’s because it didn’t solve an important problem for a large enough audience
#MSPS15
@dadovanpeteghem
Start solving problems
#MSPS15
@dadovanpeteghem
Problem Transformation CanvasPROBLEM
EMOTIONS
SOLUTION
FUNCTIONS
PRODUCT OR SERVICE
CHANGE CURRENCY (benefits)
TECHNOLOGY
What problem are we solving and for who?
What are the basic emotions that problem and solution are addressing?
What is the overall solution that would fix this problem?
What are the different functions a customer would expect this
solution to have?
What could eventually be the product or service that we are
selling?
What technology is most suited and relevant to build this?
What are the benefits and are they strong enough to have people change their
preference?
#MSPS15
@dadovanpeteghem
digitalFirst
digitalOnly>
#MSPS15
@dadovanpeteghem
2. Involve everyoneIntrapreneurship
CULTURE
#MSPS15
@dadovanpeteghem
FROM
day-to-day zombification
TO
creating momentum
#MSPS15
@dadovanpeteghem
Intrapreuners
Everybody can have your “one million dollar”
solution
#MSPS15
@dadovanpeteghem
Imagine that Sony didn’t let Ken Kutaragi
work on its idea…
#MSPS15
@dadovanpeteghem #MSPS15
@dadovanpeteghem
Or that Google didn’t let Paul Buchheit
work on its idea…
#MSPS15
@dadovanpeteghem #DF2015
@dadovanpeteghem
In 1975, this Kodak employee invented the digital camera. His bosses made him hide it.
#MSPS15
@dadovanpeteghem
You need a culture that stimulates & rewards
employees to think like intrapreneurs.
#MSPS15
@dadovanpeteghem
Disproportionate autonomy
is what people need to succeed
#MSPS15
@dadovanpeteghem
3. Disrupt your business modelbefore somebody else does
BUSINESS MODEL
#MSPS15
@dadovanpeteghem
If we don’t create the thing that kills Facebook, someone else will.
“Embracing change” isn’t enough.
It has to be so hardwired into who we are that even talking about it seems redundant.
The internet is not a friendly place.
Things that don’t stay relevant don’t even get the luxury of leaving ruins.
They disappear.
Facebook Little Red BookFacebook Little Red Book
#MSPS15
@dadovanpeteghem
10 HYPER
DISRUPTIVE BUSINESS MODELS
Subscription Model
Freemium Model
Free Model
Market Place
Access over Ownership
Hyper MarketExperience
The Pyramid
On Demand
The Ecosystem
HELLOFRESH DROPBOX
ALIBABA
ZIPCAR
ZALANDOTESLA
AMAZON
UBER
APPLE
#MSPS15
@dadovanpeteghem
Subscription model
HelloFresh Pampers?#MSPS15
@dadovanpeteghem
Market Place
Alibaba Local food?#MSPS15
@dadovanpeteghem
On Demand
Uber Laundry?#MSPS15
@dadovanpeteghem #MSPS15
@dadovanpeteghem #MSPS15
@dadovanpeteghem
4. Digital in the coreof your organization
ORGANIZATION
#MSPS15
@dadovanpeteghem
From Digital on the side
#MSPS15
@dadovanpeteghem
To Digital in the core
#MSPS15
@dadovanpeteghem
Mar
keti
ng
& C
om
m
Cu
sto
me
r ca
re
Sal
es
HR IT
Dig
ital
Mar
keti
ng
Digital Transformation
Mar
keti
ng
& C
om
m
Cu
sto
me
r ca
re
Sal
es
HR IT
#MSPS15
@dadovanpeteghem #MSPS15
YOU WILL NEED TO BECOME FRIENDS WITH IT :)
@dadovanpeteghem
Go for garage innovationTRANSFORMATION ACCELERATIONDISRUPTION
#MSPS15
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
#MSPS15
@dadovanpeteghem
GOOGLE CAPITAL
GOOGLE VENTURES
GOOGLE X
#MSPS15
@dadovanpeteghem #MSPS15
- Build stronger connections with tech players from Silicon Valley - Detect trends and identify potential partnerships with start-ups
- Foster digital culture and innovation within AXA Group - Initiate pilots with the most promising start-ups
"A GARAGE MINDSET IN A CORPORATE BODY"
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
#MSPS15
@dadovanpeteghem #MSPS15
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
#MSPS15
@dadovanpeteghem
Ahold buys Bol.com for 350 million
euro: ‘logical acquisition’
#MSPS15
@dadovanpeteghem
5. Ship it!Seriously, ship it!
PROCESSES
#MSPS15
@dadovanpeteghem
We plan for 2020 while we could
be in trouble by 2017
#MSPS15
@dadovanpeteghem
WHO ARE WE
TODAY?
WHO DO WE WANT
TO BE BY 2020?
90 DAYS SPRINTS
HORIZON VISION
TOMORROW STRATEGY
#MSPS15
@dadovanpeteghem
THE QUICK SHALL
INHERIT THE
EARTH
Fast is better than slow.
While slow is adding unnecessary embellishments, fast is out in the world.And that means fast can learn from experience while slow can only theorize.
Those who ship quickly can improve quickly.
So fast doesn’t just win the race. It gets a head start for the next one.
Facebook Little Red Book
#MSPS15
@dadovanpeteghem
Facebook Little Red Book
#MSPS15
“Companies are no longer competing
against each other. They are
competing against SPEED”
Salesforce.com CEO Marc Benioff:
@dadovanpeteghem
FROM
maximum validated product
TO
minimum viable
productcorporates disruptors
#MSPS15
@dadovanpeteghem
“If you are not embarrassed by the first version of your product, you’ve launched too late.”
Reid Hoffman Co-founder LinkedIn / VC
#MSPS15
@dadovanpeteghem
REALIZE QUICK WINS IN THE FIRST 90 DAYS
#MSPS15
GO PAPERLESS :-)
@dadovanpeteghem
Start Social
Selling!we are using
only 10% of the potential of
social media.
#MSPS15
@dadovanpeteghem
Marketing Automation
#MSPS15
@dadovanpeteghem
6. Digital LeadershipBring digital IQ in the board
LEADERSHIP & CAPABILITIES
#MSPS15
@dadovanpeteghem
“If you can't understand the new world of digital, fire yourself. Build an executive team that is digital-first. Make sure there is a techie on the board of directors.
If the board has a low digital IQ, the company will have a low digital IQ”
George Colony CEO Forrester Research
#MSPS15
@dadovanpeteghem
Members of Disney’s Board
Jack Dorsey (CEO, Twitter)
Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Starbucks)
Former members: Steve Jobs (CEO, Apple)
Judy Estrin (former CTO, Cisco)
#MSPS15
@dadovanpeteghem
Smart London Board
#MSPS15
External specialists
@dadovanpeteghem
+ Internal Leader "The Chief Digital Officer"
#MSPS15
@dadovanpeteghem
Atif Rafiq, former Amazon and Yahoo
executive. Now CDO of McDonald’s since 2013.
“Our objective is to be ready to move at the pace consumers are.”
#MSPS15
@dadovanpeteghem
McDonald’s has a Digital Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, AOL and various
other tech companies.
The team is set to grow to 200+
employees within the next year.
#MSPS15
@dadovanpeteghem
Rachel Haot became the CDO of New York City in 2011, but
after surpassing every target, she became CDO of
New York State and won the CDO of the Year 2014 Award.
“Our digital goals are using innovation to
better serve constituents and using technology to
drive the economy.”
#MSPS15
@dadovanpeteghem
INSIDE OBAMA’S STEALTH STARTUP President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government
#MSPS15
@dadovanpeteghem
TODD PARK HAS JUST 18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS -
TO RECRUIT A TECH CORPS OF 500.
“WHAT WE REALIZEDWAS, THIS COULD BE A
RECIPE FORSOMETHING LARGER,”
THE PRESIDENTEXPLAINS. IF THE TECH
TEAM SUCCEEDS, ITCOULD TRANSFORM
AMERICANS’ATTITUDES ABOUT
GOVERNMENT.
#MSPS15
@dadovanpeteghem
7. Introduce agile platformsReplace the lagging systems.
INFRASTRUCTURE
#MSPS15
@dadovanpeteghem
FROM
lagging fixed
outdated expensive
super-large
TO
agile cloud-based user friendly inexpensive
custom
#MSPS15
@dadovanpeteghem
https://charlieapp.com/
#MSPS15
@dadovanpeteghem
https://slack.com/
#MSPS15
@dadovanpeteghem
http://www.showpad.com/
#MSPS15
@dadovanpeteghem
http://www.socialseeder.com/
#MSPS15
INFRASTRUCTURE
The 7 layers of Digital Transformation
Know where to start…
@dadovanpeteghem
CUSTOMEREXPERIENCE
LEADERSHIP & CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS MODEL
CULTURE
#MSPS15
Indicate where you are hurt most.
@dadovanpeteghem
Tackle that one first.
To know where to start…
#MSPS15
@dadovanpeteghem
Start your transformation The time is now.
1. Forget ideas, start solving problems 2. Involve everyone 3. Disrupt your own business model 4. Bring digital in the core of your organisation 5. Ship it: a horizon vision and a tomorrow strategy 6. Install digital leadership 7. Introduce agile platforms
#MSPS15
@dadovanpeteghem
This is the biggest shift since the industrial revolution.
#MSPS15
@dadovanpeteghem
GO ALL-IN#MSPS15
dado.vanpeteghem @duvalunion.com
Duval Union Consulting
founding partner
@dadovanpeteghem #MSPS15
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