View
272
Download
0
Category
Preview:
Citation preview
DHLB SOCIALIST MOVEMENT
Generational Computing How people approach systems
3
Likes every. Single. Post. On. Facebook. Hates Pinterest
4
Simply Cannot Explain How To Organize Apps. Again.
5
Simply Cannot Explain How To Organize Apps. Again.
Subscribes to Music Hulu Makeup Clothing
Messaging on KiK While Watching Video And Doing Homework And Sending Snaps About the KiKs
Why do these people use technology so differently?
Erik Erikson!
9 9
Between 12 and 18, We
Build and Rebuild Identity In Our Peer Groups
Understand Our Adult Place in Society
Cement Vocal Accent
Frame Our Mental Model of Systems
Boomers: Hierarchical and Linear
Products Evolve Within Their Own Technological Footprint
Icebox Refrigerator
Drying Rack
Washing And Drying
Typewriter Typewriter +
Note Note
This Makes Digital Systems Impossibly Complex Series Of Linear Machines
19 19
Maintaining Discreet Mental Frameworks
Phone Friends Work
20 20
Even Though It’s Barely A Phone
21 21
Profile Pictures of Pictures
22
Boomers: Dusty Old Thing 6.7x Affinity
23
Boomers: 12 Tomatoes 5.3x Affinity
24
Boomers: WomanFreebies.com 4.2x Affinity
25
Boomers: Little Things – Amazing Stories 5.6x Affinity
GenX: Optimizing and Translating
28 28
What Boomers and GenXers Buy is Similar
Generation X Boomers Food and drink Clothing
Clothing Food and drink
Subscription services Subscription services
Pet Products Pet products
Sports and outdoors Sports and outdoors
Health and beauty Household products
Household products Health and beauty
Home and garden Home and garden
Business purchases Business purchases
Kids products Kids products
Sources: Datalogix, Epsilon, Acxiom
Source: Datalogix, Epsilon and Acxiom
29 29
30 30
31 31
GenX: Pairs and Posing for the Viewer
32 32
GenX: Giftcards.com 3.6x Affinity
33 33
GenX: Thank You Mom By P&G 3.3x Afinity
34 34
GenX: Crockin’ Girls 3.1x Affinity
35 35
Millennials: Workarounds and Dynamic Systems
38 38
Access > Food
Generation X Millennials Food and drink Subscription services
Clothing Clothing
Subscription services Food and drink
Pet Products Kids products
Sports and outdoors Sports and outdoors
Health and beauty Health and beauty
Household products Pet Products
Home and garden Household Products
Business purchases Business purchases
Kids products Home and garden
Sources: Datalogix, Epsilon, Acxiom
Source: Datalogix, Epsilon and Acxiom
37% Un- And Underemployment
Networks to Solve Dynamic Problems Through Perspective
GenZ: Systematic Invisibility Perspective Junkies
Fandoms Group identity in a post-sports, post-hetero-normative culture
Ships
Graphics > Words
49 49
Humanity, Control, Expression • glitch
• 90s
• Miniature
• dorm
• cinematography
• emoji
• Steal His Look/Steal Her Look
Boomers Linear Systems
GenX Adapt Within Systems
Millennials Create Dynamic Systems
GenZ Perspectives
Thank you!
@mleis @Digitas_Health
Recommended