View
33
Download
0
Category
Tags:
Preview:
Citation preview
What to Expect
1. Prepared Materials
2. First Impression
3. Sales Pitch
4. Expected Questions
5. Closing
Designer
○ Requirements → Features
○ Sketches
○ Design Justification / Research
○ Trade-offs / Limitations ?
○ Advanced: Digital drawings
Marketing
○ User stories / Use cases
○ Poster Material (Photos)
○ Features List (for consumer)
○ Hand-out material (Summaries)
○ Advanced: Video, How-to
Communication
○ Appearance
○ Eye Contact
○ Body Contact
○ Gestures
○ Posture
○ Facial Expressions
○ Movement
Write Your Prod Pitch!
○ Why is it needed?
○ What is it?
○ Who will buy it?
○ Features
○ User story
○ Address Competitors
Investor’s Filter
○ Do I understand the need for it?
○ Do I understand it?
○ What’s unique?
○ Compared to competitors?
○ Is it profitable?
○ Is your team competent?
Sales pitch madlibs
○ Tired of … <common problem> / Have you ever wanted to … <generic happiness>
○ Don’t worry because … <product>
○ This will revolutionize <industry>
○ Imagine yourself … <scenario>
○ Think of a time when you … <scenario>
○ With our beautiful design, it will make <action> easier than ever
Most Simple Pitches
“My team, <name of team>, is developing <a defined solution> to help <target audience> solve <a problem> with <secret sauce>”
- Or -
“We’re like the <popular competitor> for <different area> / but with <unique features>”
Art of Pitching
○ Enthusiasm
○ Personal Connection
○ Sell the Benefit (Why invest?)
○ Tell a Story and Ask Questions
○ Address the obvious questions
○ Teach something new
Instead of “I don’t know”
○ “We’ve considered this, but…”
○ “You make a good point. We can follow-up with this
and email you.”
○ “That’s a good question. I would love to get back to you
with that information.”
The Good
○ Simple explanation (but lacking context and hook)
○ Used lingo: ‘aerodynamic’ (but could have explained more detail)
○ Lesson learned to come up with more designs (but could have included others)
○ Clear and concise answers (but not conversational)
The Great
○ Enthusiastic first impression
○ Started with an engaging question
○ Used materials available showing work done by group
○ Use of stories and setting context
○ Allowed entire team to contribute
○ More in-depth lessons learned
Less This
○ Mumbling
○ Nervous Ticks
○ Up-Speak
○ Slang
○ Smart Phones
○ Filler Words
○ Go Off Topic
More this
○ Teamwork○ Everyone Practice!○ Pay attention
○ Represent your role
○ Tell stories/lessons learned
○ Communicate effectively
○ Prepare Extra Material
Presentation Tips & Tricks Summary
○ Do your homework
○ Expect common questions
○ Know your purpose and audience
○ Practice!
○ Dress to Impress
○ Make a good first impression
○ Face your audience
○ Tell stories
○ Speak Louder!
○ Slow Down / Pause
○ Remove distractions
Have Additional Material
Actual Homework
○ Prepare your materials for poster (more photos and keywords)
○ Prepare your materials for hand-outs (summaries)
○ Brainstorm common questions and answers specific to your product
○ Write your pitch
○ Test your prototype!
○ Practice with your team!
○ Get feedback from friends/family
Recommended