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Hunter Boyle shares "Why Your Content Strategy Isn't Epic Enough (And How To Fix It) at the BOLO 2013 Conference.
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Why Your Content Strategy Isn’t Epic Enough
(And How To Fix It)
Hunter Boyle@hunterboyle ~ @aweber
@hunterboyle | #BOLO2013
Ceci n’est pas une chat
REHASH@hunterboyle | #BOLO2013
or REBOOT
@hunterboyle | #BOLO2013
@hunterboyle | #BOLO2013
Look for what’s
MISSING@hunterboyle | #BOLO2013
Don’t stop at what’s WORKING
INFORM@hunterboyle | #BOLO2013
and INSPIRE
@hunterboyle | #BOLO2013
@hunterboyle | #BOLO2013
ASK the right audience;Start with WIIFM
@hunterboyle | #BOLO2013
Source: PivotCon (bit.ly/pivot-gap)
US@hunterboyle | #BOLO2013
plus THEM
@hunterboyle | #BOLO2013
@hunterboyle | #BOLO2013
Get them
INVOLVED@hunterboyle | #BOLO2013
Put their needsFIRST
STAY INSPIRED@hunterboyle / hunterb@aweber.com
bit.ly/hb-bolo2013
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