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#wconvention
Wildix Convention 2016
#wconvention
#wconvention
Agenda
Stefano Osler2015 Review
Emiliano Marketing
Dimitri OslerNew Products
Cristiano Wildix for the
#wconvention
Hardware
#wconvention
Software
#wconvention
Carrier
#wconvention
Wildix 2015
#wconvention
Revenues by Country - France
+69%
#wconvention
Revenues by Country - Germany
#wconvention
Wildix Italy Sales 2014 - 2015
2014 2015
#wconvention
Revenues by Country - Italy
+5%
#wconvention
Revenues by Country - Global
+19%
#wconvention
#wconvention
2016 - Cloud
Cloud
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Cloud
#wconvention
#wconvention
1. Find a local representative 2. Make a list of IT and system integrators 3. Meet them
Maarten Kronenburg
#wconvention
1. 2015 technical test 2. Small Sales testing 4Q 2015 3. Wider Sales testing 1Q 2016 4. Go live with full Sales 2Q 2016
#wconvention
1. HW 2. Virtual 3. Cloud
A new service model.
#wconvention
Pric
e €
0
5000
10000
15000
20000
Number of users1 51 101 151 201 251 301 351 401 451 501
A new service model.
#wconvention
1. PBX licence unlimited per user 2. Three levels of UC service per month
per user
A new service model.
#wconvention
2016 - Marketing Program ver. 2.0
Marketing for the Ecosystem
#wconvention
GSS Impianti
Marketing for the Ecosystem
#wconvention
China the world’s factory
Logistic
#wconvention
Rotterdam The main container port in Europe
Logistic
#wconvention
Local warehouse for small or urgent shipment
Logistic
#wconvention
Never play if you can’t explain the difference in less than 14 floors.
The elevator test - Geoffrey Moore
System Integrators and Commodities
#wconvention
Rules in commodity market are made by others
OILda 100 a 30 usd
SNOMDa 120 a 58 in 7
YealinkDa 100 a 47 in 3
GrandstreamDa 80 a 43 in 5
System Integrators and Commodities
#wconvention
Fast deployment
Low Price &
Low Profit
High Price &
High Profit
Slow deployment
#wconvention
120 phones to configure one by one vs
Push a button
#wconvention
“There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper. [ … ] It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money – that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot – it can't be done. [ … ]”
Common Law of Business Balance
Common law of business balance - John Ruskin - circa 1880
#wconvention
System Integrators and Commodities
VoiceOne
Mercurius PBX
NethVoice
VoiPER
OpenVOX
Dexgate
Voismart
Kalliope PBX
XiVO
X-Voice
StarFaceAskoziaAsiPBX
Yeastar
#wconvention
The Open Source paradox
#wconvention
Wildix Back in 2007
#wconvention
VoIP
#wconvention
Wildix Back in 2001
2001 From selling air
2007 To selling products
Web Interface Development
+ Consultancy
Low Level Development
+ Channel
Partnership
2004
#wconvention
2004 - Wildix UA
#wconvention
2005
• Ukraine is estimated to have the fourth-highest number of IT specialists, following the U.S., India and Russia.
• Ukraine's traditions of mathematical and programming schools are strong. Nearly 60% of its universities have graduates with majors in these disciplines. With only 0.6% of the world's population, the country has 6% of the world's physicists, mathematicians, computer programmers and other highly trained professionals.
From Gartner report: “Analysis of Ukraine as an Offshore Services Location” Written in 2012 by: Gianluca Tramacere | Ian Marriott
#wconvention
Wildix vs VoIPTruzAll the today IT Industry rely on OpenSource software, the difference is in what they add.
Open Source Software
2 Millions of Source Code rows
1.2 Millions euro / year
#wconvention
Wildix vs VoIPTruzAll the today IT Industry rely on OpenSource software, the difference is in what they add.
Open Source Software
2 Millions of Source Code rows
1.2 Millions euro / year3 Billions euro / year
#wconvention
Agenda
Stefano Osler2015 Review
Emiliano Marketing
Dimitri OslerNew Products
Cristiano Wildix for the
#wconvention
Wildix Convention 2012
#wconvention
✓ Branding ✓ Communication ✓ Corporate image ✓ Brochure ✓ Press ✓ Sales promo actions ✓ Social media activities ✓ Customer satisfaction surveys ✓ Lead Generation
✓ Market inquiries ✓ Clients stories ✓ References ✓ Trade Shows ✓ Road Shows ✓ Videos ✓ Advertisement ✓ Contests ✓ Website SEO ✓ …
Marketing ?
#wconvention
Marketing
Focus
Al Ries, Focus
Let your happy clientsspeak about you
R. T. Salminen, K.Möller,Role of References in Business Marketing
#wconvention
Wildix Marketing
Partnership Clients Satisfaction
#wconvention
Wildix Website Performance
15.000 visits per month
26.000 pages viewed per month
0
8000
16000
2012
2013
2014
2015
#wconvention
Wildix’ added value
Wildix Partners+
Partner
Clienti
Wildix
#wconvention
What does the brand Wildix stand for?
The Best Choice for a system integrator.
#wconvention
What is good in Wildix?*
• Innovation, Innovation, Innovation
• Partnership
*Customer Satisfaction Survey on the top 10 Wildix Partners
#wconvention
Marketing Program 2015
Results
#wconvention
AdWords and Permission Marketing
450,00 € average conversion cost
9.323.752 impressions
79 conversions
14.154 interactions
#wconvention
Road Shows
✓ 25.000 € sales
✓ 2 Road Shows ✓ 30 participants ✓ 4 days in organisation
RETI
#wconvention
Sales Assistant Team
✓149 meetings
#wconvention
Case Study
✓82 articles
#wconvention
Marketing Program 2016
Lead
AdWordsDirect Marketing
Marketing Kit
BrochureRoll upsGadgets
Case Study
Promotion on the Wildix
Permission
Sales Lettersemail video
#wconvention
New Brochure.
#wconvention
…a picture together
#wconvention
Agenda
Stefano Osler2015 Review
Emiliano Marketing
Dimitri OslerNew Products
Cristiano Wildix for the
#wconvention#wconvention
The Future of UC
Dimitri OslerWildix CTO
#wconvention
Goal: Success
✓ Stability - Support and Improvements ✓ Integrations - Collaboration ✓ Innovation - New products and solutions
#wconvention
not all went smoothly in 2015 …
#wconvention
WP600A - Handsetgate
➡ 500 phones affected
✓ Substituted all handsets ✓ Even better quality since July
Thanks to: New
#wconvention
WS16POE PoE Problem
➡ issue in October 2014 production lot ➡ defective PoE chipset ➡ 400 sold - 35 broken switches
✓ free substitution of affected models until 2016
W-AIR audio quality issues
➡ affected systems 4 Italy - 1 France ➡ conditions: roaming, high handset
concentration
✓ solved since NovemberThanks to:
SEIT SIDERA TRE CIALSOTEL INTELCO
W-AIR SB Audio Issues
➡ 4 bases affected ➡ 354 installed
• Work in progress
Thanks to:
NEW TRE CI
#wconvention
W04FXO Ports Block
✓ Problem solved 99 % ✓ Work in progress on 2 gateways
Thanks to:
TELPRO ELSITEL
#wconvention
How to achieve stability?
test as long as needed and release
#wconvention
Sure?
How about ONE BIG update every two years from them?
#wconvention
Really Sure?
Can developers and testers verify everything in advance in the age of internet?
No, too many conditions and possibilities
#wconvention
Development: The Competitors Solution?
Stop improving and have less features
• this feature requires a separate gateway • WebRTC support in 2017 • SIP is not secure • fix will be available next year
And find excuses ..
#wconvention
Development: A New Paradigm
So what do these companies have in common?
Google, Amazon, Apple, Atlassian, Airbnb, LinkedIn, Facebook, Booking.com
… Wildix
#wconvention
A New Paradigm
DevOps
#wconvention
Gartner Says
About 25% of Global 2000 companies are expected to adopt
DevOps by 2016, …
#wconvention
#wconvention
SW Releases
1. auto release, continuous integration
2. dev daily, passed auto testing
3. beta every week, passed internal testing
4. stable every 2 months, 1 month beta testing
#wconvention
SW Releases: Good for everybody
• beta release:all fixes immediately - new features in preview
• stable release:no changes for two months - only hot fixes
#wconvention
• on your office pbx • when a fix is prepared for a customer • when a customer requests a feature
Install Beta
#wconvention
Competitors and Security
Hide the PBX!
SIP is not secure!
#wconvention
Competitors: Hide the PBX
➡ Firewall
➡ 3CX, Asterisk, VoIP Truz .. Cisco, Alcatel ..
➡ SBC ➡ VPN
Expensive for the customer and for you
Complex to installEasy to break from
the inside ..
Complex to maintain Not Cloud Ready
#wconvention
Wildix: Defend Yourself
✓ All in One System ✓ Encryption ✓ Intrusion Detection
The ONLY Secure Way
#wconvention
#wconvention
Wildix: Results
✓no known successful attacks in 2015
✓500 € spared in firewalls / sbc per PBX
1.000 x € 700 € = € 700.000
#wconvention
Tickets per month
0
100
200
300
400
Tickets/month
251
392
2014 2015
#wconvention
PBX per year
0
325
650
975
1300
2014 2015
1.294
968
PBX installed
#wconvention
Goal: Success
✓ Stability - Support and Improvements ✓ Integrations - Collaboration ✓ Innovation - New products and solutions
#wconvention
Office Automation And Security
✓ Door Opener ✓ Emergency Call ✓ Intercom / Paging ✓ Access Control ✓ Light / Switch Control ✓ Video Surveillance
#wconvention
2N
➡ WP600A Video Support ➡ Intercom ➡ Audio Amplifier ➡ Door / Light / Switch Control
GSS Impianti Teicos
#wconvention
GSS Impianti Case Study
#wconvention
Mobotix
➡ WP600A Video Support ➡ Video Surveillance ➡ Access Control ➡ Door / Light / Switch control
Comunica.meta
#wconvention
Comunica.meta Case Study
#wconvention
Tema Comunicazioni
➡ WP600A Video Support ➡ Door Opener ➡ Access Control
➡ 28 Years Experience ➡ Italian Leader
#wconvention
Goal: Headsets and Conference Stations
✓ high audio quality ✓ high quality conferences ✓ easier calls management ✓ certified solutions ✓ plug & play
#wconvention
WP490
✓ wireless via EHS module ✓ corded models
#wconvention
WP600A
✓ Bluetooth ✓ corded models
#wconvention
W-AIR
✓ W-AIR 150 - Bluetooth and Corded ✓ W-AIR 70-100 - Corded
#wconvention
JABRA
➡ Windows ➡ Mac OS X ➡ EHS EXT Support ➡ BT Model with W-AIR 150 / WP600A / iOS /
Android
#wconvention
PLANTRONICS
➡ Mac OS X ➡ Win (end of January) ➡ EHS EXT model WP490 ➡ BT for W-AIR 150 / WP600A / iOS / Android
#wconvention
SENNHEISER
➡ Mac OS X ➡ Win (end of January) ➡ EHS EXT model WP490 ➡ BT for W-AIR 150 / WP600A / iOS / Android
#wconvention
German Case Study: Requirements
➡ Answer on Headset ➡ Softphone ➡ Mac OS X ➡ 35 Users
#wconvention
German Case Study: Result
Innovaphone, Swyx, Unify ..
Wildix and Jabra.. won!
lost the deal no Mac OS X Support or
no Mac OS X Headset Control
#wconvention
Software 2015
✓ Siseco ✓ SIA ✓ Starsystem ✓ Firstel (via TAPI driver) ✓ Datev ✓ Buroware ✓ Google ✓ Microsoft Exchage 2010/2013
#wconvention
Software 2016
#wconvention
Goal: Success
✓ Stability - Support and Improvements ✓ Integrations - Collaboration ✓ Innovation - New products and solutions
#wconvention
Innovation
over 700 features and bug fixes in 2015
#wconvention
Entry level phone?
WP410
#wconvention
WP410
✓ affordable
➡ headset port, handsfree ➡ display ➡ backlight ➡ pc eth port
#wconvention
WP410
✓ all features available ✓ history sync, presence, phonebooks .. ✓ DSPG chipset ✓ high usability
#wconvention
WP410: Improvements
✓ increased performance ✓ increased audio quality
in Beta
#wconvention
WP490G
#wconvention
WP490G
✓ same features as WP490 ✓ gigabit
#wconvention
EHS
#wconvention
Expansion Module
✓ paper less ✓ 20 keys ✓ up to 2 via PoE ✓ up to 3 via power adapter
#wconvention
WP Series
#wconvention
WP: What we improved?
➡History? ✓ synchronized on all devices
➡Transfer?
➡Voice Mail? ✓ visual via xml browser
✓ added blf visualization during transfer
#wconvention
Call History Sync
Incoming Call
Missed Call
XNotification on
Collaboration
!
Call HistorySynchronized
#wconvention
Call History Sync
✓ WP480 - WP490
✓ WP600A
✓ Collaboration
➡ 2016, W-AIR, iOS, Android
#wconvention
Missed Calls Sync
➡ problem: all devices show different missed calls?
sync missed calls management
#wconvention
Visual Voice Mail
➡ don’t waste time in an IVR
➡ supported by all models
all users deserve this service
#wconvention
WP: January Release
➡BLF text scrolling? ✓ improved
➡ history sync speed?
➡BLF?
✓ 2 times faster
#wconvention
Who is ..?
✓ calling a colleague ✓ using a line ✓ parked on an extension ✓ calling a call group
#wconvention
Visual BLF
11 :49Wed 13 Jan
History Menu
Stefano 120
Dimitri 107
Cristiano 111
Thierry 108Emiliano 109
Elena 104
Sophia 107
Marco 105✓ 133
Phonebook Featur.
Ivan
✓ incoming call from Ivan to Cristiano
#wconvention
Visual Pick Up
✓ see who is calling before pick up ✓ ideal for director - secretary ✓ ideal for remote users
#wconvention
Visual Call Parking
✓ show who is parked
#wconvention
Global Call Parking
✓ share slot between phones ✓ phones can be on different pbxs
#wconvention
3 Monitoring Modes
✓ only led (privacy) ✓ + caller name / number ✓ + audio
#wconvention
Wildix Switches: Why?
➡ hard to choose .. ➡ specifications ➡ PoE power
➡ revenue ..
#wconvention
Wildix Switches: Solution
➡ Simple ➡ One provider ➡ High Power for all your needs
Gigabit?
#wconvention
New Gigabit Generation
WSG05POE 4+1 ports
WSG08POE 8 ports
WSG16POE 16 ports
WSG24POE 24+2 ports
#wconvention
Full Power
WSG05POE 72 W
WSG08POE 150 W
WSG16POE 260 W
WSG24POE 400 W
#wconvention
Old Series
WS08POE 65 W
WS16POE 130 W
WS24POE 390 W
#wconvention
More Power
up to 2 Times More Powerper port
#wconvention
Less Power
802.3azgreen ethernet
#wconvention
Green Ethernet - 802.3az
✓ power down when not used ✓ reduce transmit power if cable is shorter
#wconvention
Roadmap 802.3az
✓ WP410 - end of 2016 ✓ WP480 - end of 2016 ✓ WP490G - end of March
#wconvention
Simple Line
WSG05POE WSG08POE WSG16POE
no web interface
#wconvention
Smart WSG24POE
✓ 24 gigabit PoE ports ✓ 2 gigabit + 2 fiber for trunking ✓ 400W ✓ trunking ✓ vlan ✓ access control
24ports
#wconvention
W-AIR 2015
✓ W-AIR 150 ✓ W-AIR SB ✓ Man Down Feature ✓ Voicemail indication
#wconvention
W-AIR Base Small Business Benchmark
Gigaset C600 GigasetN510
Spectralink400
Snom W-AIR BASE SB
Telephones 1 6 12 8 8Calls 1 4 6 4 4
XML Phonebook no Ext. Server Ext. Server Ext. Server YESPresence no no no no YESIntercom no no no no YES
G.729 yes yes License! no YESMan Down no no Ext. Server no YES
Logon no no no no YES
#wconvention
W-AIR Base Business Benchmark Gigaset
Spectralink6500
Snom W-AIR BASE
Max Phones 100 4096 200 200Calls per base 8 11 8 8
Def Bases 30 1024 40 40XML Phonebook Ext. Server Ext. Server Ext. Server YESFeatures Sync no no no YES
Presence no no no YESIntercom no no no YES
G.729 yes License! Module YESMan Down no Ext. Server no YES
Logon no no no YES
#wconvention
Not big enough?
50 base | 3 repeater | 1000 handset 127 base | 1 repeater | 1000 handset 254 base | 0 repeater | 1000 handset
now: 40 base | 3 repeater | 200 handset
#wconvention
Want even more?
✓ multi handset registration (10) ✓ each handset remembers up to 10 W-AIR networks ✓ automatic reconnection ✓ no another solution with ✓ 1000 roaming users ✓ over 10 different sites
#wconvention
And faster to install?
✓ auto add repeaters ✓ TLS support against SIP ALG
#wconvention
New Wildix PBX 2015
2 GBRAM
-23%Power Save
#wconvention
New Wildix PBX
2 GBRAM
-23%POWER SAVE
QUIET
#wconvention
WMS 2015 News
✓ Upgrade Simplification ✓ Google Sign-On ✓ Outlook Import ✓ PRACK ✓ FIAS Integration
#wconvention
WMS 2015 Tech Experience News
✓ remote access to all devices ✓ label / name for all devices ✓ playback of file during fax detect ✓ direct conference on a group of users ✓ show only not provisioned devices during scan ✓ support OU instead of group in collaboration
#wconvention
WMS 2015 Tech Experience News
✓ pbx block via WMP ✓ blue status “phone connected” ✓ allow calls from a user to which calls are forwarded ✓ sync of entire configuration for improved failover
#wconvention
WMS 2016 January News
✓ auto call pick up ✓ immediate recall for call group users ✓ hotline feature
#wconvention
Upgrade Simplification
✓ Faster ✓ 2 -> 3 - 80 % thanks to simplification ✓ 3 - 40 % thanks to bandwidth reduction
✓ Simpler interface
#wconvention
Google Integration
✓ Single Sign-On ✓ Contacts Import ✓ Users Import
#wconvention
Exchange Import
✓ 2010-2013 already available ✓ 1 click to sync an entire directory ✓ Office 365 - Exchange 2016 end
of February
#wconvention
Outlook Import
✓ no Exchange?
no problem
#wconvention
FIAS Certification
#wconvention
ASA Hotel Serenissima Protel
#wconvention
Certification
#wconvention
✓developed by Wildix ✓easy to install ✓all FIAS enabled features
#wconvention
✓ dnd ✓ call billing ✓ room charge / minibar ✓ call barring on check out ✓ make up room ✓ alarm clock
#wconvention
Hotel FIAS 2016
✓ room access
#wconvention
Hotel WebAPI
✓ dnd ✓ alarm clock ✓ check-in / check-out
works over WMS Networkcompletely customizable!
✓ call billing ✓ call barring on check out ✓ make up room
#wconvention
Collaboration
✓ screen sharing plugin free ✓ cdrview plugin free ✓ visual voice mail ✓ WebRTC Phone ✓ Chrome Browser Extensions ✓ transfer drag & drop ✓ device saved on PBX ✓ missed calls sync ✓ call history sync ✓ chat history sync
#wconvention
WebRTC Phone
✓ integrated in Collaboration ✓ Windows / Mac OS X / Linux ✓ best security via dtls srtp ✓ best audio quality ✓ multi device
#wconvention
Headsets Call Control
✓ first WebRTC Softphone with call control
✓ proprietary Wildix technology
#wconvention
Competitors WebRTC
➡ not well integrated ➡ requires disabling direct rtp - for all calls ➡ no multi device
not usable
#wconvention
Chrome Browser Extension
#wconvention
Transfer Drag & Drop
#wconvention
Collaboration 2016
✓ who is calling? ✓ iOS / Android video Support via WebRTC ✓ push notifications
#wconvention
Collaboration Android / iOS
✓ over 200 improvements ✓ restyling ✓ portrait mode for iPad ✓ auto find best connectivity
#wconvention
Problem, WAN / LAN
✓ solution
➡ auto connect using the best available connection
✓ advantages
➡ bandwidth reduction
➡ no reconfigurations, plug & play
#wconvention
Android / iOS 2016
✓ push notifications
✓ calls - voicemail - messags
✓ Kite video support
✓ file / image exchange
✓ conference
#wconvention
WP600A, what next?
➡ faster connectivy?
➡ video calls support?
#wconvention
WP600ACG
✓ camera 2 MP
✓ new screen 1024-600
#wconvention
WP600ACG
#wconvention
WP600A Family
✓ chat support
✓ call audio notification in bt headset
✓ paging / audio multicast
#wconvention
WebRTC Powered
✓ video conference support
#wconvention
Real Integration
➡ how about these application for business?
#wconvention
HDMI Output - Full Screen
✓ terminal server
✓ remote desktop vnc
✓ video surveillance
#wconvention
Kite
✓ after 2 years no competitors ✓ screen sharing which works everywhere ✓ audio - video ✓ file transfer ✓ click2call
this is the real - better Team Viewer and Skype for Business
#wconvention
Video Conference
✓ add local phones to conference ✓ improved design ✓ reduced bandwidth usage ✓ usability improvements
#wconvention
Video Conference 2016
✓ scheduling feature ✓ recording support ✓ Firefox support ✓ file transfer
#wconvention
Cloud Devices Auto Sync
cloud provisioning
#wconvention
Goal: Success
✓ Stability - Support and Improvements ✓ Integrations - Collaboration ✓ Innovation - New products and solutions
#wconvention
First Tech Point Tomorrow
� best IT engineers of Italy
� our top QA members, Artem and Nicolay
� our Support Team, Matteo, Eugenio, Massimo and Enzo
#wconvention
Let’s Collaborate and make the future of UC
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