Breakfast of Champions Event Presentation for Champions School Of Real Estate - by Ken Brand

Tuesday, October 18, 11

8What? We aren’t in Kansas anymore? Duh!Tuesday, October 18, 11

A Day At The Beach

A Day In The Life -‐ Pre 2008

Typical Recession Waves

Recession + Consumer-‐Tech RevoluFon = OMG Tidal Wave

6When there’s less of this. . .

7There’s more of this. . .

Muscle Bound Personal MarkeFng (“Dig Us”) Doesn’t Work Anymore.

9We Live and Work in a Trust Starved, Don’t Bore Me, Don’t BS Me, and Definitely Don’t Sell Me Society!

10This is avoidable.

Fresh Start

h"p://www.chrisbrogan.com/start-‐fresh/

What businessam I really

This company sells a product commodity?

What is this company selling?

This company sells a commodity shoes?

What is this company selling?

Focused on Human Experiences

“It’s more fun to be a pirate than to join the

navy.”

Human ExperiencesTuesday, October 18, 11

What will it take?

We’re not

Wage Slaves. It’s not a Job or Hobby.

It’s a Pay For Performance

Lifestyle.

Who are our compe=tors?

.Tuesday, October 18, 11

Compe77on. Distrac7on. Self Interest. Everything But US.

Business Done Daily

Who Wants It?

The Three Reasons

She’s Doesn’t Have More BusinessTuesday, October 18, 11

Reason 1.

She’s in the dark.

Reason 2.

She’s a Secret Agent

Reason 3.

It didn’t go as planned . . .16

How Do CiFzens Choose?

4 out of 5 buyers and sellers only contact 1 or 2

agents.

2010 NaFonal AssociaFon of REALTORS -‐ Profile of Home Buyers and Sellers

7 in 10 choose an agent they

TRUST.

242010 NaFonal AssociaFon of REALTORS -‐ Profile of Home Buyers and Sellers

From Lost In The Crush!

Top Of Mind, Memorable and Chosen

04/01/1018

Top Of Mind AwarenessFirst mental recall in a parFcular category.

Our category is Real Estate Agent, Broker, or Sales Manager.

Be Relevant

How Can We Discover What’s RELEVANT

To THEM?

The Golden Rule 1.0

04/01/1034Refer to Chapter Seven in the book Less Blah Blah More Ah Ha

04/01/1036

04/01/105637

The Golden Rule 2.0Do unto others as THEY

would have done unto themselves.

OUT: Muscle Bound Blah, Blah, Blah MONOLOGUE BROADCAST

OUT: It’s not about what I can do for you. It’s ALL about how amazing I am.

Cody.Phillips@garygreene.com

IN: All About ThemIN: ConversaFon

IN: Sharing + Solving + ServingTuesday, October 18, 11

Demographics~VS~

Psychographics

Are we wearing Bacon to a Vegan party?

It’s not who YOU KNOW.

It’s who KNOWS YOU

as...Tuesday, October 18, 11

Social Context

Professional Context

04/01/1020

Not Remarkable Like ThisTuesday, October 18, 11

Or ThisTuesday, October 18, 11

To Adract, Connect and Loyalize, Focus On These Three Unmet Human Needs

1. A Sense Of Significance2. A Sense of Certainty3. An Improved State of Being

04/01/10

You Don’t Have To Be Super-‐Woman. You Only Have To...1. Show up. 2. Listen.3. Deliver.4. Be consistent.5. Keep your promises.6. Don’t brag.7. Don’t push.8. Follow-‐up.9. Follow-‐through.10. Pay adenFon.11. Be generous.12. Show up on Fme.12. Have a sense of humor.13. Don’t complain.14. Don’t make excuses.15. Accept responsibility.16. Have paFence.17. Be passionate.18. Be thoughjul.19. Don’t blame.20. Don’t shame.21. Be posiFve.22. Be empatheFc.23. Be thankful. 43

Amputate Fluff & Bull S@!t

Context > Clarity > Understanding > Trust > ANrac=on

Context Conversion

Including context in your markeFng messages isn’t difficult. Don’t get me wrong, it takes effort and commitment, but it’s not hard, it a mader of execuFon and habit.

Here’s A Simple 5 Step Process

1. Evaluate your markeFng messages. Examine what you write, what you say, how you present, how you market and adverFse.

2. Look for the loosely defined and fuzzily described.

3. Figure out how and where to add context.

4. Add context.

5. Re-‐create, Re-‐Launch, Re-‐Engage and reap the rewards . Context > C lar i ty > Understanding > Trust > AdracFon.

“I've learned that people will forget what you said, and people will forget what you did, but people will never forget how you made them feel.”

~ Maya Angelou

04/01/1021

http://www.flickr.com/photos/yushimoto_02/4251723517/

Repetition 44

04/01/1020

OUTMe. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me

ConversaFonand

ConnecFon

Contact

Trustand

Discovery

On-‐Purpose and In-‐Person Contact & ConversaFon

Sharing, Serving & Solving

Become Preferred, Referred & Rewarded

Transmedia Story Telling

A story telling example of story telling.2

Chris Brogan Share 100 Personal Branding Tactics Using Social Mediahttp://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/

Social Media

A Trippy Destiny AcceleratorTuesday, October 18, 11

Don’t Play Blindfolded.

ConversaFonand

ConnecFon

Contact

Trustand

Discovery

On-‐Purpose and In-‐Person Contact & ConversaFon

Sharing, Serving & Solving

Become Preferred, Referred & Rewarded

InformaFon Oceans and OmnipresenceTuesday, October 18, 11

The Future has already happened. It’s just not evenly

distributed.-‐ Adrian Slywotzky, Mercer Consultants

hdp://www.GapingVoid.com

Findable + Discoverable + SharableBecoming Omnipresent

77"When you choose the paradigm of service, it turns everything you do from a job into a giu."

People Trust People Who Are Trusted By People They Trust.

Social Proof Scores . . .

Because People Trust, Choose and Recommend the Familiar . . .

“Every morning in Africa, a Gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a Lion wakes up. It knows it must outrun the slowest Gazelle or it will starve to death. It doesn't mader whether you are a Lion or a Gazelle... when the sun comes up, you'd beder be running.”

But don’t run with your eyes and your imaginaFon closed .

Six Facebook Best Prac=ces 1. Status Update = Waving Hello

2. Like = Smile & Head Nod

3. Share = ContribuFon/Giving

4. Lists = Listening + Insight (relevant)

5. Friending = Oxygen = Life

6. Comments = ConversaFon & ConnecFon

Facebook is an AnF-‐Secret-‐Agent-‐Strategy

Facebook Is An AnF-‐Dope-‐In-‐The-‐Dark Strategy

The Social Media Water-Cooler-Effect An Audience with an Audience of Audiences95

Um. What about SECURITY?

You ARE the SECURITY Guard?

56Please read Chapter 10 in the book Less Blah Blah More Ah Ha

Spectacular Achievement Is Always

Preceded By Unspectacular PreparaFon-‐ Robert Schuller

What about scripts?88

Winging It.89

Three People Principle

The Three People PrincipleTuesday, October 18, 11

Adopt Buyers Who’ve Been Abandoned Post Closing

2010 NaFonal AssociaFon of REALTORSProfile of Home Buyers and Sellers

How to Good Gossip Your Way

To The Closing Table

To learn more go to Chapter 14 in the book Less Blah Blah More Ah Ha

Be TheSource

Adopt Buyers Who’ve Been Abandoned Post Closing

Stay PosiFveTuesday, October 18, 11

Don’t Get Comfortable?99

Learning is always rebellion. Every bit of new truth discovered is revoluFonary to

what we believed before.-‐ Margaret Lee Runbeck, Author

LOVE Change101

Thank You. Ken Brand-‐ 832-‐797-‐1779 LessBlahBlah.com

KenBrand.comKen@KenBrand.com

Breakfast of Champions Event Presentation for Champions School Of Real Estate - by Ken Brand

Real Estate

THE BREAKFAST OF CHAMPIONS MIGHT JUST BE RICE

Longines Global Champions Tour Global Champions League ...gctmedia.s3.amazonaws.com/uploads/Schedule LGCT-GCL... · Longines Global Champions Tour – Global Champions League - Longines

2017 BREAKFAST OF CORPORATE CHAMPIONS · 2017-11-14 · Tupperware Brands Corporation Ulta Salon, Cosmetics & Fragrance, Inc. Voya Financial ... Varian Medical Systems, Inc. Ventas

Cobalt Group; Breakfast of Champions

BREAKFAST SPECIALS BREAKFAST MORE BREAKFAST SERVED … · 2020-08-10 · BREAKFAST SPECIALS. BREAKFAST SERVED ANYTIME BREAKFAST SIDES. Breakfast special prices are offered: Mon thru

Mrs. Amanda Samples, Principal Follow us online at: …images.pcmac.org/SiSFiles/Schools/MS/DeSotoCounty/LewisburgElem/...“Breakfast of Champions” by Kurt Vonnegut His favorite

CMAA - BREAKFAST OF CHAMPIONS May 2, 2012 · 2020. 11. 25. · cmaa - breakfast of champions may 2, 2012 cmaa - breakfast of champions may 2, 2012 “to lead the transformation of

Breakfast is for champions

Breakfast of Champions CPCU Champions - MN Chapter February 10, 2010 Mendakota Country Club

Annual Report - Oklahoma Works€¦ · State Department of Education and the KEN Champions have resulted in more educators participating in externships, increased work-based learning

Champions of Breakfast - Union of Concerned Scientists · 2019-10-10 · Champions of Breakfast How Cereal-Makers Can Help Save Our Soil, Support Farmers, and Take a Bite out of Climate

Kick start the day with a bolstering breakfast fit for …...BREAKFAST BREAKFAST MENU Kick start the day with a bolstering breakfast fit for champions. All prices are per person and

CHAMPIONS & RESERVE CHAMPIONS CHAMPIONS & RESERVE

Ken Dean - ASQasq.org/public/quest/2014/nestle-op-excel-begins-with-customer-voice.pdf · • Baby foods, coffee, dairy products, breakfast cereals, confectionary, bottled water,

Breakfast Of Champions Merchants - Calexico Chronicle … · Shawn Caroll, Alex Aguirre, Christina Villarreal Graphic Designer:Minerva Guzman Online Production: Andrea Redfern The

FATHER’S DAYFATHER’S DAY SUNDAY 6TH SEPTEMBER ˜ Dad’s Breakfast for Champions Grain fed rump steak, bacon, gourmet sausage, fried eggs, sautéed spinach, creamed …

Breakfast of champions: Steroids and the men who use them

Mitch Currey Veterans Education Coordinator Ken Hanson ...€¦ · veterans . Grow the educational attainment rate for veterans in Tennessee. Recruit local policy champions and facilitate

BREAKFAST FEATURE Beat the champions at breakfastR Mar 2012 Breakfa… · breakfast meal (like scrambled eggs on toast) for lunch because it is the first break they’ve taken in

European Rugby Champions Cup€¦ · European Rugby Champions Cup