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Workplace Trends, © Oseland 2017
Can workplace design really enhanceInnovation & Creativity?
Nigel Oseland PhD CPsychol@oseland
www.workplaceunlimited.com
Workplace Trends, © Oseland 2017
Innovation (creative) economy70
60
50
40
30
20
10
0
Pre-industrial Industrial Post-industrial
Tertiary(Service)
Secondary(Manufacturing)
Quaternary(Innovation)Primary
Empl
oym
ent (
%)
Based on Clark (1940) Conditions of Economic Progress
Workplace Trends, © Oseland 2017
Creativity papers
Frontal Lobes Mind-wandering Functional Fixedness
Divergent Thinking Executive Brain Insight
Workplace
Business
Neuroscience
Workplace Trends, © Oseland 2017
Creative workplaces?
Red Bull
Yahoo
GoDaddy
Workplace Trends, © Oseland 2017
Creative workplaces?The garage is my kind of playground. When you come in you can write on the tables, you can write on the walls and then you can reconfigure the tables to be in any position you want. Everything is on wheels and that allows people to be flexible and be more playful in a way that a typical space and typical conference room just wouldn’t.
Nadya Direkova, Google
Workplace Trends, © Oseland 2017
Creative workplaces?
garage
Workplace Trends, © Oseland 2017
Creative workplaces?
“bored” room
Workplace Trends, © Oseland 2017
Creative workplaces?
Where are you most creative?
Workplace Trends, © Oseland 2017
Creative workplaces?
“72% of people get their best ideas in the shower“ Kaufman (2014)
Workplace Trends, © Oseland 2017
Meeting areas for idea generation
937 respondents, Oseland (2012) Personality & Preferences for Interaction
Breakout33%
MeetingRoom26%
InformalMeeting
45%
Office7%
Cafe16%
Brainstorm/War Room
40%Bar6%
Conf3%
Workplace Trends, © Oseland 2017
Preferred places for creativity
937 respondents, Oseland (2012) Personality & Preferences for Interaction
Home53%
Desk26%Meeting
Room
9%
InformalMeeting
30%
Café13%
Garden26%
Office11%
Workplace Trends, © Oseland 2017
Preferred places for concentration
937 respondents, Oseland (2012) Personality & Preferences for Interaction
Home63%
Desk40%
MeetingRoom
13%
InformalMeeting
6%
Café5%
Garden2%
Workplace Trends, © Oseland 2017
Creative/Openness preferences
CreativeCuri
ous
Artistic
Imag
inat
ive
Broad-mindedEmotional
Workplace Trends, © Oseland 2017
Innovation cycle
Activity between two or more people
Organised facts and data
Passing on of information
Mental process of generating new ideas
Initial idea for new product or process
Successfully implement idea to change in thinking, product or process
Expertise acquired by experience and familiarity with information
Working together towards a common goal
Oseland et al (2011) Environments for successful interaction
Workplace Trends, © Oseland 2017
Divergent thinking test
0 10 20 30 40 50 60
Workplace Trends, © Oseland 2017
Unexpected experiences
Simone Ritter (2013) Horizon: The Creative Brain How Insight Works
Creativity15%
Workplace Trends, © Oseland 2017
Auto-mode
Jonathan Schooler (2013) Horizon: The Creative Brain How Insight Works
1. Do nothing – rest
2. Non-demanding – sort bricks
3. Demanding – build house
Workplace Trends, © Oseland 2017
Brain blinking
Workplace Trends, © Oseland 2017
Daydreaming or thinking?
ChristofF et al (2009) Proceedings of National Academy of Sciences, 106(21)
Workplace Trends, © Oseland 2017
Biophilic design
Creativity 15% Cooper (2015) Biophilic Design in the Workplace. Human Spaces.
ATTENTION RESTORATION THEORY“non-taxing involuntary attention”
Workplace Trends, © Oseland 2017
Nature benefits
Atchly, Strayer & Atchly (2012) Creativity in the wild: Improving creative reasoning through immersion in natural settings
Creativity 50%
Workplace Trends, © Oseland 2017
Enriched design
Knight (2017) Personal comms, to be published by Knight & Tsivrikos
12
11
10
9
8
7
6
5
Lean Enriched Design Identity Realised Led Design
Nº
of c
reati
ve id
eas
35.5%
31.4%
48.6%
F(3,177)=14.88, p<0.1, η2=0.21
Workplace Trends, © Oseland 2017
Remember concentration
Creativity Collaboration Concentration0
20
40
60
80
100
28%
Satis
fied
(%)
9,450 responses
and contemplation
Workplace Trends, © Oseland 2017
Summary
Creativity
Collaboration
Contemplation
Concentration
INNOVATION
Workplace Trends, © Oseland 2017
Thank YouNigel Oseland PhD CPsychol
@oseland oseland@workplaceunlimited.com
www.workplaceunlimited.com
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