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Survey results and suggestions from Real Estate Professionals around the Country Assembled by Bill Lublin, combined with suggestions for course development and marketing to association members.
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Delivering The Goods By Bill Lublin CRB,CRS,GRI,E-PRO
The Surveys -
The Surveys - 2 Surveys
16 Questions
Facebook Groups, LinkedIn Groups, Google+ Circles
Ask Thousands and Hear from Hundreds
What were the Questions?
What if your courses were Career Tracks?
People Are Attracted to Content They Believe Will Generate $$$$
Question #8 - What would you like to tell your Association about their education program?
“Hire Bill Lublin and hold classes at a resort destination”
“Hire Bill Lublin and hold classes at a resort destination”
“They do an awesome job and don't get to hear that enough.”
“I want to see my association bring speakers and presenters that I cannot get at the local level. ”
“ Too many Association Ed Directors hire the "safe" instructor who everyone loves. Generally agents will love the instructor who doesn't challenge them and tells them that doing things they way they've been doing them for 20 years is ok. It isn't. We have to adapt to survive. Focus on the learners who are there to learn to survive.”
“ Make sure instructors are fluent in multiple levels of practice. They should be able to easily discuss Ethics, Agency, Risk Management and Twitter seamlessly. Find well-rounded, current and relevant instructors.
The fact that they've been teaching "forever" is generally not a good reason to hire them. ”
“I think it is important to stay connected....you need educators that are currently involved in the business. This helps to ensure that the program content is relative and the agent walks away with useful information. ”
“Do not use the same instructors year after year. ”
“Not enough choices or scheduled learning events ”
“They are great! However, Designation courses should be offer more frequently. ”
“Stop worrying about CE so much and just teach things that raise the bar in real estate. ”
“Post-Licensing should actually be discussions and examples of real estate transactions and how to build, maintain and grow a successful business.”
“I like to see the current trends in my state and in my area so that I can see (if) what is happening in my service area is an anomaly or not in RE sales trends. ”
“It's got to be timely, hands on and usable in my business today. What tools should I be embracing to be better? What information should I be paying attention to? Can you be that resource to help me sort and qualify or are you just adding to that "noise"? ”
“Technology should be interwoven into the training of everyday practices and not just glittery. Doing a "60 mobile apps" class is not relevant. The students never go back to the list and don't know what to do with it.”
“Classes need to have more class participation for the best educational experience. ”
“If you don't promote it correctly they won't come... ”
Promote It And They Will Come
Promote It And They Will Come
Promote It And They Will Come
Promote It And They Will Come
Promote It And They Will Come
Promote It And They Will Come
Promote It And They Will Come
Promote It And They Will Come
Promote It And They Will Come
Promote It And They Will Come
Promote It And They Will Come
Promote It And They Will Come
Promote It And They Will Come
Thanks for Listening
For Information About classesfor Your Company or Association contact
Bill.Lublin@smminstitute.com
Thanks for Listening
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