Don't Forget About the Real World

Don't Forget About the Real WorldUsing Your Offline Efforts to Support Your Online EndeavorsStep away from that computer... Sometimes the best marketing you can do for your blog is out in the real world.

Make sure that all of your blogging/new media efforts are supplemented by and in sync with your offline marketing.

Traditional Methods• Press Release - online and offline media outlets

• expect negative and positive reviews

• complement with traditional print media - brochures, just listed cards, direct mailings, business cards, email signatures - EVERYTHING YOU DO

• It’s all about exposure and perception - it applies to both new media and traditional methods

• You will decide what traditional methods to keep and what to discard

Restaurant Reviews

Pediatrician - help your sphere of influence

Miamism Fridays - supplemented with Flickr

Photo Blog - to promote your city and community

Mojitos - staple with social implications

No Face to Face effort is too small

Linda Davis - Eastern Connecticut Real

Estate Blog

Mariana Wagner - Colorado

Springs Real Estate

Teresa Boardman - St Paul Real Estate

Sellsius - Real Estate Blog

Benn Rosales - Austin Real Estate Blog