How to create a Facebook business page

1

Creating a Facebook

Business Page

Build rapport with the community

and become an authority on the

local real estate market

Head over to:

http://www.facebook.com/pages/create/

By choosing “Local Business or Place”, Facebook enables you to enter all your

business details. Also having your page listed under the “real estate” category further

optimises the relevance of your Facebook page.

- You can add up to 3 categories. Pick the top 3 most relevant to your

business.

- Give a brief description of your business.

- Enter your website address. Make sure it includes http://

- Select “Yes” for both boxes, then save info and continue.

Set your profile picture. If you do not have your logo image already downloaded,

it would be best to take the CENTURY 21 logo from your website. Simply right click

that image, save it, then upload it. Or click import from website, enter your website

address and your logo should appear.

Add your page to favourites. This just makes for easy access and you will also

receive notifications on your personal account about activity on your page,

that way you will never miss anything.

This section is about paid advertising. There is not much need to use this, but if

you wish to, ensure your add is super targeted. Most importantly in order:

Location -> Interests -> Age.

Click “Skip” to continue if you are not paying for promotion.

Importantly, Like your own page! All those on your friends list can see what you have

“liked” so this is the first step in getting the word out there.

You can invite all your email contacts to “like your page” (explained in next page). This is

an easy way to get your page likes underway and let customers know you are on

Facebook. Click “Next”.

Hover over “Build Audience”, you’ll see you have the option to invite all your

email contacts and also everyone on your Facebook friends list.

To invite your friends, simply scroll through your friends

list just clicking invite on each one you wish to invite,

if not all!

When you click on “Build Audience” -> “Invite email

contacts” this is what you will see. Presuming you

are using Outlook, click on the “Upload contact list

file” tab. If not, navigate to the relevant tab.

If you have a contact file already, simply upload. If not,

follow the steps below to create one.

Creating a contact file

Click “Upload contact list file” -> click on “How to

Create a contact file” -> click on “Outlook” and you

will see this image. Follow the steps to create a

contact file. Once done, choose your file and upload

contacts.

Add a cover photo

Next you want to update your page information, as the initial setup process doesn’t give

You the option to cover every aspect.

Once you have

completed updating,

click “About” to see

your updated

information.

When you click “Update page Info” this is where you’ll end up. Enter all the relevant

information that you can. Please note that you can only change your Facebook web

Address after the first 25 likes. Updating your web address will get rid of all the numbers

at the end of your Facebook page url. This just makes it look a lot cleaner.

Reviews are valuable in any business, Facebook is

just another platform where you can

acquire some good client testimonials. I would

encourage you to ask satisfied clients

for a review on your Facebook page.

Tips for posting your content:

- Always include keywords in status updates. So if you are posting a property listing,

your keywords would be something like: house for sale, real estate agent, suburb.

Open your post with a brief description of what your post is about, acting as your title.

Examples:

“Check out this 3 bedroom house for sale in Sydney”

“Looking for a rental property in Sydney? Have a look at this!”

- Encourage interaction. You will notice how those 2 examples give a directive and one

Also asks a question. Asking a question and giving an instruction is a great way to boost

engagement of a post.

- Add value and be relevant. Not all content you post has to be your own. Share what

Ever you find funny, informative, important etc. This is a good way to also keep some

Diversity on your page

- When posting images of property listings, always include a website link to that

Property in your Facebook post. This ensures that your post is not a dead end, so

someone who may actually be interested has somewhere to go.

Where to find relevant content?

- http://www.century21.com.au/blogs/

The CENTURY 21 Australia blog is constantly updated with information you can

share.

- http://www.inman.com/

Inman News is an authoritative source of market conditions, business trends,

technology, real estate and financial news.

- http://www.century21.com/real-estate-blog/

- http://www.century21.ca/Blog

- http://www.century21uk.com/press-news/press

Check out the main blogs from CENTURY 21 in other countries.

- http://www.realestate.com.au/blog/news/

Most of the blog posts here are nationally relevant.

Let the news come to you by creating Google alerts

Fairly straight forward, target the results to Australia. Select the frequency on which

you want to be updated, and select the type of content you want to see. Search

queries such as; “real estate Australia”, “property market”, “housing trends” will bring

you some awesome content. You can also monitor your name and your brand name

this way too.

Good post examples:

Humour is great for engagement on social media

Create albums to showcase

every property photo

Contests are also a great method for engagement

Memes are very

simple and effective

A cover photo is another way to

Showcase your brand. Location shots

Are a nice option, If you are looking for

something different, for example: A

panoramic shot of the local beach.