How to get more sales for your coffee

How to get more sales for your coffee business?

Presented by:Ebenezer Heng

http://www.oncoffeemakers.com

• Things you would need:

– Great product (trust that you already have)

– Visibility (People need to know about your great products)

How to get more visibility?

You can advertised

• Newspaper:

• On average per month, advertising before production of ads cost at least $1000.00 or $20/day. You reach about 300 000 readers.

• TV commercial: – The cheapest I know with production is $3000.00

for 8 exposure for 10 seconds. Definitely not prime time, so you reach about 300-400 000 viewers.

• Distributing flyers: – $600.00 distributed to 5000 households excluding

production of flyers

Hit rate:

Nobody is sure! You cannot measure it, and people are still doing it, because everyone is doing it...

That is not a good way to be visible!

It cannot be measured

It is not targeted (I cannot imagine anyone loves receiving junk flyers!!)

It is expensive!

A better way to be visible: You run a coffee business, so isn't it better to reach

people who are looking for coffee?

• 1. Look for people that are looking for coffee related keywords online

• 2. Make sure they find you

These are some coffee related terms and the number of people looking

for it (source: Google)

Isn't it good if you are among the top results for these keywords?

Oncoffeemakers.com are in the top rankings for all these keywords and

many more.

• Serving more than a million page views in 2009.

• Read by more than 13 000 RSS subscribers daily

• Has a strong following of more than 23 000 twitter followers.

• Big numbers small investment (but limited)

• oncoffeemakers.com gives good exposure and you can get these exposure for as little as $1 a day.

• check out: http://www.oncoffeemakers.com/starting-a-coffee-business.html to learn how

Summary• To get more sales you need visibility• To get visibility you can advertise on mediums

that are– Not targeted– Not measurable– Expensive

• Or, you can opt for oncoffeemakers.com targeted placement

Learn more at http://www.oncoffeemakers.com/starting-a-

coffee-business.html