Knowing Your Generations

New Home Shoppers

BoomersBorn 1946 to 1964

ConsumerInsights

Generations

79%have 2 or fewer

people in household.

34%have 2 or fewer

people in household.

LIFE STAGE

10%66%

SingleFamily

14%21%

SingleFamily

Highest percentage of college graduates at 45%

9%44%

SingleFamily

56%have 2 or fewer

people in household.

47%have a down payment of

30% or greater—thanks to their home equity. This generation is looking for the lowest monthly

payment but not necessarily the lowest price. Boomer payments are lower than Gen Y because

they are moving down and putting down equity. Their larger down

payments help! This consumer will rely heavily on equity—particularly

for the consumer that needs to travel further out to purchase or “cash out” for financial security.

will rely on savings for their down payment. They are the most budget-conscious of all

shopping groups.

They are almost 2x more likely to get their down payment from

their family than Gen X.

47%of Boomers Gen X

are paying the highest monthly payments...not the Boomers.

They also have the highest incomes.

PAYMENT, PRICE, AND DOWN PAYMENT

of Gen Y

19% will pay $2,500+/month

52% want a home under $2,500/month

26% are looking for a home priced above $400k (varies by geography)

28% will pay $2,500+/month

45% want a home under $2,500/month

37% are looking for a home priced above $400k (varies by geography)

18% will pay $2,500+/month

69% want a home under $2,500/month

33% are looking for a home priced above $400k (varies by geography)

WWW.REALESTATECONSULTING.COM

New Home Shoppers

Gen XBorn 1965 to 1979

New Home Shoppers

Gen YBorn 1980 to 2000

Let’s look at who’s shopping out there today for a new home! Who are they? What do they want? This infographic is part of a new series of studies by JBREC on generational differences, based on responses from 22,000 new home shoppers. This Generations infographic details each generation’s life stage and behavior in regards to purchasing a home. Visit www.realestateconsulting.com and let us help your team improve your home or community strategies by better understanding your consumers by specific location.