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REALTOR.com's Quarterly Blogger Call, featuring special guest Heather Elias, REALTOR and real estate blogging expert.
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Realtor.com Blogger Conference Call Tue, April 5, 2011
Start Time 11:00 am PST
Introduction
• Heather Elias• Nationally-recognized blogger, author of “LoCoMusings”
blog in Loudoun County, VA• Recipient of multiple awards including:
– Women Real Estate Top 12 Bloggers from Sellsius 2008– REALTOR® Technology Spot Light Award Finalist 2009– Virginia Real Estate Blog Brawl 2 Winner for LoCoMusings
• Popular speaker at conferences, media for Forbes.com, Realtor.tv, etc.
• Realtor and proud mom of four children
This is my baby.
Hyperlocal…not just a buzzword
• Establish me as the expert on all things LoCo• 80% local info, 20% real estate info
Who: is your target audience?
What: are you passionate/knowledgeable about?
When: do you have time to post?
Where: is your target market?
Why: are you writing each post?
How: will you promote your writing?
What do I write about?
You have to promote your posts!
First: Facebook
• Use a ‘teaser’ lead in, then post the link on your business page• I like the Networked Blogs App for sharing too, but don’t automate!
Next: Twitter
Write a lead in that makes them want to click the link and
find out more!
Don’t forget…
• Add your RSS feed to your LinkedIn account• Engage with the people who comment• Email a link to your post to selected clients• Share with local news channels• Be picky with your posting and promotion timing
Analyze!!
Google AnalyticsFacebook Insights
Hootsuite.com
Merge Online and Offline
• Postcard mailer with targeted URL landing page• Newspaper ads to direct to your blog• Web addresses in email signature, on business cards• Website address in your voicemail message
Questions?
Find me here:www.LoCoMusings.comwww.LoCoMarketStats.comwww.facebook.com/LoCoMusingsTwitter: @LoCoHeatherEmail: heather@LoCoMusings.com
Resources
Find Heather here:
www.LoCoMusings.com
www.LoCoMarketStats.com
www.facebook.com/LoCoMusings
Twitter: @LoCoHeather
Email: heather@LoCoMusings.com
Contact:Audie Chamberlain, Realtor.com
Audie.chamberlain@move.com
Jill Kipnis, Realtor.com
Jill.kipnis@move.com
Referenced Sites and Links to More Information
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