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Webinar presentation from REALTOR.com(R) National Blogger Conference Call on 9/30/09.
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Welcome to the REALTOR.com® National Blogger Conference Call
September 30, 2009
Call Agenda
• Previous Blogger Calls Recap
• Special Guest: Dana Severson, Ad Age, Fast Company
• Ask a REALTOR®/ Beta Testing
• REO Designation and NAR Annual Conference
• Q&A
Pre-Op: Keys to Success
Positioning
Targeting
Frequency
Consistency
Branding vs. Direct Response
• Love both equally, but differently• Don’t become a Sofabed• Right time for branding• Right time for direct response • Measure appropriately
Power of Branding
The Changing Landscape of Advertising
• Hide and Seek• Is print media dying?• iAdvertising
The Good, The Bad and The Ugly
Rule #1
Avoid using borrowed interest
The Good, The Bad and The Ugly
Rule #2
Don’t do this
The Good, The Bad and The Ugly
Rule #3
Narrow your message
The Good, The Bad and The Ugly
Rule #4
Sell what’s important to the buyer
The Good, The Bad and The Ugly
Rule #5
Don’t do this either
Post-Op: Where to go from here
• If you’re experiencing any of those symptoms, seek professional assistance immediately.
• Identify your position• Understand your target market• Develop your strategy • Be consistent and persistent
Ask a REALTOR®
• Launched 8/25/09:
• New REALTORS® joining daily
• Great questions daily
• Two Ask a REALTOR® posts on REALTOR.com® Blogs daily
Ask a REALTOR® Hot Quotes
“I’d like to be on the panel to answer consumer questions. I draw a significant amount of traffic from my Trulia site and would appreciate the chance to work with you folks.” –Hank Miller, Associate Broker, Prudential Realty
“As I read more through the information, I am really excited to see what you are launching. I really appreciate that you are starting with a core group of ‘experts.’ I occasionally feel like the Zillow & Trulia police making sure we are answering questions at least truthfully with accurate information.” --Sheri Moritz, Broker/Owner, Real Living Realty Experts
“Ask a REALTOR is good publicity. Got one answer published last week and have a listing appointment today.” –Tony Lazzari, REALTOR®, Ryan Hill Realty
“Would love to contribute with solid content! And thanks for the opp to ‘step in front’ of the camera. Hope we can form a lasting cooperative relationship.” –Sue Cartun, CEO/Designated Broker, Realty Executives Southern Arizona
New Search Functions on REALTOR.com®
http://beta.realtor.com/Enhancements:• Predictive “as you type”
suggestions when entering a search location
• New listing count preview on homepage based on location
• Additional search capabilities—by neighborhood, street name and address
• New “example search text” for first-time visitors to the site
• Interactive facet refinements• Existing nearby search featured
includes neighborhoods
REO Specialists
http://www.realtorsfr.org/news_events.htmlNAR’s Shorts Sales and
Foreclosure Resource Certification:
• Realtors® must complete a one-day education program, either in-person or online, as well as three one-hour Webinars.
• REALTOR.com is looking for certified REO specialists for upcoming media opportunities
Q&A
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