Technologically savvy realtors

Technologically Savvy Realtors®Is it what your clients really want?

Sales MeetingApril 27, 2011

VIDEO

Realtors Learn Latest Innovation at Technology Fair

News 14 Carolina, By Ed Scannell

E*Media Rage• About 90 percent of all buyers or sellers find their

Realtor® through technology• Have a website!• Connect with Social Media!• Express yourself through blogging!• Upgrade your phone, computer, software often!• Always be looking for the next big thing!– QR Codes– Text a number for listing information

• Not tied to an office!

Efficiency • Single most important component of successful

Realtor® marketing• By having these, you will be more efficient:– High Speed Connection– 4G Wireless Smartphone– Real Estate App’s– Email/Text Messaging– Social Media on your phone

Technological Outlets

But…What do consumers want?

NAR SurveyProfile of Home Buyers and Sellers 2010

• Honesty and Integrity – 98%• Knowledge of purchase process – 96%• Responsiveness – 93%• Knowledge of real estate market – 92%• Communication skills – 85%• Negotiation skills – 84%• People skills – 79%• Knowledge of local area – 79%

The one quality that majority of consumers don’t care about? Skills with technology, at 40%.

Responsiveness – 93%

• Being online is fruitless if you don’t pick up the phone.

• By the time the potential buyer or seller calls…they are ready.

• Technology: use to pull buyers and sellers to you. – Not the what makes them “decide” to work with

you

Communication skills – 85%

• “Most days I have at least one caller who takes the time to express their surprise and appreciation for having their phone call answered, and for the time spent with them on the call.” Jeff Brown

• “The only time I don’t answer is when I’m in the middle of an appointment, or it doesn’t ring because sometimes phones are fun like that.” Ben Goheen

Use this to your advantage!

• Look at the top skills consumers want from you!– Narrow it down to the

top 3 you are best at– Market those skills and

qualities in every way you can!

• Remember: Technology is just one tool in the world of marketing!

This doesn’t mean…

• Technology is irrelevant• Blogs are stupid• Facebook is never going to get you a lead• Having a website is a waste of money• Putting ads in the newspaper is the best idea

• It just means– No one is impressed with your skills in technology. They want your skills to be in areas that will actually help them buy or sell a house!

What do you think?