Big idea: Design Thinking & Your Organization

MIKE PENGOCT 2015

DESIGN THINKING

YOUR ORGANIZATION +

*ARTWORK FROM GENERAL ASSEMBLY, INC.

I’M MIKE.

*ARTWORK FROM GENERAL ASSEMBLY, INC.

A FEW THINGS TO

KNOW ABOUT

IDEO

*ARTWORK FROM GENERAL ASSEMBLY, INC.

5 THINGS TO

KNOW ABOUT

IDEO

IDEO STARTED AS A PRODUCT DESIGN FIRM IN SILICON VALLEY.

WE REALIZED THE SAME METHODS A DESIGNER USES TO DESIGN A “THING” CAN BE USED TO SOLVE SOME OF THE WORLD’S BIGGEST CHALLENGES.

THIS WAS THE BEGINNING OF WHAT WE CALL “DESIGN THINKING”.

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

—Tim Brown, CEO of IDEO

OUR MISSION: CREATE POSITIVE IMPACT IN THE WORLD THROUGH DESIGN.

3 TOOLS KEY DESIGN THINKING

*ARTWORK FROM GENERAL ASSEMBLY, INC.

1OBSERVING

OBSERVING PUTTING PEOPLE FIRST. HOW CAN WE BETTER UNDERSTAND WHAT PEOPLE NEED AND WANT?

2PROTOTYPING

PROTOTYPING FAIL EARLY TO SUCCEED SOONER. HOW CAN WE CREATE EXPERIMENTS TO LEARN AS MUCH AS POSSIBLE?

3STORYTELLING

STORYTELLING GIVING PEOPLE A REASON TO BELIEVE. HOW CAN I BRING PEOPLE ALONG ON THE JOURNEY?

YOUR ORGANIZATION DESIGN

THINKING &

*ARTWORK FROM GENERAL ASSEMBLY, INC.

1OBSERVING

OBSERVING. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?

Neuroscientist

Product Manager

Industrial Designer

Material Scientist

Magazine Editor

Interaction Designer

Product Designer

ArchitectIndustrial Designer

Business Designer

Communication Designer

Strategy Consultant

Mechanical Engineer

OBSERVING TO LEARN. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?

OBSERVING TO GROW. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?

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Design Challenge Part II:I N S I G H T S & P R OTOT Y P I N G

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Design ChallengePart I:R E S E A R C H & S Y N T H E S I S

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What To Tell YourGrandmotherW/ W H I T N E Y M O R T I M E R

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2PROTOTYPING

PROTOTYPING. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?

PROTOTYPING NEW SPACES. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?

PROTOTYPING NEW TALENT. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?

PROTOTYPING NEW TOOLS. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?

3STORYTELLING

STORYTELLING. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?

STORYTELLING WHAT WE DO. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?

STORYTELLING HOW WE THINK. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?

STORYTELLING WHO WE ARE. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?

*ARTWORK FROM GENERAL ASSEMBLY, INC.